Managed overall marketing strategy and execution for demand generation programs for SC Media. Was responsible for the development of audience growth for senior cybersecurity executives professionals for newsletters, digital and print edition. This was achieved through various promotional marketing campaigns including email, SEM, social media and telemarketing.

• Oversaw all facets of audience development for 6 controlled, audited business publications. This involved the development and execution of an annual marketing plan to deliver specific audit and revenue goals; these goals encompass each brand's digital and print editions, website, social media platforms, e-newsletters, and live and online event registrations. • Worked with the Sales team for determining directives in regard to audience goals and the Editorial and Web teams on creation and implementation of all marketing promotions. Manage the Lead Generation process on behalf of clients which involves the development of multichannel campaigns for the delivery of targeted, qualified leads. • Lead database building by culling names from all events and editorial projects, implementing market research such as the development and deployment of reader surveys to compile additional data, scheduling regular data appends and list hygiene efforts, coordinating with list managers for reviewing new business prospects and developing media partnerships.• Created and maintained reporting for results on all marketing efforts, budget and revenue forecasting/tracking, competitive analysis, and social media monitoring which are then communicated regularly to the Management, Sales and/or Finance teams. • Provided direction to the Fulfillment team in regard to all CRM issues and processes.• Worked with the production team to manage the monthly distribution of all editions and coordinate materials being provided to any external events.• Responsible for all aspects of the BPA audit cycle including the meeting of all audit goals in a timely manner, staying on top of all audit rule changes, and the filing/approving of statements.

• Manage online, digital, newsletter and print audience for the Mortgage, Banking and Technology community.•Develop and execute all promotional marketing campaigns around online, digital, newsletter and print, including email, web-based, social media, direct mail and telemarketing to maximize subscription order conversion. This resulted in an increase of the mortgage group newsletter subscriber file by 37%, an increase of 48K leads across 4 newsletters in 2012.• Manage paid audience retention and development efforts. Roll-out programs to increase paid subscribers, maximize the retention of active subscriber base, improve credit pay-up, reactivate inactive subscribers, and improve the lifetime value. This resulted in an increase of paid audience on the Credit Union Journal by 8% in 2012, bringing in an additional $40,900 in revenue.• Evaluate effectiveness and cost of all promotional marketing campaigns (online, digital, newsletter and print). • Track and evaluate conversion levels for all campaigns. • Responsible for customer data management including understanding audience demographics, behavior, buying preference.• Work with Audience Development Director and Publisher to define goals for online, digital, newsletter and print audience, highlight audience reach and show each product’s competitive advantage. • Develop, prepare and manage audience development plans and budgets.• Work with design, tech, and product teams to develop effective messaging and creative for email, landing pages, and registration flows. • Work with List Manager to acquire prospect lists.• Prepare weekly/monthly metric reports for online, digital, newsletter and print.• Maintain all audience records for products and fulfill all requests for data/metrics on these products. • File all BPA audit statements and act as liaison to audit bureaus, retaining and preparing all documentation for audits.

• Managed marketing plans for five BPA audited publications, • Reviewed market trends and identify their impact on the current subscriber base, acquisition cost and marketing • Reviewed competitive products to identify changes in strategy and/or new product launches• Analyzed and assess publications competitive situation providing competitive analyses and reports to the sales staff, attend and present at annual sales meetings and sales calls • Prepared annual budgets and forecasts• Negotiated terms and pricing with vendors for best cost efficiency • Maximized the use of the Internet and e-mail as a marketing tool and data collection vehicle for subscriptions, • Explored innovative web-based partnerships• Managed a staff of 2

• Responsible for executing marketing plans and assisting Circulation Director in setting strategies and goals• Coordinate and execute monthly marketing efforts for four trade magazines• Coordinate creative pieces by gathering input from the circulation Director, Publisher and Editor• Identify and, recommend subscriber referral lists to Circulation Director, Publisher and Editor• Create weekly status reports that tracks responses from marketing efforts• Review, reconcile and approve invoices for weekly payment• Track expenses to ensure they are within established budgets • Reconcile monthly financial statements• Assist Circulation Director in preparing annual budgets, marketing plans and reforecasts