Collaborate with Marketing + Partnerships teams to lead and execute the look & feel for 1/ST Racing in motion pictures and photography. I take on the responsibilities of Creative Producer, Director, Cinematographer and Editor of evergreen branded content in the form of heartfelt / informative documentary, promotional films, and social content. I lead creative ideation, conceptualizing, planning and production of each video project and well as develop, maintain, and share production and post production calendars.

Manage an innovative team of storytellers to create social and branded content for a variety of industries—from fashion to sports to hospitality. Define content strategy from ideation through post-production. Develop visual storyboards for clients, filming both on location and in studio, and editing full-length videos and social cut downs, including color correction, mixing and sound design. Secure location and talent for specific shoots, and fulfill various other production needs, including selecting camera equipment and lighting. Help clients drive engagement through creating content that deeply resonates with client’s vision and audience base. Establish budgets with clients and define a timeline for all creative deliverables and assets. Select clients include: Nike, Adidas, Noah, Vans, Converse, Dickies, Cartier, Ray Ban, Ladder Sport, Oakley, Vimeo, New Era, Lauren Manoogian, Atlantic Records, Paco Rabanne.

Worked with Brand Design team to lead and execute the look and feel for CONS in motion pictures. Led creative ideation, conceptualizing, planning and production of each video project. Developed, maintained, and shared production calendars. Co-curated social channels with Global Marketing & Brand Design. Managed all footage from contributing videographers. Managed talent on brand ambassador specific projects.

Producer, DP, and Editor for the Epicly Later’d & Converse Contest Carnage video series. Responsible for organizing trips to Los Angeles and San Diego, CA., developing a shooting schedule, shooting and interviewing talent, monitoring production timetable and budget, editing the series, and holding meetings with the client (Converse) throughout the process.