Richard Rawson Email & Phone Number

United States

Leesburg, Virginia, US

• Spearheaded the growth of a Virginia-based digital marketing agency, delivering a wide range of services including SEO, PPC, content marketing, social media management, and Google Analytics. Focused on enhancing online.
• Executed digital marketing strategies to elevate client online presence, using SEO and PPC for better SERPs and targeted traffic, while adhering to compliance standards.
• Amplified executive influence and established thought leadership through strategic social media use on LinkedIn and other social media, employing an executive voice to increase stakeholder visibility.
• Created and implemented content strategies that aligned with business goals, using thought leadership to differentiate our clients in crowded markets.
• Produced SEO-optimized content, using analytics to guide strategy adjustments and track success via KPIs.
• Built strong relationships with clients and influencers, enhancing stakeholder rapport and fostering collaborative opportunities.

Rockville, MD, US

• Led the marketing initiatives for a multi-disciplinary firm offering tax, assurance, business consulting, and IT services. Excelled in developing and implementing strategies that significantly increased brand.
• Developed a content marketing strategy, revitalizing the website and boosting SEO, which doubled the lead generation rate to 40% and increased page views by 35%.
• Positioned the firm as an industry thought leader, using online publishing and webinars, enhancing social media presence on LinkedIn, which grew new users by 66% and bolstered executive visibility.
• Created a sophisticated lead funnel system integrating analytics and marketing automation, driving revenue from $3M to $7M through strategic business development, including trade shows and referral partnerships.
• Executed business development initiatives, improving audience engagement to over 25% and tripling email click rates, showcasing innovative content marketing and public relations efforts.
• Led SEO and paid search strategies, significantly increasing web time by 27% and mobile visitor acquisition by 181%, enhancing executive branding and digital presence.

Fairfax, VA, US

• Managed buyer acquisition for a leading online marketplace, linking consumers with local businesses in the US and Canada.
• Led the development of a search engine marketing strategy, enhancing connections with high-quality local businesses through SEO and content strategy improvements.
• Oversaw a large search and display advertising operation with over 366,000 keywords, doubling PPC profitability by managing campaigns with a monthly budget of $100,000 to $120,000.
• Implemented a marketing communications plan incorporating social media and email newsletters, improving brand visibility and acquisition efforts.
• Directed marketing initiatives using internal and external resources to create efficient lead generation, cross-sell opportunities, and loyalty programs, boosting revenue and profit.
• Achieved notable increases in campaign conversions (25-48%) and raised profitability margins from 3% to 26% in just a few months.

Psyd, Psychology

Mba, Business Administration

Bsba, Management And Marketing