Richard Sutton Email & Phone Number

Harrogate, England, United Kingdom

The Whole Caboodle is a full service marketing and web agency, specialising in innovative and conversion-led marketing campaigns for the automotive industry.We’ve worked with the motor industry for nearly 30 years, handling complex advertising campaigns and delivering solid ROIs.Working alongside some of the biggest names in car retailing right through to small family-run groups, we are able to share a wealth of insight and experience. We’ve adapted as marketing practices have changed and new technologies have emerged and are frequently one of the first to trial new initiatives.We’re proud to have built up a reputation in the industry for our unparalleled innovation and providing unique solutions that work.We launched Online Car Events in 2013; as first-to-market, many have attempted to replicate it but through continual development and enhancement, Online Car Events is the most advanced and in-depth platform of its kind.We are also the agency that developed CaboodleCode: the world’s first specialist motors website platform with artificial intelligence and machine learning that is proven to increase conversions.

Wakefield, United Kingdom

• New business development including the creation and delivery of pitch presentations • Producing and presenting a portfolio of creative and integrated marketing campaigns • Driving marketing strategy and tactical campaigns to achieve business objectives• Building strong internal and external relationships• Digital and Offline marketing planning, budgeting, campaign creation and delivery• Ensuring all marketing material complies with corporate identity guidelines• Producing a range of events – conception, budgeting, management, delivery & reporting

Hull, United Kingdom

Coachman Caravans are one of the market leading touring caravan manufacturers in the UK• Tactical and strategic sales and marketing planning • Continuous sales, market and competitor analysis, interpretation and reporting• Account management through regular dealer visits to monitor sales performance• Identifying opportunities to provide dealer marketing support to generate enquiries and sales• The creation of press releases for key industry publications and websites• The launch and delivery of marketing campaigns across all offline and online channels• Ownership of website design, content creation and development• Building relationships with key industry publications and journalists

Wakefield, United Kingdom

Established in 1989 DP Publicity is a specialist automotive full service marketing agency• Account Management of several large automotive dealer groups throughout the UK• Managing, motivating and coaching a team of account handlers• Driving client marketing activity through monthly / quarterly meetings and presentations• Devising and presenting a portfolio of creative, innovative and integrated campaigns• Liaising and negotiating with various media providers, printers and suppliers

York, United Kingdom

Rybrook Holdings is among the largest privately owned new and used car dealer groups in the UK, with individual dealerships representing most major specialist and luxury franchises• Accountable for a considerable marketing and customer services budget • Strategic and tactical marketing planning across all areas of the business both B2C and B2B• Liaison with the MBUK management team to ensure compliance to group policy• The launch and delivery of marketing campaigns across all offline and online channels• Organising and hosting product launches, hospitality and showroom events• Managing, motivating, coaching and directing a team of 6 Customer Service Advisors• Monitoring and measuring campaign effectiveness to ensure a positive ROI

Leeds

Yorkshire Post Newspapers are a part of Johnston Press Plc; a Multimedia Organisation with a turnover of around £250m. It has sites and publications nationally with around 10,000 employees• Specifically tailoring campaigns, and presenting a large portfolio of products, at all levels• Building strong client relationships, developing key business areas and major accounts• Working to deadlines and liaising with clients and internal departments • Ensuring targets were achieved over a wide range of business areas• Initiating and overseeing new business ideas

Cim Professional Diploma

Certificate In E, Business

Ba (Hons), Administrative Management & Marketing

Hnd, Business Studies