Richard Pepper Email & Phone Number

Wolverhampton, West Midlands, Gb

Setting digital strategy and developing platforms for Wolves FC in the English Premier League.In my time at Wolves:- Developed and launched our own self-serve ads platform aimed at small business looking to reach our digital audience: https://ads.wolves.co.uk - we believe this is a world first for a professional sports organisation.- Launched single sign on across all digital platforms, giving a single customer view for the business.- Instigated a global social acquisition strategy which has seen Wolves become #1 in European football for social growth.- Relaunched Wolves e-commerce platform, resulting in conversion rate increasing by over 1% and a revenue increase of 60%.- Introduced enhanced features to the Wolves app, helping to increase downloads to over six figures.- Delivered a new Worldwide Wolves microsite enabling fans to locate their nearest supporters club, with the site available in four languages.

Bristol, Gb

Responsible for managing all digital media within Bristol Sport - the commercial arm of a group of professional sports clubs (which include Bristol City Football Club, Bristol Rugby Club, Bristol Flyers Basketball and Bristol Sport Racing), as well as Ashton Gate Stadium.Responsibilities include:- Overall digital strategy for all clubs- Social media strategy for all clubs- The delivery of all video content across Ashton Gate Stadium- Managing all future development of club websites, e-commerce sites- Online revenue generation strategy, including programmatic advertising, affiliate partner schemes, online sponsorship, e-commerce re-targeting- Managing the development of Bristol Sport Apps- Online content strategy- Traffic building strategy, including SEO, PPC, Google Adwords, Facebook/Twitter advertising, link partner strategyDuring my time at Bristol Sport I have overseen the development of several mobile responsive websites (http://www.bristol-sport.co.uk http://www.bristolrugby.co.uk http://www.bristolflyers.co.uk). Visits to the Bristol Sport site have increased 4,900% since 2013.

Bristol, Gb

- Managed all aspects of website including SEO & ecommerce site- Oversaw significant year on year improvement across all figures - Web visits increased by 500k (up 66% year on year) - Web revenue increased by £750k (up 500%)- Oversaw complete website redesign, including the implementation of a new ecommerce site- Oversaw the development of AR mobile apps for both Android and iOS and a mobile version of the website- Content generation for website including video production- Managed various social media accounts- Managed email marketing output- Dealt with external agencies to get web projects delivered on time and to budget

Bristol, Gb

- Worked within all areas of the company including: marketing, ecomms, editorial, finance, IT- Responsible for updating BHP website- Responsible for delivering an online PR campaign across social media platforms/blogs to promote a new website launch/drive traffic to the website- Produced reports on this website for clients involved with the website (including Google, Royal Mail, and Yell)- Production, distribution and reporting of email broadcasts for clients (including HSBC)- Assistant editor on a hard copy business directory- Responsible for maintaining the company intranet- Involved in creating an online information management system