Richard Tapia

Richard Tapia Email and Phone Number

Director, Brand Engagement at Houston Astros @ Houston Astros
Richard Tapia's Location
Houston, Texas, United States, United States
About Richard Tapia

I’m a marketing professional with over 20 years of experience working in sports and entertainment across several business units, including marketing, sponsorship activation, fan experience, ticket & sponsorship sales, and community relations. I have a passion for creating brand affinity through outreach campaigns and engagement events that connect with fans of the brands I represent in organic and meaningful ways. I’ve been fortunate to work at various levels of sports ranging from minor league sports, Major League Baseball, and the PGA Tour, broadening my leadership perspectives on successful events that foster an atmosphere of positive team culture, communication, and creativity. I’m excited by opportunities that will challenge me both personally and professionally and am motivated by building up people and brands.

Richard Tapia's Current Company Details
Houston Astros

Houston Astros

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Director, Brand Engagement at Houston Astros
Richard Tapia Work Experience Details
  • Houston Astros
    Director, Brand Engagement
    Houston Astros Feb 2024 - Present
    Houston, Texas, Us
  • Houston Astros
    Senior Manager Entertainment Marketing
    Houston Astros Oct 2009 - Feb 2024
    Houston, Texas, Us
    (Previously) Entertainment Marketing Manager · Ticket Sales Account Executive· Manage an award winning team of 40+ marketing associates and team ambassadors supporting all Houston Astros and Texas Children’s Houston Open, in-market and in-stadium/course marketing campaigns, outreach initiatives, and corporate partner activations· Responsible for drafting and maintaining an annual community marketing and brand engagement plan that encompasses the planning, logistics, and execution of over 400 in-market Houston Astros and Texas Children’s Houston Open events· Creation of revenue driving marketing assets and programs that support other Houston Astros and Texas Children’s Houston Open business units· Drive the development of strategic community marketing and business partnerships to further leverage the Houston Astros and Texas Children’s Houston Open brand · Social media strategy and promotion of Astros sub-brands · Previously sold and managed a corporate centered ticket base in excess of $1 million dollars
  • Round Rock Express
    Senior Account Executive And Mascot Coordinator
    Round Rock Express Apr 2001 - Oct 2009
    Round Rock, Texas, Us
    (Previously) Account Executive · Sales Associate · Marketing & Community Relations Intern· Account acquisitions and fulfillment, including season & group tickets, corporate partnerships, and luxury suites, becoming the top selling Account Executive· Developed strategies and marketing plans to drive revenue and engagement, resulting in multiple franchise attendance records· Worked to develop the terms and framework of our website from an in-house product to a MLB Advanced Media group collaboration· Helped create and market a kid’s club that grew to over 5,000 members · Responsible for all aspects of mascot operations, including budgeting, business planning, booking, and performing at over 72+ home games and 125 appearances annually · Assisted in the creation, development, and launch of the Corpus Christi Hooks brand and their mascots

Richard Tapia Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Applied Learning And Development

Frequently Asked Questions about Richard Tapia

What company does Richard Tapia work for?

Richard Tapia works for Houston Astros

What is Richard Tapia's role at the current company?

Richard Tapia's current role is Director, Brand Engagement at Houston Astros.

What schools did Richard Tapia attend?

Richard Tapia attended The University Of Texas At Austin.

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