BibRave is a marketing agency that specializes in digital and IRL activations in the endurance spaceFrom best-in-class ambassador management and strategy, to creative digital marketing and content campaigns, to out-of-the box IRL activations, BibRave is a turnkey marketing solution for endurance and fitness brands and events.

• Launched consultancy specializing in brand strategy, integrated marketing campaign development and management in the CPG and outdoor industries.• Provides comprehensive support for and management of brand strategy, annual plan development, integrated marketing campaigns and more.

• Translated national brand and product launch strategy into focused $600k regional integrated marketing plan encompassing field, experience, owned events, strategic partnerships, influencer , retail, sampling, and content in the sport and lifestyle segments.• Managed all aspects of marketing activations for Northeast-based “CLIF Global Top Moments,” including Boston Marathon and Killington Ski World Cup, reaching over 500k consumers: trade show, experiential, athlete and influencer integrations, retail sampling, on-course support, content production, and more.• Designed and launched first-ever CLIF Kids Ride Zone in market and managed deployment for 10 markets nationally resulting in 50+ event activations annually ranging from 3k-300k consumers per event.• Developed key partnerships to optimize sales including Stratton Mountain Resort. Increased sales 1,100% in year one and made Stratton the highest earning resort per skier visit nationally.• Led team of 40+ brand ambassadors (hiring, scheduling, payroll, training, performance management), managed 50-150 events annually (planning, budget, activation), retail and street team sampling, strategic partnerships, and developed regional athlete program.

• Created and managed omni-channel marketing campaigns across digital, social, print, on-site, and field activations to significantly increase brand loyalty and new customer acquisition.• Conducted consumer research via 5,000 in person interactions and mapped consumer journey from 3 years of CRM data to inform business strategy and design annual marketing plans with SMART metrics. Built insight-driven process for planning and execution to consistently exceed annual goals.• Nurtured partnership network of 120+ key retailers to generate $25k referral sales increasing year-over year, launched group sales program with $22k sales, and created first ever gravity mountain bike demo center partner program that delivered $150k business value annually.• Curated martech stack as part of cross-functional team to streamline operations and drive business growth. Evaluated and managed implementation of online booking, email marketing, and e-commerce platforms; digital asset management; and social media and business tools.

• Designed custom apparel for events, sponsored teams and retail.• Seasonal sales of winter hard goods, soft goods and accessories.

• Built sponsorship pitch decks and secured sponsor agreements.• Coached team members on social media and managed team photo & video shoots.• Designed team logo, branding, custom jerseys and apparel, and developed team website.• Professionally represented team and sponsors as an athlete at races and in media.

• Oversaw all aspects of day to day operations.• Inspired 5-8 person team and led in sales & service.• Optimized weekly and seasonal orders.• Organized 200 person charity ride with Tour de France rider and hometown hero Tom Danielson.