Richard Schoonraad Email & Phone Number

Perth, WA, AU

Perth, Western Australia, Australia

Perth, Australia

• As a leader within the Community Engagement team, the Communications Manager provides
• Strategic advice and planning for the organisation’s communications as a whole
• Communications planning
• Issues Management
• Media relationship management
• Integrated communications across traditional and digital media

Darwin

Managing the ongoing development of various opportunities in key niche market sectors including the cruise sector, mountain biking, education tourism, fishing, walking/trekking, luxury, food & wine, photography and hunting.

Darwin, Australia

• Senior management role providing strategic and operational support to foster growth of the NT as a business events destination.
• Specific responsibility for developing, executing and managing a multi-faceted marketing and communications strategy to attract and secure desirable and profitable corporate business; including ongoing custodianship of.
• Monitoring, analysing and reporting on industry-wide… Show more
• Monitoring, analysing and reporting on industry-wide trends, challenges and opportunities to support the activities of commercial tourism industry partners as well as to inform the NTCB’s own strategic direction.
• Built and managed relationships with a number of internal and external stakeholders including government agencies, businesses and clients, tourism partners and suppliers.
• Managed all human resource responsibilities for two direct reports in a busy and demanding small team environment. Managed the PR contract with external supplier based in Queensland. Show less

Sydney, Australia

• Performed a senior management role, contributed to setting the strategic direction for the organisation and responsible for overseeing the marketing development function of Territory Discoveries, in close collaboration.
• Included strategic responsibility for all marketing functions including brand management, developing and delivering integrated creative campaigns, managing external agencies (including tender processes), and all.
• … Show more
• Managed all human resource aspects for a team of twelve (three direct reports and nine indirect), spread across four different locations across the country. Including workflow management and workforce planning.
• Developed and maintained productive partnerships with NT tourism operators, distribution partners, consumers and internal staff and agencies (including senior government officials). Show less

Darwin, Australia

• Researched, planned and developed a suite of experiences that best represented the Northern Territory’s brand, giving the target market of Experiential Travellers a compelling reason to choose the NT as their preferred.
• Included working closely and consulting with internal and external stakeholders, including government agencies as well as tourism operators and research partners.
• Steered and undertook extensive research and analysis, applying well-informed… Show more
• Steered and undertook extensive research and analysis, applying well-informed judgement and discretion in assessing opportunities for travellers and how these would be marketed.
• Gained and applied sound and detailed product knowledge of various sectors and offerings within the NT tourism industry; and also of the overarching Australian and NT tourism environment, current priorities and.
• Liaised regularly with tour operators to explain campaigns and plans and assist in translating developments in niche travel into commercial opportunities. Show less

Darwin, Australia

• Managed Tourism NT’s ‘Going Global’ industry development program which educated product suppliers on operations and marketing opportunities available through Tourism NT’s international market strategies and business.
• Responsible for successfully interpreting overarching corporate objectives into operational strategies (and delivering those strategies) for the international markets sector.
• Project managed a number of high-profile international campaigns, working closely with… Show more
• Project managed a number of high-profile international campaigns, working closely with various departments within Tourism NT and providing international offices with guidance, support and advice to assist in.
• Managed Tourism NT’s international trade famils program, including identifying trade and media contacts to invite, coordinating experiences with local tourism partners and ensuring up-to-date and accurate information.
• Project coordination of Tourism NT and NT tourism product attendance at key international trade events, including Australian Tourism Exchange.

Cairns, Australia

B Bus, Hospitality & Travel Management

Education record