Passionate beverage industry leader continuing to build upon over 20 years of professional experience in the wine and spirits industry; adding to a proven record of success building brands and the teams and consumers that represent, pour and enjoy them; leading efforts from within the agency, distributor, and supplier arenas, across both the on and off-premise channels and successfully impacting local, regional and national account business and trade-development sustainably, across the US market. -Creatively driven with a strong passion for building brands and a successful track record reflective of impactful, 360 degree market development and management.-Business analysis, business planning & performance – National market data management, consumer insights accompanying progress and initiative objective planning and programming. -Creative development surrounding customer focused top-to-top initiatives geared toward enhanced profitability. -Supplier business development surrounding supplier partnerships, account relationships and brand specific priorities encompassing 22 states across the country in all regional and national accounts. -Close professional relationships within regional, national and local dedicated sales teams & accounts in all markets focused on growth through partnerships and programming. -Execution of National & Regional programming throughout Republic National Distributing Company as well as National Distributing Company across all outlets and states on a national level. -Strong grasp of operations and legalities surrounding Control States, Class B States (3 Tier Systems and legalities), as well as Franchise States across the Country. -Master of all Spirits from a knowledge base encompassing the entirety of RNDC’s & NDC’s full spirit portfolios as well as partnerships focused on empowering and growing market share across all levels of on and off-premise account wait staff and employee bases. -Leader of all training both internal through RNDC, NDC as well as external within Regional & National accounts spanning across 22 states nation-wide. -Account Training (i.e. Brand Heritage and History, Brand Quality, Brand application in creating superior cocktails, Brand relevance and drink programming).-Experienced in Consumer Insights & Market Analytics
Off Hours Spirits
View- Website:
- drinkoffhours.com
- Employees:
- 8
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Regional Sales ManagerOff Hours SpiritsDallas, Tx, Us -
Principal ConsultantLegatum Barrel Reserve Bourbon WhiskeyDallas, Tx, Us
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Agave Portfolio AmbassadorProximo Spirits Jul 2019 - Oct 2023North Texas MarketResponsible for the management, maintenance and continued growth of Proximo Spirits’ portfolio of agave distillates’ across the north Texas market, within both the on and off-premise arenas. -
Luxury Portfolio ManagerBeam Suntory Sep 2017 - Jul 2019Usa -
National Trade Marketing Manager Supplier Business DevelopmentRepublic National Distributing Company Oct 2015 - Apr 2017United States-Business analysis, business planning & performance – National market data management, consumer insights accompanying progress and initiative objective planning and programming. -Creative development surrounding customer initiatives.-Creative development surrounding customer focused top-to-top initiatives geared toward enhanced profitability. -Supplier business development surrounding supplier partnerships, account relationships and brand specific priorities encompassing 22 states across the country in all regional and national accounts -Maintained close professional relationships within regional, national and local dedicated sales teams in all markets focused on growth through partnerships and programming. -Execution of National & Regional programming throughout Republic National Distributing Company as well as National Distributing Company across all outlets and states on a national level. -Strong grasp of operations and legalities surrounding Control States, Class B States (3 Tier Systems and legalities), as well as Franchise States across the Country. -Master of all Spirits from a knowledge base encompassing the entirety of RNDC’s & NDC’s full spirit portfolios as well as partnerships focused on empowering and growing market share across all levels of on and off-premise account wait staff and employee bases. -Leader of all training both internal through RNDC, NDC as well as external within Regional & National accounts spanning across 22 states nation-wide. -
Regional Trade Marketing Manager & Spirit SpecialistRepublic National Distributing Company Oct 2013 - 2015Dallas/Fort Worth Area & Sw Regional Accounts-Business Analysis, Business Planning & Performance – Local market data management as well as progress and initiative objective planning and programming. -Responsible for the oversight and of all 5 Spirit divisions within RNDC in regards to corporate initiatives as well as each respective 60 day programming focus portfolio-wide. Resulted in a respective business increase of over 25%. -Leader of Brand Knowledge, Beverage Directives, Drink Strategies, Staff Training's, (in house as well as market-wide account base). -Responsible for the oversight of 53 direct market sales representatives impact surrounding the entirety of RNDC’s portfolio in regards to volume, menu presence & back bar sustainability & visibility. Increased successful traction over 30%.-Responsible for South Eastern Regional Accounts.-Account cocktail and menu development, activation's, as well as maintaining consistent seasonal visibility. -Responsible for tracking performance as well as market trends in designated accounts and bench- marking against competitors.-Responsible for creating new program opportunities and update usage opportunities for all RNDC Brands. -Developed and maintained account knowledge and advocacy through focused, interactive cocktail seminars and training's encompassing the entire RNDC Portfolio. -
Us Southern Cocktail And Spirit Specialist, Collectif 1806.Rémy Cointreau Jan 2010 - Oct 2013Texas-Reported directly to Senior State Market Manager with daily interaction across our Trade Outreach and Program Development Management teams.-Dedicated to 80+ KPI on premise accounts across the state of Texas directly resulting in a 33% increase in business.-Account Training (i.e. Brand Heritage and History, Brand Quality, Brand application in creating superior cocktails, Brand relevance and drink programming).-Provided constant and consistent feedback to Senior and Key Account Managers throughout the state as well as corporate EVP’s.-Collaborated with distributor and Key Account Manager efforts on all account activation's and programming.-Responsible for tracking and upholding to strict corporate programming budgets. -Maintaining an open line of communication across Marketing and PR strategists highlighting successes as well as opportunities and growth potential moving forward. -Communicated company and event standards, product information, event logistics and execution guidelines to all account staff. -Account cocktail and menu development, activation's, as well as maintaining consistent seasonal visibility.-Created new program opportunities and update usage opportunities for the Brands within Remy Cointreau USA’s entire portfolio.-Developed and maintained account knowledge and advocacy through focused, interactive cocktail seminars and training's encompassing the entire Remy Cointreau Portfolio. -Adhered to strict timeline agendas as well as program output goals of a 20% volume increase per outlet. -Distributor Management
Rich Allison Skills
Rich Allison Education Details
Frequently Asked Questions about Rich Allison
What company does Rich Allison work for?
Rich Allison works for Off Hours Spirits
What is Rich Allison's role at the current company?
Rich Allison's current role is Regional Sales Manager.
What schools did Rich Allison attend?
Rich Allison attended George Mason University.
What skills is Rich Allison known for?
Rich Allison has skills like Beverage Development, Mixology, Brand Development, Events, Training And Development, Sales And Distribution, Market Planning, Event Planning, Networking, Creative Content Creation, Sales Operations, Media Trained.
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Rich Allison
Lieutenant/ Fire Fighter At Walton Fire Rescue With Walton County Sheriff OfficeDefuniak Springs, Fl -
4bryanconstruction.com, ghphipps.com, ghphipps.com, aol.com
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Richard Allison
Cave Creek, Az4honeywell.com, hotmail.com, gmail.com, orcon.net.nz
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