Richard Ruff Email & Phone Number

Tempe, Arizona

In 2016, John Hoskins wrote a ground breaking book called Level Five Selling. Shortly thereafter, John and I had a chance meeting at a local Starbucks. From that encounter came the idea to translate that book into a new company and a new sales performance initiative that clients could use to implement the idea of creating a Level Five sales team. Level Five Selling was based on this foundational idea: across markets, the days of the price peddler and the product teller is over. Customers want a trusted advisor that can help them create value not a salesperson that just sells products. The key design consideration was that sales training had to be available anytime, anyplace. So the traditional classroom program was discarded and replaced with a series of micro-learning avatar-based video modules that can be played on any mobile device. In addition the role of the Sales Manager as a coach was highlighted as the pivotal element for success.

San Diego, California

As a Managing Partner, I work directly with clients to design and implement sales training experiences to address the business needs of each Sales Momentum client. Sales Momentum works with Fortune 1000 companies, providing sales training programs to improve sales productivity. We have learned what it takes to make a difference. To achieve this goal Sales Momentum offers a new generation of sales training programs built for today's marketplace ... combining expertise in sales effectiveness with state-of-the-art sales simulation methodology that can make a business impact.Today being good is not good enough. Sales forces must not only be able to sell a competitive advantage, they must be a competitive advantage.

I began working with Neil Rackham in the early years while Huthwaite was being formed in the U.S. In those early years I had the opportunity to work with thousands of sales people worldwide delivering SPIN programs. During my last ten years at Huthwaite, I held a leadership role in all aspects of Huthwaite’s sales training business – including business development and mentoring our sales people. During that time, I also was a thought leader at Huthwaite, creating new programs and co-authoring two books with Neil Rackham: "Managing Major Sales" and "Getting Partnering Right".

Ph.D., Organizational Psychology

B.S., Psychology