Richard Scenna

Richard Scenna Email and Phone Number

Founding Director YourLink - Opening up the digital world for the digitally excluded @ YourLink
sydney, new south wales, australia
Richard Scenna's Location
Greater Sydney Area, Australia
Richard Scenna's Contact Details

Richard Scenna work email

Richard Scenna personal email

About Richard Scenna

I'm a business professional deeply committed to supporting seniors, carers, and the workforce in navigating the digital landscape.With experience in both Australia and the U.S., I've led diverse projects in marketing, design, and technology, specialising in CRM, social media, and collaboration tools. Leading YourLink, I've also partnered with aged care and community organisations to bring digital skills to over 5,000 people, empowering them with confidence to participate in the digital world.As a trainer, working across digital skills, marketing, and business content, I find great satisfaction in helping others gain confidence and expertise in these areas.

Richard Scenna's Current Company Details
YourLink

Yourlink

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Founding Director YourLink - Opening up the digital world for the digitally excluded
sydney, new south wales, australia
Website:
yourlink.com.au
Employees:
11
Richard Scenna Work Experience Details
  • Yourlink
    Founding Director
    Yourlink Jan 2014 - Present
    Sydney
    YourLink partners with organisations to build digital confidence for seniors, carers, volunteers and the workforce. We bring a unique combination of services, strategy and experience to engage your organisation and your clients to further embrace digital into their lives.
  • Sydney Business And Travel Academy
    Trainer & Assessor
    Sydney Business And Travel Academy Apr 2023 - Present
    Sydney, New South Wales, Australia
    Casual Trainer & Assessor for Marketing & Communications courses, delivered virtually and in person.
  • Amalgam Consulting
    Director
    Amalgam Consulting Sep 2009 - Jun 2017
    Amalgam Consulting helps businesses navigate today's marketing and technology challenges in a simple, uncomplicated way. Services include:- Customer Relationship Management (CRM)/e-marketing technology selection and review- Customer marketing programs - Direct marketing (including email marketing)- Online marketing strategy (including Social Media)- Strategic marketing mentoring and coaching- Marketing & knowledge management technology training
  • Jsd
    General Manager
    Jsd Jan 2010 - Sep 2016
    Joel Spencer Design (JSD) is a creative design agency specialising in brand development and design.Whether you’re looking to develop a comprehensive brand strategy and corporate identity, build a strong digital presence, execute a direct marketing campaign or create a branded environment, JSD can work with you to make it happen.JSD has a broad range of clients from retail and technology sectors to professional services, corporate, government and small business of all types. We value and measure our success by the long term, ongoing partnerships that we have built with them.
  • Pricewaterhousecoopers
    Collaborative Technology & Knowledge Systems Manager
    Pricewaterhousecoopers Aug 2005 - Jan 2009
    Evaluate, implement and embed new & existing technologies driving improvements in productivity, facilitating collaboration, and leveraging knowledge to meet client needsKey Achievements• Successfully embedded the wiki technology with over 60 active spaces within a year- Managed the pilot launch of wiki for internal program with over 450 participants nationally - 49000 views in a month- Managed the training materials development and roll out- Worked with senior stakeholders on the supporting change behaviour program• Broke down barriers between silo’d groups within the business by creating and leading a web 2.0 community of interest• Implemented an intranet portal that created a single place for users to find all related tools and information for BD activity and all research subscriptions available
  • Pricewaterhousecoopers
    Pwc Foundation Site Champion/Abcn Mentor
    Pricewaterhousecoopers Apr 2006 - Dec 2008
    Volunteer position within PwC reporting to the PwC Foundation Manager. The role involved championing and driving the activities supporting the charity partners Key Achievements• Core team member of the first Sydney Foundation Fete day which raised over $6,000 for youth homeless charities (Oasis and Mission Australia)• Facilitated the Australian Business Community Network (ABCN) GOALS Mentoring program in 08 – 24 year 9 students from Auburn Girls and Granville Boys matched with 24 mentors
  • Pricewaterhousecoopers
    National Alumni Manager
    Pricewaterhousecoopers May 2004 - Aug 2005
    Reported to the Director of Communications. The program aimed to reconnect the 5,000 registered members and build mutually beneficial business relationships through use of newsletters (print & email), website and events (small seminars & large reunions up to 500 people).Key Achievements:• Developed and rolled out the reconnect program to re-engage with alumni that were not registered - Increased registration’s by 20%• Managed the application of the new visual identity to all the marketing elements
  • Pricewaterhousecoopers
    Database Manager
    Pricewaterhousecoopers Apr 2002 - May 2004
    The role was to engage stakeholders and provide strategic direction for CRM projects in line with business priorities. Key Achievements• Project Managed 5 upgrades of System in 2 years, decreasing development cycle from 1 year to approximately 6 months, and dramatically improving user satisfaction• Migrated 6 separate databases/mailing lists into single system, providing improved targeting abilities as well as increased data quality
  • Systems Union
    Director Of Marketing, Americas
    Systems Union Jun 2001 - Dec 2001
    Reported to the CEO. The role was a transitional short term role to lead the marketing team in delivering programs that increased brand awareness & facilitate lead generation, manage the marketing budget, and make recommendations to senior management regarding CRM activities. Key Achievements• Successfully managed first comprehensive email lead generation campaign, resulting in 250 leads generating over $80,000 in revenue within 3 months• Introduced and managed monthly webinar series averaging 20 attendees per event and generating $50,000 in revenue in 5 months
  • Systems Union - America (Nyc)
    Marketing Manager, Americas
    Systems Union - America (Nyc) Sep 1998 - May 2001
    • Implementation and Training of 30 users on Sales & Marketing Contact Management System (Maximizer) across Americas• Completed joint Americas and Asia Pacific campaign, which included telemarketing, direct mail and web content, generating 8% leads• Developed and managed lead generation efforts for USA, including coordinating internal and external resources.• Created and implemented database standards and business processes which lead to improved work processes, and increased database effectiveness.• Managed the Internal and External Telemarketing Function
  • Systems Union - Australia
    Marketing Programs Manager
    Systems Union - Australia Apr 1996 - Aug 1998

Richard Scenna Skills

Email Marketing Crm Marketing Strategy Direct Marketing Project Management Business Strategy Lead Generation Marketing Marketing Management Project Planning Mentoring Social Media Online Marketing Small Business Market Planning Crm Software Coaching Online Advertising Negotiation Customer Insight Client Communication

Richard Scenna Education Details

Frequently Asked Questions about Richard Scenna

What company does Richard Scenna work for?

Richard Scenna works for Yourlink

What is Richard Scenna's role at the current company?

Richard Scenna's current role is Founding Director YourLink - Opening up the digital world for the digitally excluded.

What is Richard Scenna's email address?

Richard Scenna's email address is ri****@****.com.au

What schools did Richard Scenna attend?

Richard Scenna attended University Of New England (Au), Western Sydney University.

What skills is Richard Scenna known for?

Richard Scenna has skills like Email Marketing, Crm, Marketing Strategy, Direct Marketing, Project Management, Business Strategy, Lead Generation, Marketing, Marketing Management, Project Planning, Mentoring, Social Media.

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