• Provides strategic oversight and quality control for Ellucian’s accounts • Audits existing executive social media platforms and develops recommendations for key leaders • Maintains policies and guidelines for the company-wide use of social media• Creates strategies to promote the Ellucian brand, company events, industry insights content, and executive activities• Elevates DEI and CSR as part of the “Ellucian Life” story through compelling social content and initiatives• Develops data processes and reports to demonstrate the business impact of social across Ellucian stakeholders• Implements and supports company-wide social media training program and knowledge center• Connects with internal stakeholders and external partners to ideate and brainstorm social goals and tactics• Leads organization-wide social calendarization, production practices, and output standards

· Crafted User Personas for content creation and social media tactics.· Created a comprehensive social media strategy designed to grow thought leadership and enhance brand awareness.· Using Canva, created visual assets that illustrate brand values and storytelling.· Served as in-house subject matter expert on social media best practices and strategy. · Produced monthly podcast that serves as a major thought leadership piece for the organization · Managed daily operations of all social networks. Writes content and engages with audience· Spearheaded DEI initiatives on social media, including researching and copywriting· Combined best practices with a desire to be creatively daring through compelling content injected with personality

• Handled day-to-day execution of all social media activities, ensuring timely coordination between stakeholders.• Ensured brand voice and tone were consistently executed.• Planned and executed Community Management campaigns and tactics, growing engagement among eVscope users in multiple countries • Was responsible for users’ day-to-day engagement with Unistellar communities across key social media channels.• Adapted the content strategy for different geographies and target audiences.• Planned, coordinated and executed paid support for key posts, ensuring awareness and engagement with priority audiences on a weekly basis• Interfaced with key stakeholders to ensure connectivity and alignment; this included building a collaborative process and relationship with North American, European, and Japanese marketing teams.• In partnership with Unistellar’s Brand Ambassador and Heads of Sales and Communications, established a formal ambassador program; regularly engage the admins of our eVscope user communities.• Conducted regular and thorough analyses, compiling weekly/monthly reports summarizing performance across channels for the marketing team. • Managed English-language influencer program• Developed and oversaw content planning, development, distribution, and engagement strategies for social media

• Crafted thought provoking and engaging content that educates and informs audience on African American history• Monitored Museum social platforms for sentiment tracking and reputation management• Engaged with audience via social media and answers questions regarding Museum operations and content• Collaborated with subject matter experts on storytelling and fact checking• Designed social media graphics for daily posting• Advised on strategic direction of social media program based on data analytics• Promoted Museum events posted on the website to increase awareness and event registrations

• Managed Social Media marketing campaigns and day-to-day activities including curatingrelevant content to reach the company's preferred client base.• Created, curated, and managed all published content (images, video and written) on SocialMedia.• Monitored, listened and responded to users cultivating growth of the firm's reputation, brand and preferred client base.• Conducted online advocacy and open stream for cross-promotions .• Oversaw design of all platforms and outward facing accounts.• Worked with the Designers to create and manage promotions and Social ad campaigns.• Compiled reports for management showing results — monthly (ROI).• Served as advocate for the Company in Social Media spaces, engaging in dialogues andanswering questions where appropriate.• Implemented process for capturing online reviews • Monitored general trends in Social Media tools, applications, channels, design and strategy.• Identified threats and opportunities in user generated content surrounding the firm andreported notable threats to the firm's reputation to appropriate management.• Analyzed campaigns and translated qualitative data into recommendations and plans for revising individual Social Media campaigns or projects.• Monitored benchmarks for measuring the impact of Social Media campaigns. Analyzed, reviewed, and reported on effectiveness of campaigns in an effort tomaximize results.

• Planned, wrote, and disseminated social media and email promotional, advocacy, and engagement content across email, Facebook, Twitter, LinkedIn, YouTube, and website channels • Worked with policy staff to develop plan for better representation of all Families USA’s work on social media• Supervised e-mail calendar to prevent list oversaturation• Developed KPIs and success goals across content streams and digital channels • Created multimedia content to promote foundation events and products• Strategized ways to enhance Families USA’s brand equity and awareness across digital platforms• Part of the Salesforce project team responsible for implementation and integration of Salesforce into organizational activities• Applied digital marketing best practices to communication efforts as a means to grow and nurture e-mail lists and digital audiences

