Richard Moore Email & Phone Number

AB Agri is part of Associated British Foods (ABF), a diversified international group, employing over 133,000 people globally with revenues in excess of $24bn, spanning diverse sectors of agriculture, food and grocery, sugar, ingredients and retail. The AB Agri Division operates across more than 65 countries, providing feed, specialist ingredients and.

Somerset, England, United Kingdom

Ascot, United Kingdom

• Returned to the UK to successfully integrate the SlimFast International business into Glanbia following the departure of the former Leadership Team
• UK business grew brand share from 41% to 55% in 18 month period (Nielsen 52 weeks Jun20) despite the upheaval caused by the integration. This growth was driven by our newly created TV / Marketing campaign and solid.
• Developed and executed 3 year International Roadmap, establishing strong operations in China, Middle East and Europe
• Developed and executed our first Chinese marketing campaign as part of our broader China G2M approach
• Won T-Mall Supplier of the Year (Health & Nutrition) in 2019 for our strong partnership approach which delivered significant consumer brand awareness and sales growth
• Provided strong leadership during first COVID-19 wave ensuring the business successfully navigated the challenges faced from both a corporate and customer standpoint across the various geographies

Heerenveen, The Netherlands

• Selected for relocation to Holland to oversee post-acquisition operations and provide leadership for key first online D2C Retail business for the group
• Rebuilt Leadership team, grew revenues whilst maintaining costs in line with tight budget
• Managed significant multi-million turnover, 40k orders per week and 240 employees
• Developed and executed 3 year strategic vision and change strategy that was embraced by business (and Works Council), overcame regional cultural resistance to change
• Developed and executed marketing strategy including CRM and acquisition programmes, ensuring most efficient spend utilisation, drove brand awareness as well as customer conversion to above industry norms
• Redefined Innovation and Product Strategy including the launch of B&F sports clothing range

London, United Kingdom

• Member of both the EMEA Executive and Global Leadership Team
• Responsible for developing the Glanbia Performance Nutrition portfolio across the EMEA Region
• Development of a high performing Senior Management Team to execute market specific commercial and marketing strategies to deliver top and bottom line growth
• Full regional and local P&L responsibility including leading key global customer relationships
• Re-defined trade terms and renegotiated contracts, achieved greater vendor consistency and results-based payment
• Established and executed Amazon EU5 strategy

London, United Kingdom

• Promoted to oversee broader geographic region
• Oversaw Commercial operations for multi million revenue business, led team of 24
• All P&L targets exceeded

London, United Kingdom

• Set up UK operations, built business from a single £2m Distributor to £40m multi-channel operation
• All P&L targets exceeded as well as achieving No.1 International Market status
• Built and managed a high performance team of 14 across Commercial & Marketing functions

UK & International

• Delivered annual sales turnover of +£110m with full P&L responsibility, led team of 7 Senior / NAMs with a further 14 indirect reports across Europe
• Drove key strategic partnerships including Kingfisher Group, Costco, Metro and Argos
• Collaborated with Marketing, Product Supply, Global Business Units and Finance

Geneva Area, Switzerland

• Relocated to European Headquarters in Geneva
• Developed and executed all aspects of Duracell Commercial Strategy for Western Europe
• Managed key European Customers including Carrefour, Tesco, Asda, Costco, Metro and Mercadona
• Led key pan European negotiations across both branded and private label
• Led team of 9 MS&P Country Managers, ensured Europe-wide strategy was deployed to local sales organisations
• Achieved significant sales, profit and market share growth in a declining sector

London, United Kingdom

• Selected to integrate and lead all aspects of Instore Execution and Field Operations across total P&G business following the acquisition of Gillette, managed team of 220 (both P&G and Agency) with 9 direct reports

Numerous Commercial and Category Management Roles including Boots National Account Controller (Gillette’s No.1 Customer), Senior Category Manager for Grooming and E-Commerce National Account Manager.

London, United Kingdom

Buyer / Senior Buyer for various categories including Coffee, Detergents and Household. Coffee category was worth in excess of £200m to Sainsburys (IRI). Also undertook 3 Summer Term work placements at Head Office as part of Sponsorship that I secured whilst at University.