Richard Roche
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Richard Roche Email & Phone Number

Senior Marketing Leader | Brand Strategy Expert | Fractional CMO | 20+ Years at Leo Burnett, BBDO, Ogilvy, and Edelman | Founder of Sound Board Consulting at Sound Board LLC
Location: Greater Chicago Area, United States 10 work roles 4 schools
1 work email found @edelman.com 1 phone found area 203 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 86%

Contact Signals · 1 work email · 1 phone

Work email r****@edelman.com
Direct phone (203) ***-****
LinkedIn Profile matched
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Current company
Role
Senior Marketing Leader | Brand Strategy Expert | Fractional CMO | 20+ Years at Leo Burnett, BBDO, Ogilvy, and Edelman | Founder of Sound Board Consulting
Location
Greater Chicago Area, United States

Who is Richard Roche? Overview

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Richard Roche is listed as Senior Marketing Leader | Brand Strategy Expert | Fractional CMO | 20+ Years at Leo Burnett, BBDO, Ogilvy, and Edelman | Founder of Sound Board Consulting at Sound Board LLC, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at edelman.com, phone signal with area code 203, and a matched LinkedIn profile for Richard Roche.

Richard Roche previously worked as Founder/Principal at Sound Board Llc and Board of Directors (2017 - ) and President (2020) at Chicago Advertising Federation. Richard Roche studied at Rathmines College Of Commerce, Ucd, Kellogg School Of Mgmnt. Exec. Prog..

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Email format at Sound Board LLC

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{first}.{last}@edelman.com
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Profile bio

About Richard Roche

Senior Marketing Strategy Leader (EVP/CMO level) with extensive experience leading strategies for paid, owned and earned channels at leading Advertising and PR/Communications firms. Known for strategies that resonate across paid, owned, and earned channels, whether B2B or B2C.* A career in Account + Strategy = holistic approach to diagnosing and solving business/marketing challenges* A reputation for being a highly collaborative partner/counselor, known for problem-solving strategies that provide clarity and inspire fresh ideas and ignite growth.* A wealth of Insight into multiple categories, partnering with some of the best brands in the world in a broad range of categories including CPG, Retail, Insurance, Real Estate, Financial, Services, Manufacturing, Personal Services, Professional Services, Crypto, Recruiting, Defense, Education, Tax, and more.As the founder of Sound Board Marketing Consultancy, I've cultivated a dynamic, entrepreneurial approach to fractional CMO services and marketing strategy that empowers SMBs to harness big-agency insights for their growth. And as Board Director and past-President of the Chicago Advertising Federation, I champion industry excellence, innovation and community.

Current workplace

Richard Roche's current company

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Sound Board LLC
Sound Board Llc
Senior Marketing Leader | Brand Strategy Expert | Fractional CMO | 20+ Years at Leo Burnett, BBDO, Ogilvy, and Edelman | Founder of Sound Board Consulting
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10 roles · 29 years

Richard Roche work experience

A career timeline built from the work history available for this profile.

Founder/Principal

Current

Greater Chicago Area

- Founded Sound Board to provide brand strategy, marketing planning, and fractional CMO services to mid-sized enterprises.- Developed strategies to drive brand growth and visibility for clients in various sectors, including retail, recruitment, crypto, SaaS, and insurance.- Provided leadership and direction to internal and external marketing resources, ensuring alignment with business objectives.- Partnered with diverse entities to enhance brand positioning and market presence.

Jul 2020 - Present

Board Of Directors (2017 - ) And President (2020)

Current

Chicago, Illinois, United States

President of the Board of Directors of CAF (Chicago Advertising Federation) Chicago's largest and longest-established organization of creators, communicators, marketers, publishers, media and marketing services providers. CAF's signature events include Ad Woman of the Year, Silver Medal, Career Day, Diversity Thought Leadership Council, American Advertising Awards, Hot Seat.

