Chief Executive Officer
Current
Innovare Products, Inc.
Mar 2009 - Present
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Richard Dale Email & Phone Number
Founder, EVP Auto Depot, Inc., Founder, President Innovare Products, Inc.
at
Soho Waterworks
LinkedIn matched
✓ Verified Jun 2026
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Current company
Role
Founder, EVP Auto Depot, Inc., Founder, President Innovare Products, Inc.
Location
Rochester, New York Metropolitan Area, United States
Who is Richard Dale? Overview
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Quick answer
Richard Dale is listed as Founder, EVP Auto Depot, Inc., Founder, President Innovare Products, Inc. at Soho Waterworks, based in Rochester, New York Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Richard Dale.
Richard Dale previously worked as Chief Executive Officer at Innovare Products, Inc. and Founder, EVP, Global Strategy Officer at Soho Waterworks. Richard Dale holds Executive Certificate, Management & Leadership Executive Program from University Of Michigan.
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Email format at Soho Waterworks
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Soho Waterworks
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Profile bio
About Richard Dale
Richard is an extraordinarily broad-based senior executive with an over 20 year success record in all facets of retail merchandising, marketing and advertising. Richard has proven P&L experience and the ability to drive sales and profit of multi-billion dollar business lines. He is skillful at identifying and implementing forward-thinking retail merchandising programs and is a brand expert. Richard is recognized as a motivational and energetic team leader with clear strength in delivering results, acting strategically and having the highest integrity and ethical standards. He enjoys building high performing teams.Specialties: Innovative strategist; Proven P&L experience of multi-billion dollar business lines; Retail Merchandising; Marketing; Advertising; Visual Merchandising; Store Planning and Customer Experience
Listed skills include Leadership, Product Marketing, P&L, Team Building, and 46 others.
Current workplace
Richard Dale's current company
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6 roles
Richard Dale work experience
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Founder, Evp, Global Strategy Officer
Current
Nov 2019 - Present
Merchant
Developed strategy, directed operations and managed $1 billion P&L for Home Depot's paint department, select sundry product categories, in 1,971 US stores. In 2009, Richard introduced several innovative new product lines and a major rebranding campaign. Directed company-wide Energy Star strategic program resulting in Home Depot earning the EPA ENERGY STAR.
Jan 1997 - Jan 2009
Founder, Evp Merchandising
Auto Depot
Founder, Big Box Retailer - Auto parts and service, 3 stores, $165MEVP Merchandising Developed Concept and Business Plan Completed I.P.O. from Business Plan - raising $8 Million.
Jan 1990 - Jan 1992
Merchandise Manager
Rickel Home Centers
Merchandise Manager and Direct Import Manager for Automotive, Plumbing, Electrial and Decor.
Jan 1980 - Jan 1989
Buyer
Vornado / Two Guy'S
Decorative Lighting Merchant
Jan 1971 - Jan 1980
3 education records
Richard Dale education
Executive Certificate, Management & Leadership Executive Program
Liberal Arts And Sciences/Liberal Studies
Education record
Neshaminy High School
FAQ
Frequently asked questions about Richard Dale
Quick answers generated from the profile data available on this page.
What company does Richard Dale work for?
Richard Dale works for Soho Waterworks.
What is Richard Dale's role at Soho Waterworks?
Richard Dale is listed as Founder, EVP Auto Depot, Inc., Founder, President Innovare Products, Inc. at Soho Waterworks.
Where is Richard Dale based?
Richard Dale is based in Rochester, New York Metropolitan Area, United States while working with Soho Waterworks.
What companies has Richard Dale worked for?
Richard Dale has worked for Innovare Products, Inc., Soho Waterworks, The Home Depot, Auto Depot, and Rickel Home Centers.
How can I contact Richard Dale?
You can use AeroLeads to view verified contact signals for Richard Dale at Soho Waterworks, including work email, phone, and LinkedIn data when available.
What schools did Richard Dale attend?
Richard Dale holds Executive Certificate, Management & Leadership Executive Program from University Of Michigan.
What skills is Richard Dale known for?
Richard Dale is listed with skills including Leadership, Product Marketing, P&L, Team Building, Visual Merchandising, Purchasing, Retail, and Account Management.
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