Richard Schoonraad Email & Phone Number

Perth, Wa, Au

Perth, Western Australia, Australia

Perth, Australia

As a leader within the Community Engagement team, the Communications Manager provides• Strategic advice and planning for the organisation’s communications as a whole• Communications planning• Issues Management• Media relationship management• Integrated communications across traditional and digital media

Darwin

Managing the ongoing development of various opportunities in key niche market sectors including the cruise sector, mountain biking, education tourism, fishing, walking/trekking, luxury, food & wine, photography and hunting.

Darwin, Australia

● Senior management role providing strategic and operational support to foster growth of the NT as a business events destination.● Specific responsibility for developing, executing and managing a multi-faceted marketing and communications strategy to attract and secure desirable and profitable corporate business; including ongoing custodianship of the NTCB brand, website development and maintenance, collateral and merchandising.● Monitoring, analysing and reporting on industry-wide… Show more ● Senior management role providing strategic and operational support to foster growth of the NT as a business events destination.● Specific responsibility for developing, executing and managing a multi-faceted marketing and communications strategy to attract and secure desirable and profitable corporate business; including ongoing custodianship of the NTCB brand, website development and maintenance, collateral and merchandising.● Monitoring, analysing and reporting on industry-wide trends, challenges and opportunities to support the activities of commercial tourism industry partners as well as to inform the NTCB’s own strategic direction. ● Built and managed relationships with a number of internal and external stakeholders including government agencies, businesses and clients, tourism partners and suppliers.● Managed all human resource responsibilities for two direct reports in a busy and demanding small team environment. Managed the PR contract with external supplier based in Queensland. Show less

Sydney, Australia

● Performed a senior management role, contributed to setting the strategic direction for the organisation and responsible for overseeing the marketing development function of Territory Discoveries, in close collaboration with Tourism NT. ● Included strategic responsibility for all marketing functions including brand management, developing and delivering integrated creative campaigns, managing external agencies (including tender processes), and all measurement, evaluation and reporting.●… Show more ● Performed a senior management role, contributed to setting the strategic direction for the organisation and responsible for overseeing the marketing development function of Territory Discoveries, in close collaboration with Tourism NT. ● Included strategic responsibility for all marketing functions including brand management, developing and delivering integrated creative campaigns, managing external agencies (including tender processes), and all measurement, evaluation and reporting.● Managed all human resource aspects for a team of twelve (three direct reports and nine indirect), spread across four different locations across the country. Including workflow management and workforce planning, performance monitoring and reporting, and ongoing training and professional development.● Developed and maintained productive partnerships with NT tourism operators, distribution partners, consumers and internal staff and agencies (including senior government officials). Show less

Darwin, Australia

● Researched, planned and developed a suite of experiences that best represented the Northern Territory’s brand, giving the target market of Experiential Travellers a compelling reason to choose the NT as their preferred holiday destination. ● Included working closely and consulting with internal and external stakeholders, including government agencies as well as tourism operators and research partners.● Steered and undertook extensive research and analysis, applying well-informed… Show more ● Researched, planned and developed a suite of experiences that best represented the Northern Territory’s brand, giving the target market of Experiential Travellers a compelling reason to choose the NT as their preferred holiday destination. ● Included working closely and consulting with internal and external stakeholders, including government agencies as well as tourism operators and research partners.● Steered and undertook extensive research and analysis, applying well-informed judgement and discretion in assessing opportunities for travellers and how these would be marketed.● Gained and applied sound and detailed product knowledge of various sectors and offerings within the NT tourism industry; and also of the overarching Australian and NT tourism environment, current priorities and strategies.● Liaised regularly with tour operators to explain campaigns and plans and assist in translating developments in niche travel into commercial opportunities. Show less

Darwin, Australia

● Managed Tourism NT’s ‘Going Global’ industry development program which educated product suppliers on operations and marketing opportunities available through Tourism NT’s international market strategies and business plans.● Responsible for successfully interpreting overarching corporate objectives into operational strategies (and delivering those strategies) for the international markets sector.● Project managed a number of high-profile international campaigns, working closely with… Show more ● Managed Tourism NT’s ‘Going Global’ industry development program which educated product suppliers on operations and marketing opportunities available through Tourism NT’s international market strategies and business plans.● Responsible for successfully interpreting overarching corporate objectives into operational strategies (and delivering those strategies) for the international markets sector.● Project managed a number of high-profile international campaigns, working closely with various departments within Tourism NT and providing international offices with guidance, support and advice to assist in identifying and leveraging opportunities. ● Managed Tourism NT’s international trade famils program, including identifying trade and media contacts to invite, coordinating experiences with local tourism partners and ensuring up-to-date and accurate information materials were available to support promotions.● Project coordination of Tourism NT and NT tourism product attendance at key international trade events, including Australian Tourism Exchange.● Acted as International Markets representative and contact point for domestic and global stakeholders, including industry partners and state colleagues associated with export-ready activity as well as special interest tourism and the Working Holiday Visa program. Show less

Cairns, Australia

B Bus, Hospitality & Travel Management

Education record