New Product Development And Ux Director
Rhuxd Studio
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Richard Hoefer Email & Phone Number
New Product Development and UX Director
at
rhUXD studio
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✓ Verified August 2026
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Current company
rhUXD studio
Role
New Product Development and UX Director
Location
Oakland, California, United States
Who is Richard Hoefer? Overview
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Quick answer
Richard Hoefer is listed as New Product Development and UX Director at rhUXD studio, based in Oakland, California, United States. AeroLeads shows a matched LinkedIn profile for Richard Hoefer.
Richard Hoefer previously worked as New Product Development & UX Director at Rhuxd Studio and Dean Media Team director, Video Documentary at Howard Dean Presidential Campaign 2004. Richard Hoefer holds Producing Fellow from The American Film Institute.
Profile bio
About Richard Hoefer
Seasoned, Insightful, I solve complex problems. Workflow scale specialist. Particular expertise analyzing & deciphering limits to site and layout complexity, choice reduction to focus cognitive bandwidth on site’s core objectives.My UX and Experience Design methodology is rooted in audience engagement and communication strategies from narrative & ad media; quite different from the more rigid HCI/Computer Science based models. The mix of psychological principles from L.A. film writing & editing, tight messaging of big-brand ad & marketing design, multiple views of interactive storytelling, and highly structured information design brings fresh thinking and leadership to a product team. Making it easier to spots holes and bumps in user workflow, getting to a smarter product faster.My best leverage and greatest love is first-stage Product Development— clarifying the product with Founders, mapping use-cases, identifying requirements— design-sprinting to first-pass UX and proof of concept prototype. Second love? Extracting feedback from users & testers.
Listed skills include User Experience, Information Architecture, Usability, Experience Design, and 38 others.
Current workplace
Richard Hoefer's current company
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Rhuxd Studio
8 roles · 32 years
Richard Hoefer work experience
A career timeline built from the work history available for this profile.
New Product Development & Ux Director
Rhuxd Studio
Currently completing: GoBar — a new Product Help Platform with new approach and interface to Product Help & How To Guides— for social media sites, tech product companies and consumers. Roles: Creative Director, Senior UX Designer, Copywriting, Video editing. Web prototype due May 2017.
Dean Media Team Director, Video Documentary
Howard Dean Presidential Campaign 2004
Early usage of social media and web distributed video in large scale for specific intent, prior to creation of Youtube, Facebook. Created a virtual "ad agency" comprised of volunteers across the country with professional skills, series of TV ads shot and produced by Dean Media Team, (available on web). Initiated and created six specialty websites for marketing Gov. Dean as well as tools for volunteers including portal site deanport.com, photo-posting at Deanphotos.com, DeanMall.com where volunteers could acquire T-shirts, campaign materials and videos, and could upload their own materials to distribute as well. This extended a year past the 2004 election.
2003 - 2005
~2 yrs
Director, User Interface Design Group
Hired to lead the world-wide Information Design & complete overhaul UI design of BankofAmerica.com, version 2.0 . Wrote RFP and evaluated competing web design firms; eventually chose MetaDesign, San Francisco. Assembled requirements and team-developed overall information design/ content structure for all consumer & commercial product lines of Bank of America from Personal Checking to Private Banking and Global Corp. Since "New BankOfAmerica" brand had a one year rollout plan whereby some states remained "Old BankOfAmerica", some NationsBank, worked on interaction design to present correct branding for all users.
1998 - 1999
~1 yr
Rapid Prototyper For Idealab Accelerator: Etoys.Com
Bill Gross, still at Knowledge Adventure, started idealab as an internet incubator. Working with Gross and etoys future-CEO Toby Lenk, did UX Thinking, Analysis, Design of "proof of concept" prototypes for etoys.com. Additional prototype role: copywriter.
Dec 1996 - Apr 1997
Ux, Information Design & Interaction Design Services
Medialaunch
Clients included 500 Startups founder Dave McClure's earlier consulting venture, Aslan Computing, and Bill Gross' Idealab.
1996 - 1997
~1 yr
Director, User Interface Group - Broadband Content Channel
And Interactive / Tci Interactive
Broadband interactive channel co-venture between TCI and Kleiner Perkins called the "AtHome Network"; For Telecom Italia, an ITV + Cable Modem broaband interactive movies & entertainment services called "Stream". First use of Mac-based flowchart/wireframe software called MORE.
1995 - 1996
~1 yr
Interactive Television User Interface Producer
Time-Warner's Full Service Network ITV project based in Orlando, Florida.
1995 - 1995
2 education records
Richard Hoefer education
Producing Fellow
The American Film Institute
Master'S Equivalent; It Wasn'T Offered At The Time, Writing, Producing, Directing
The American Film Institute
FAQ
Frequently asked questions about Richard Hoefer
Quick answers generated from the profile data available on this page.
What company does Richard Hoefer work for?
Richard Hoefer works for rhUXD studio.
What is Richard Hoefer's role at rhUXD studio?
Richard Hoefer is listed as New Product Development and UX Director at rhUXD studio.
Where is Richard Hoefer based?
Richard Hoefer is based in Oakland, California, United States while working with rhUXD studio.
What companies has Richard Hoefer worked for?
Richard Hoefer has worked for Rhuxd Studio, Howard Dean Presidential Campaign 2004, Bankofamerica.Com, Idealab, and Medialaunch.
How can I contact Richard Hoefer?
You can use AeroLeads to view verified contact signals for Richard Hoefer at rhUXD studio, including work email, phone, and LinkedIn data when available.
What schools did Richard Hoefer attend?
Richard Hoefer holds Producing Fellow from The American Film Institute.
What skills is Richard Hoefer known for?
Richard Hoefer is listed with skills including User Experience, Information Architecture, Usability, Experience Design, Wire Framing, User Experience Design, Big Thinker, and Ux Analysis.
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