Rich R. Email and Phone Number
Rich R. work email
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Rich R. personal email
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Rich R. phone numbers
As a Fractional CMO I help brands stand out via branding and innovation. I lead the marketing department and am responsible for its success - growing brand awareness, relevance, trial and repeat. What I enjoy most about brand marketing is using creativity and innovation to engage consumers, with the ultimate goal of purchase.My success has come from combining different marketing competencies, such as consumer insights and strategy with creativity and innovation. Leading teams to find that intersection to create robust programs that elevate brands to a new level is what drives me.A classically trained CPG marketer, I’m adaptable to a broad variety of roles including startups, innovation, program management, strategy development and advertising, both traditional and digital. I’ve held both global and domestic roles, including management positions leading Latin America and North America. I've also led a startup brand from ideation through year-two in market via direct to consumer (DTC) website and retail.Added bonus: I’m fluent in Spanish, conversational in French and Portuguese.Keyword Soup:Brand Marketing, Strategy/Planning, Agency Management, Brand Management. Advertising / Media,B2C, D2C, Innovation, Consumer Insights, E-Commerce, Digital Marketing, Budgets/P&L,Team Leadership, CPG, Program Development
Atomos
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Founder And Fractional CmoAtomos Jul 2024 - PresentFractional CMO Services for innovative Food & Beverage and Consumer Packaged Goods brands.A Fractional CMO is a part-time executive that runs your marketing team and is responsible for all marketing outcomes.
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Lead MentorSku Jul 2024 - PresentAustin, Texas, UsLead Mentor for a startup in the convenient snacking space -
Senior Marketing Director Account And Strategy - Frito Lay In-House Agency: D3Frito-Lay Jul 2022 - Apr 2024Plano, Texas, Us• Directed brand advertising Frito Lay and Quaker by leading strategy and account management for in-house agency • Managed a team of sixteen, including 3 directors.• Led strategic initiatives, such as first in-house led Superbowl spot, “PopCorners’ Breaking Bad”, “Oh Lay’s” soccer spot featuring Lionel Messi and “FIFA Soccer vs. Football” spot starring David Beckham and Peyton Manning effectively driving brand awareness across core demographics. -
Senior Marketing Director - Smartfood, Sunchips, Baked, And Simply, Permissible BrandsFrito-Lay Apr 2020 - Jun 2022Plano, Texas, Us• Increased revenue by +9% for Frito Lay’s largest permissible brands, including Smartfood, SunChips, Baked and Simply, totaling nearly $1B in retail sales • Increased household penetration by more than $9M for “Baked” brand (first increase in 10 years) by redesigning graphics to attract consumers• Created the strategy leading to the redesign of Smartfood popcorn, unifying iconic black bag, improving brand recognition, appeal, and shelf presence. • Managed team of 5, including 1 marketing director
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Senior Manager And Director Business Innovation, Beyond The BottlePepsico Apr 2015 - Apr 2020Purchase, New York, Us• Chosen to lead the development and execution of PepsiCo’s environmentally-conscious “Beyond the Bottle” concept designed to reduce the use of plastic bottles; reduced plastic used by 65% • Launched Drinkfinity US, a beverage system that transforms water into consumers’ favorite drink without artificial sweeteners, and grew it to become PepsiCo’s largest DTC business • Leveraged strategic planning for future programs; technology established for Drinkfinity still in use today for Gatorade GX• Created business innovation model to expand forward-thinking concepts while establishing a new office with a culture of collaboration • Built new capabilities for PepsiCo in direct-to-consumer, analytics, digital marketing, CRM and e-commerce• Earned reputation of top-ranked people manager in the organization by leading a team of five acquisition, loyalty, retail and web professionals • Negotiated and built business relationships for US operations including e-commerce, fulfillment, recycling and customer care • Created unique consumer insight opportunity with “Alpha program”, leveraging panel of 100+ consumers to co-design and quickly vet ideas -
Senior Marketing Manager - Global Beverage Group - Energy DrinksPepsico Feb 2013 - Apr 2015Purchase, New York, Us• Grew Energy Drink volume 16% per year via branding, innovation and market expansion • Managed all marketing for energy beverage portfolio worth $800M revenue, including domestic and global efforts • Developed rebranding and expansion strategy for premium energy drink “Adrenaline Rush” and competitively priced “Sting” for roll out to markets such as the Middle East and Latin America • Worked cross-functionally with Design, R&D, Consumer Insights, Finance and Strategy to deliver breakthrough innovation project data and concept for execution
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Latin America And Caribbean Beverages - Multiple RolesPepsico Jun 2005 - Feb 2013Purchase, New York, UsSenior Marketing Manager, Caribbean Beverages Marketing Manager, Innovation Brands, Latin America Beverages Marketing Manager, Rest of Caribbean Beverages Brand Manager, Insights, Latin America BeveragesIntern, Insights, Latin America Beverages
Rich R. Skills
Rich R. Education Details
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Kellogg Executive EducationAdvertising And Marketing Communication Strategy -
Harvard Business School Executive EducationLeading Product Innovation
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Crummer Graduate School Of Business At Rollins CollegeInternational Business
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University Of MiamiMinor In Computer Information Systems
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Université Internationale De Monaco (International University Of Monaco)Study Abroad - International Marketing And Advertising
Frequently Asked Questions about Rich R.
What company does Rich R. work for?
Rich R. works for Atomos
What is Rich R.'s role at the current company?
Rich R.'s current role is Fractional Chief Marketing Officer for Food & Beverage and CPG companies || Brand Marketing, Innovation and Startup Advisor || Ex-PepsiCo Ex-Frito-Lay.
What is Rich R.'s email address?
Rich R.'s email address is ri****@****ail.com
What is Rich R.'s direct phone number?
Rich R.'s direct phone number is +191425*****
What schools did Rich R. attend?
Rich R. attended Kellogg Executive Education, Harvard Business School Executive Education, Crummer Graduate School Of Business At Rollins College, University Of Miami, Université Internationale De Monaco (International University Of Monaco).
What skills is Rich R. known for?
Rich R. has skills like Brand Management, Marketing Management, Customer Insight, Strategy, Marketing, Fmcg, Management, Leadership, Consumer Products, Brand Equity, Competitive Analysis, Consumer Behaviour.
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