Jan 2020 - Present

Executive Vice President, Brand/Client Strategist

Chicago

Business Strategist and Account Lead hybrid, driving an earned-centric approach to building brands, their reputations and their messages.Expanded Edelman’s offerings beyond traditional PR to meet the needs of Chief Marketing Officers.- Partnered with senior executives to drive strategic marketing initiatives for 40+ brands.- Achieved a 71% win-rate on new business pitches, including significant wins with H&R Block and Principal Financial.- Innovated new approaches to case studies and brand positioning, enhancing client engagement and business growth.- Oversaw major accounts, including H&R Block, Principal Financial, Scotts Miracle-Gro, and Shure and more.

May 2016 - Jul 2020

Executive Vice President, Account Director

Greater Chicago Area

- Senior leader of major accounts such as Allstate, Kellogg’s, Walmart, United Technologies, RE/MAX, and The Coca-Cola Company.- Managed large internal teams and integrated agency partners to deliver comprehensive marketing solutions.- Key highlights include Allstate’s “Our Stand” and “Mayhem” campaigns, and TCCC’s global portfolio initiative.

Jul 2012 - Dec 2015

Senior Vice President, Account Director

Allstate (All lines of Insurance, plus Financial)The Coca-Cola Company (Corporate Responsibility)ConAgra (CPG Marketing)Kellogg Co. (CPG Marketing, Portfolio of 18 Snacks Brands)Walmart Corporation (Advertising, Retail Thought Leadership, In-Store Seasonal Strategy and Design etc)United Technologies Corporation (Corporate, plus various Business Unit initiatives)Americans For The Arts (Ad Council)Museum of Science & Industry (Advertising)

2005 - Aug 2012

Vice President, Account Director

Allstate (All lines of Insurance, plus Financial)Polaroid (Launches and various Teen-targeted efforts)CPS Anti-Gun Initiative (Pro-music/anti-guns in Chicago Public Schools)

2001 - 2005 ~4 yrs

Account Supervisor

Kraft (Pourables), Polaroid

1998 - 2000 ~2 yrs

A/C Management

Sunbeam Corporation (Relaunch, multiple markets and categories)Equal brand (Monsanto, Advertising)

Mar 1996 - Jul 1998

A/C Management

Wm. Wrigley Jr. Co (Juicy Fruit)Paramount Pictures' Theme Parks

Mar 1994 - Mar 1996

A/C Management, Media And Production Manager

Afa, Dublin, Ireland

Northern Ireland Tourist BoardUlster BankIrish Rail

Sep 1990 - Mar 1994
4 education records

Richard Roche education

Education record

Rathmines College Of Commerce, Ucd, Kellogg School Of Mgmnt. Exec. Prog.

Negotiation Strategy And Competitive Strategy

Kellogg School Of Management Executive Program
FAQ

Frequently asked questions about Richard Roche

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What company does Richard Roche work for?

Richard Roche works for Sound Board LLC.

What is Richard Roche's role at Sound Board LLC?

Richard Roche is listed as Senior Marketing Leader | Brand Strategy Expert | Fractional CMO | 20+ Years at Leo Burnett, BBDO, Ogilvy, and Edelman | Founder of Sound Board Consulting at Sound Board LLC.

What is Richard Roche's email address?

AeroLeads has found 1 work email signal at @edelman.com for Richard Roche at Sound Board LLC.

What is Richard Roche's phone number?

AeroLeads has found 1 phone signal(s) with area code 203 for Richard Roche at Sound Board LLC.

Where is Richard Roche based?

Richard Roche is based in Greater Chicago Area, United States while working with Sound Board LLC.

What companies has Richard Roche worked for?

Richard Roche has worked for Sound Board Llc, Chicago Advertising Federation, Edelman, Leo Burnett, and Leo Burnett, Chicago.

How can I contact Richard Roche?

You can use AeroLeads to view verified contact signals for Richard Roche at Sound Board LLC, including work email, phone, and LinkedIn data when available.

What schools did Richard Roche attend?

Richard Roche studied at Rathmines College Of Commerce, Ucd, Kellogg School Of Mgmnt. Exec. Prog..

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