Digital Marketer
Current- Management of Social Media Platforms (LinkedIn, Twitter) creating engaging content, follower growth and monthly reports and audits, including the strategy and planning of digital marketing campaigns on Twitter and LinkedIn to grow following, engagement and funnel customers to the company’s website.- Content Writingin the form of blogs, articles, a monthly column in an industry leading publication (Car Dealer Magazine), creation of a company LinkedIn Newsletter with monthly articles, updating older content on the company’s website; all with an SEO mindsight with a view to increase online traffic, audience engagement and Google Search Rankings of the company’s website.- Data AnalysisCollating and analysing social media data, creation of a master database of followers and utilsing that data in marketing campaigns for maximum impact. A/B testing of content to strengthen future growth.- Collaborating With Internal Departmentsto assist in producing themes for written content to promote the services of the company externally, whilst building arobust relationships with those departments as the content identifies their strenghts / areas they as a team struggle to communicate.- Email Campaigns utilising Campaign Masterin the preparation of targeted email campaigns to B2C and B2B audiences. This also includes email campaigns to support traditional and digital marketing campaigns.- Using Website Content Management Systems(Umbraco / Umbraco Heartcore) to create and edit existing web pages for new content / company blogs.- Base knowledge of Adobe Photoshop and Adobe Illustratorto allow the creation and editing of artwork for Social Media Posts and Adverts for Industry Print / Digital publications.- Executing traditional marketing campaignsWorking with traditional marketers and communicating with external companies and suppliers to deliver traditional marketing campaigns.