• Represented organization as a presenter at SXSW on "How to Craft Culturally Relevant Health Messages."• Planned, organized, and executed social media outreach activities, such as Twitter chats and Google Hangouts regularly.• Managed agency’s digital brand presence on multiple social media platforms to help drive social media strategy as part of a larger strategic communications plan• Identified and recommended opportunities to expand and/or enhance the agency’s social media presence in concert with organizational goals and initiatives• Built relationships and collaborated with leadership, staff, partners and others to amplify agency messages and engage audiences in the brand’s mission• Developed strategies to build and engage followers as advocates for agency’s work and mission• Created editorial calendar for message dissemination and coordinated in-house production of videos for agency’s social media sites• Provided periodic training on social media guidelines and best practices to staff, consultants, partners, and others• Conducted regular audits of social media efforts, and defined ROI and success measures in line with organizational mission/goals and social media best practices• Wrote content regularly for the agency’s blog, newsletter, and web site, and served as lead for updating and managing content on agency’s website• Supported day-to-day operations of communications team by performing other duties, including writing, editing, proofreading, events support, media relations support, and research

• Managed social media presence and growth across multiple social networks including Facebook, Twitter, LinkedIn, SlideShare, and Google+• Created e-mail workflows for content marketing campaigns on organization specific verticals• Created marketing copy for market research product e-mails and content campaigns• Contributed content marketing blogs for lead generation and sales conversions• Conducted SEO on blogs and landing pages for improved organic search ranking• Coordinated with contributing bloggers on publishing schedule for 3-4 blogs per week• Wrote press releases for whitepapers, eBooks, and content marketing campaigns • Created branded content for social media growth and expansion• Associate produced marketing video for vertically oriented food campaign• Created landing pages with forms to capture customer information and promote content• Conducted keyword research for all content pieces• Measured and analyzed e-mails and social media via HubSpot marketing software• Strategized e-mail delivery to move leads through sales funnel

• Managed operations and marketing initiatives for the association’s private social media platform • Was responsible for acquiring new membership prospects via search engine marketing and e-mail efforts. Total prospects increased 15% from previous year• Managed monthly budget for membership campaigns for Google AdWords, Microsoft AdCenter, and LinkedIn ads and improved SEM ROI by 20% from the previous year• Developed marketing copy and advertisement creative for PPC ads – Decreased cost per click by 30%• Developed direct mail pieces geared towards building association awareness and nurturing membership leads• Delivered weekly report on online collaboration platform that served as a major member benefit for 5,000 plus members• Presented webinars on features and benefits of the private social media platform to association members and interested prospects. Generated 200 new leads due to online learning events• Helped manage booth at the annual convention acting as subject matter expert for all aspects of GBTA (membership, community platform, updates, etc.) • Managed software developers of the social media platform to troubleshoot technical issues encountered by users and to perform quality assurance on member experience

• Worked directly with the design team to create marketing collateral for each conference to drive lead generation for sales resulting in a sustainable 10% increase in revenue• Spearheaded the integrated, cross-channel marketing efforts of the virtual learning products that have outperformed all other long serving product offerings by a margin of 15% (revenue)• Developed marketing partnerships and worked with sponsors in order to enhance equity of respective brands• Led virtual conference team in designing market research projects to improve customer satisfaction and pursue new market opportunities – maintains a 96% customer satisfaction score over 3 year time span• Was Responsible for new product development via cross-departmental collaboration with sales and program directors• Generated and analyzed marketing reports to optimize content strategy and marketing messaging• Created and managed infrastructure for virtual conference logistics across three companies• Organized and led meetings with senior executives to present quarterly performance analysis on division

• Gathered and organized all presentation materials for 15-30 virtual conferences per month• Conducts software training and demonstrations for new speakers on webinar technology and logistical procedures • Crafted event scripts and conducts post-event • Coordinated and scheduled every event for CD recording and On-Demand format• Worked closely with the production department on fulfillment of customer orders• Responsible for RFP process in recruiting new third-party vendors and managing current vendors • Quality controlled vendors to ensure consistent quality and delivery of each virtual conference

Reviewed and assessed market analysis reports Conducted segmentation research for projects Involved in the startup of Crawford's Seafood Restaurant in Maryland Assisted in organizing new restaurant infrastructure

Provided alerts and notifications of upcoming construction projects Provided written review of community reactions, support, and overall acceptance of proposed projects Acquired sponsorships from community groups and political offices for various functions held in inner city communities Assisted in the organization of community meetings for new projects