‒ Growth: Spearheaded initiatives that significantly increased total contracted revenue laying the groundwork for company acquisition.‒ Board responsibilities: Included budget setting, sales targets forecasts, strategy, and business planning.‒ Pivoted sales strategy: Transformed approach from low-value public sector sales to high-value private sector contracts, increasing recurring revenue by 3x and total contracted value by 10x within 2 years.‒ Built and led high-performing teams: Assembled and motivated successful sales, marketing, and internal/external delivery teams, fostering collaboration which exceeded client goals.‒ Established new markets: Across Financial Services, Logistics, Healthcare, Sport & Retail via data-driven strategies and value propositions.

‒ Forged strategic partnerships: Built a new partner channel for both private and central government accounts, personally generating 70%+ of sales revenue through strategic alliances.‒ Innovation: Bringing together experts and technologies from across analytics, ontologies, knowledge graphs, and AI to improve client solutions.‒ Showcased success stories: created business impact and positive publicity, for example Pets at Home attributed a 9x customer spend growth to our solution in the annual report.‒ Launched and accelerated new revenue streams: Established a 3rd-party data sales channel in 2021, generating 25% YoY growth & securing a multi-million pound, Financial Services’ multi-year contract (2023).

- Won Royal Mail (RMG) against incumbent Global Technology Company and Systems Integrator.- Demonstrated significant improved performance and initial project ROI savings of £5M.- Retained and grew the RMG account during a highly turbulent and competitive 9+ year period to a £1M+ annual account.- Conceived and established RMG data services' AlphaData proposition as part of a pivotal strategic direction to create digital products for data monetization, including solution design, business case development, and analysis.- Project received Chairman’s award for Excellence for Innovation in Technology.

Part of ‘Turnaround’ management team of three Directors tasked to rejuvenate UK & European organisation. ‒ Expanded market: Grew the EMEA customer base from 4 to 35 clients across 8 countries in 3 years,‒ Grew EMEA team: Recruitment of European sales function from 3 to 23 people.‒ Developed EMEA-wide partner ecosystem, generating 50%+ of sales revenue at far lower cost sale. ‒ New territory reseller network: across Europe + Egypt, Turkey, Russia & South Africa.‒ Pipeline growth: from $5M to $30M in 2½ years.‒ Delivered significant revenue growth: Increased sales conversion rate and sales value achieving a 10x increase in EMEA revenue between 2006 & 2010.‒ Secured major clients and partnerships: Landed key strategic partnerships with Deloitte (generating over $1M in sales) and personally sold the first Master Data Management deployment globally.

Established Managed Services practice within Operational CRM consultancy with the objective of generating a new recurring revenue stream to complement technical consultancy business

Established Analytical and Data Management Organisation within Grey Worldwide.Analytics & Data Leader building high-performing teams (10+). Delivered actionable insights for:‒ Marketing optimisation, with proven financial impact, cross-sell/up-sell campaigns, increasing lifetime value.‒ FMCG brand marketing, driving global impact through methodology development.‒ Online betting customer retention, quadrupling value thanks to predictive models. ‒ Customers included BAT, Unibet, Bupa, Fidelity, M&G, Morgan Stanley, Adobe, Wolters Kluwer

Head of Measurement and Analysis team within integrated technology & marketing agencyCustomers included B&Q, Woolworths, Superdrug, Priceline, American Express, Saab

Managed a team of 8 analysts, supporting a DM department (annual turnover of £4 million)Analysis & Modelling Consultancy Team (Dec ‘98–June’00) Direct Marketing Analytical Team Leader (Mar ’97- Dec '98)