- Develop communications and marketing campaigns to meet specific strategic objectives- Manage a marketing team operating across multiple channels - Content management of the firm’s website- Identify and implement opportunities to enhance media coverage for key practice areas- Create and deliver media training to key partners- Develop and maintain relationships with journalists both on behalf of the firm and lawyers- Work with the in-house stakeholders to deliver seminar programming- Manage annual awards program- Responsible for the firm’s conference activities including reviewing all conference sponsorship requests and feedback on involvement, participation and sponsor benefits

- Assisting with overall firm communications strategy, including thought leadership, editorial planning, proactive PR and media, and practice and personal branding- Editing firm-drafted public facing content to ensure consistency of style and tone for all firm content- Ghostwriting articles across multiple practice areas - Coordinating, drafting and editing firm news items, bulletins, practice content, thought leadership and other materials - Assisting with production of thought leadership and associated campaigns, including the Torys Quarterly- Leading the proactive media and public relations activities for the firm, which includes seeking opportunities, building internal and external relationships, and daily media monitoring- Assisting with website updates using entry-level knowledge of HTML

Leading a small team of public relations and corporate communications professionals, I was responsible for client management, budgets, and service delivery. While in this role I have delivered:Media relations and corporate communications• Delivered national media campaigns for one of the largest accounting and advisory firms in Australia, through strategic advice and media liaison• Managed end-to-end publicity and media liaison for a specific campaign for a banking client• Managed the media relations program for a Brisbane-based law firm, securing mentions in the media across national mainstream and industry media• Developed, coordinated, implemented and supported the media, marketing and program of an international summit run by the client, an international training provider • Delivered hyper-local and state-wide coverage across radio, print and online for residential property developer • Managed the media relations for the state conference for the peak industry body for public works engineering in Queensland. Successfully drafted and delivered the pre and during event media relations plans, including researching, drafting, and interviewing key speakers for media opportunities Community and stakeholder engagement• Worked on the community engagement program for a retirement living property developer pursuing the first design of its kind (retirement living on sport and recreation land) including organising collateral for public distribution, door knocking and community information sessions

Key outcomes delivered in this role include:- Successfully managed the full events cycle for the caravanning and camping shows across Australia and New Zealand - Coordinating complete cycle of events; application for space, coordination of furniture and collateral, organising travel and transport to venue, bump in, site activation, bump out, management of staff, customer relationship management, feedback process, performance reporting and analysis- People management of volunteers to ensure the message of Caravanning Queensland was consistent- Received feedback score of 94% for standard of 2013 annual state conference based on content, venue, logistics and timing- Received feedback score of 85% that attendees would encourage colleagues to participate in the annual state conference after I organised the 2013 conference- Preparation and distribution of quarterly newsletter to client database, increasing reach of newsletter through referrals from members and other associations- Successfully managed end-to-end invoicing process for 2014 Sydney caravanning and camping show ensuring 11 exhibitors that purchased space from the association were managed accurately- Collecting and analysing data for annual membership drives- Created new membership prospective to increase members as part of the annual membership drive- InDesign; creation of content, graphic design, collation of material for the quarterly newsletter, conference programs, marketing material, name badges, seating charts and information packs.- Organisation of annual industry conference providing information on legislation updates and knowledge sharing- Directory; 8 month content management process for annual publication of members, RTOs, LTOs, regional destination information and maps with a print run of 250,000.- Working with television production companies to promote parks and tourism operators with national exposure

I held permanent positions at the Western Star newspaper in Roma and the Dalby Herald and had temporary stints at the Balonne Beacon and the Western Times.Key deliverables of the role:- quality news stories under pressure- timely local news in fitting with the community; breaking news, local government, lifestyle and court news - increasing the reach and respect of the newspaper through sharing content on social media platforms, online and print