Richard Patty Email & Phone Number

Portland, Oregon, US

BibRave is a marketing agency that specializes in digital and IRL activations in the endurance spaceFrom best-in-class ambassador management and strategy, to creative digital marketing and content campaigns, to out-of-the box IRL activations, BibRave is a turnkey marketing solution for endurance and fitness brands and events.

• Launched consultancy specializing in brand strategy, integrated marketing campaign development and management in the CPG and outdoor industries.
• Provides comprehensive support for and management of brand strategy, annual plan development, integrated marketing campaigns and more.

Emeryville, CA, US

• Translated national brand and product launch strategy into focused $600k regional integrated marketing plan encompassing field, experience, owned events, strategic partnerships, influencer, retail, sampling, and.
• Managed all aspects of marketing activations for Northeast-based “CLIF Global Top Moments,” including Boston Marathon and Killington Ski World Cup, reaching over 500k consumers: trade show, experiential, athlete and.
• Designed and launched first-ever CLIF Kids Ride Zone in market and managed deployment for 10 markets nationally resulting in 50+ event activations annually ranging from 3k-300k consumers per event.
• Developed key partnerships to optimize sales including Stratton Mountain Resort. Increased sales 1,100% in year one and made Stratton the highest earning resort per skier visit nationally.
• Led team of 40+ brand ambassadors (hiring, scheduling, payroll, training, performance management), managed 50-150 events annually (planning, budget, activation), retail and street team sampling, strategic partnerships.

Northfield, New Hampshire, US

• Created and managed omni-channel marketing campaigns across digital, social, print, on-site, and field activations to significantly increase brand loyalty and new customer acquisition.
• Conducted consumer research via 5,000 in person interactions and mapped consumer journey from 3 years of CRM data to inform business strategy and design annual marketing plans with SMART metrics. Built insight-driven.
• Nurtured partnership network of 120+ key retailers to generate $25k referral sales increasing year-over year, launched group sales program with $22k sales, and created first ever gravity mountain bike demo center.
• Curated martech stack as part of cross-functional team to streamline operations and drive business growth. Evaluated and managed implementation of online booking, email marketing, and e-commerce platforms; digital.

• Designed custom apparel for events, sponsored teams and retail.
• Seasonal sales of winter hard goods, soft goods and accessories.

• Built sponsorship pitch decks and secured sponsor agreements.
• Coached team members on social media and managed team photo & video shoots.
• Designed team logo, branding, custom jerseys and apparel, and developed team website.
• Professionally represented team and sponsors as an athlete at races and in media.

• Oversaw all aspects of day to day operations.
• Inspired 5-8 person team and led in sales & service.
• Optimized weekly and seasonal orders.
• Organized 200 person charity ride with Tour de France rider and hometown hero Tom Danielson.

Education record

Education record