A Digital and D2C Specialist with over 20 years of experience in building brilliant customer experiences and high-performing products. My tenure at Dyson, where I led major digital transformation programs and spearheaded the pivot towards direct-to-consumer sales, showcases my ability to manage complex stakeholder relationships and drive cohesive people, product, and technology strategies. Recognised for my empathetic leadership and collaborative approach, I am passionate about fostering strong team dynamics, driving innovation, and delivering impactful results. My strategic vision and sound judgement have been instrumental in shaping product and technology roadmaps that achieve significant business growth.Career Highlights:- Dyson Transformation: Spearheaded Dyson’s evolution to become a global Manufacturer AND Retailer, increasing D2C sales from <1% in 2009 to 32% in 2023.- Dyson.com Growth: Expanded D2C from 2 to 32 countries.- Omnichannel Customer Experience: Built an exceptional customer experience, serving the needs of 500 million visitors to Dyson.com annually, and led the omnichannel customer experience strategy and transformation, developing a roadmap to unify channels and harmonise business operations.Professional Skills:-Customer centric, creating brilliant products that match their needs.- Building and leading product teams to deliver results with a focus on independent thinking and innovation.- Collaborating with Senior Executives to present complex issues and influence decision-making through strategy development, robust business cases, and practical implementation plans.