Richard Roche

Richard Roche Email and Phone Number

Senior Marketing Leader | Brand Strategy Expert | Fractional CMO | 20+ Years at Leo Burnett, BBDO, Ogilvy, and Edelman | Founder of Sound Board Consulting @ Sound Board LLC
Richard Roche's Location
Greater Chicago Area, United States
Richard Roche's Contact Details

Richard Roche work email

Richard Roche personal email

n/a

Richard Roche phone numbers

About Richard Roche

Senior Marketing Strategy Leader (EVP/CMO level) with extensive experience leading strategies for paid, owned and earned channels at leading Advertising and PR/Communications firms. Known for strategies that resonate across paid, owned, and earned channels, whether B2B or B2C.* A career in Account + Strategy = holistic approach to diagnosing and solving business/marketing challenges* A reputation for being a highly collaborative partner/counselor, known for problem-solving strategies that provide clarity and inspire fresh ideas and ignite growth.* A wealth of Insight into multiple categories, partnering with some of the best brands in the world in a broad range of categories including CPG, Retail, Insurance, Real Estate, Financial, Services, Manufacturing, Personal Services, Professional Services, Crypto, Recruiting, Defense, Education, Tax, and more.As the founder of Sound Board Marketing Consultancy, I've cultivated a dynamic, entrepreneurial approach to fractional CMO services and marketing strategy that empowers SMBs to harness big-agency insights for their growth. And as Board Director and past-President of the Chicago Advertising Federation, I champion industry excellence, innovation and community.

Richard Roche's Current Company Details
Sound Board LLC

Sound Board Llc

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Senior Marketing Leader | Brand Strategy Expert | Fractional CMO | 20+ Years at Leo Burnett, BBDO, Ogilvy, and Edelman | Founder of Sound Board Consulting
Richard Roche Work Experience Details
  • Sound Board Llc
    Founder/Principal
    Sound Board Llc Jul 2020 - Present
    Greater Chicago Area
    - Founded Sound Board to provide brand strategy, marketing planning, and fractional CMO services to mid-sized enterprises.- Developed strategies to drive brand growth and visibility for clients in various sectors, including retail, recruitment, crypto, SaaS, and insurance.- Provided leadership and direction to internal and external marketing resources, ensuring alignment with business objectives.- Partnered with diverse entities to enhance brand positioning and market presence.
  • Chicago Advertising Federation
    Board Of Directors (2017 - ) And President (2020)
    Chicago Advertising Federation Jan 2020 - Present
    Chicago, Illinois, United States
    President of the Board of Directors of CAF (Chicago Advertising Federation) Chicago's largest and longest-established organization of creators, communicators, marketers, publishers, media and marketing services providers. CAF's signature events include Ad Woman of the Year, Silver Medal, Career Day, Diversity Thought Leadership Council, American Advertising Awards, Hot Seat.
  • Edelman
    Executive Vice President, Brand/Client Strategist
    Edelman May 2016 - Jul 2020
    Chicago
    Business Strategist and Account Lead hybrid, driving an earned-centric approach to building brands, their reputations and their messages.Expanded Edelman’s offerings beyond traditional PR to meet the needs of Chief Marketing Officers.- Partnered with senior executives to drive strategic marketing initiatives for 40+ brands.- Achieved a 71% win-rate on new business pitches, including significant wins with H&R Block and Principal Financial.- Innovated new approaches to case studies and brand positioning, enhancing client engagement and business growth.- Oversaw major accounts, including H&R Block, Principal Financial, Scotts Miracle-Gro, and Shure and more.
  • Leo Burnett
    Executive Vice President, Account Director
    Leo Burnett Jul 2012 - Dec 2015
    Greater Chicago Area
    - Senior leader of major accounts such as Allstate, Kellogg’s, Walmart, United Technologies, RE/MAX, and The Coca-Cola Company.- Managed large internal teams and integrated agency partners to deliver comprehensive marketing solutions.- Key highlights include Allstate’s “Our Stand” and “Mayhem” campaigns, and TCCC’s global portfolio initiative.
  • Leo Burnett
    Senior Vice President, Account Director
    Leo Burnett 2005 - Aug 2012
    Allstate (All lines of Insurance, plus Financial)The Coca-Cola Company (Corporate Responsibility)ConAgra (CPG Marketing)Kellogg Co. (CPG Marketing, Portfolio of 18 Snacks Brands)Walmart Corporation (Advertising, Retail Thought Leadership, In-Store Seasonal Strategy and Design etc)United Technologies Corporation (Corporate, plus various Business Unit initiatives)Americans For The Arts (Ad Council)Museum of Science & Industry (Advertising)
  • Leo Burnett, Chicago
    Vice President, Account Director
    Leo Burnett, Chicago 2001 - 2005
    Allstate (All lines of Insurance, plus Financial)Polaroid (Launches and various Teen-targeted efforts)CPS Anti-Gun Initiative (Pro-music/anti-guns in Chicago Public Schools)
  • Leo Burnett Usa
    Account Supervisor
    Leo Burnett Usa 1998 - 2000
    Kraft (Pourables), Polaroid
  • Ogilvy & Mather, Chicago
    A/C Management
    Ogilvy & Mather, Chicago Mar 1996 - Jul 1998
    Sunbeam Corporation (Relaunch, multiple markets and categories)Equal brand (Monsanto, Advertising)
  • Bbdo, Chicago
    A/C Management
    Bbdo, Chicago Mar 1994 - Mar 1996
    Wm. Wrigley Jr. Co (Juicy Fruit)Paramount Pictures' Theme Parks
  • Afa, Dublin, Ireland
    A/C Management, Media And Production Manager
    Afa, Dublin, Ireland Sep 1990 - Mar 1994
    Northern Ireland Tourist BoardUlster BankIrish Rail

Richard Roche Education Details

Frequently Asked Questions about Richard Roche

What company does Richard Roche work for?

Richard Roche works for Sound Board Llc

What is Richard Roche's role at the current company?

Richard Roche's current role is Senior Marketing Leader | Brand Strategy Expert | Fractional CMO | 20+ Years at Leo Burnett, BBDO, Ogilvy, and Edelman | Founder of Sound Board Consulting.

What is Richard Roche's email address?

Richard Roche's email address is ri****@****man.com

What is Richard Roche's direct phone number?

Richard Roche's direct phone number is +44 20 3047*****

What schools did Richard Roche attend?

Richard Roche attended Rathmines College Of Commerce, Ucd, Kellogg School Of Mgmnt. Exec. Prog., Kellogg School Of Management Executive Program, Dublin Institute Of Technology, University College Dublin.

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