Richard Shaffer Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Commercial lead for the Havas Health CX New York office. Client lead for multiple multi-million dollar accounts, working on and leading pitches at a regional and global level both within HHCX and the wider Havas Health business, and providing senior input into design and development of agency structure, products and services. Omnichannel thought leader, and data-driven strategy and implementation expert across HHCX and the Havas Health network.

New York, Ny, Us

Following rapid expansion, reduced focus to client services leadership function. Leading multiple client engagements with large pharmaceutical clients, including the strategy and implementation support for omnichannel HCP and DTC programs for 12 brands, and the creation of a new multi-brand web design system which will be rolled out across a global pharma business.

New York, Ny, Us

Helped found a new agency with the Havas group, specializing in CX within healthcare. Supported team growth from two people in November 2019 to 50 after the first year of operation, including pitching and winning the first two client accounts, creating the strategic blueprint for the agency's omnichannel strategic and delivery services, and delivering organic growth of 10x in the largest agency client by the end of 2020.

New York, Ny, Us

Developing global strategy for world leading organization covering omnichannel, CRM, and customer experience (CX). Planning and mapping the customer lifecycle, and working with data, technology and creative teams to deliver exceptional experiences.

Detroit, Mi, Us

A split role: leading the GTB Customer Marketing team to deliver Ford's digital, CRM and retail marketing activities for the UK; and working in a senior role within the European team to develop and deliver multi-channel, integrated customer communications across 17 markets.

Detroit, Mi, Us

Leading a team of 11 account handlers, PMs and producers, responsible for digital, direct and CRM, social, data and fleet communications for Ford of Britain. Working in a fully integrated environment alongside data and analytics, SEO and search, media, and European platform and social teams, to deliver cross channel marketing campaigns with data at their heart.

Detroit, Mi, Us

Developing the Ford of Britain CRM program and web presence, including taking responsibility for all direct retail (B2C) and fleet (B2B) marketing communications.

Dartford, Kent, Gb

Managed CRM programme to convert prospects, renew existing customers, enhance customer loyalty and leverage cross and up‐selling opportunities, including defining the strategic direction for all CRM initiatives and managed the implementation of CRM programme. Managed email and DM campaigns for customers and prospects including key model launches, 1-to-1 customer dialogue programme and Zoom Zoom magazine. Worked on the design of a new strategic multi-channel lead nurture programme and supported rollout of new lead management system to UK dealer network. Launched MyMazda app and website 2.0 including new integrated platform.

Ultimo, Nsw, Au

Led the customer relationship management elements of the Volkswagen account, working on the development and execution of CRM strategy for the Volkswagen brand nationally. Collaborated closely with the client's customer experience teams to define strategy across the customer lifecycle and to deliver email, digital and direct mail communications. This included working across new product launches, customer welcome and ongoing communications, lead nurture, retail promotions and sponsorship activity. Also responsible for advising the client on data strategy, platforms and technology, and development of social CRM and advocacy programs.

New York City, Ny, Us

Providing client management and a full range of strategic and technical CRM consulting services to professional services firms across the Asia Pacific region, focused around the LexisNexis InterAction CRM solution.

New York City, Ny, Us

Offered CRM advice and support to 40 clients across legal, private equity, management consulting, accounting and investment banking sectors in the UK, Europe, and the Caribbean.

Cape Town, Za

Developed and launched the firm’s Client Relationship Management strategy and implemented a new firm-wide CRM solution

Worked on a variety of accounts managing strategy, creative and client administration.

Gb

Managed email and online team including strategy and delivery for all the agency's online clients

London, Greater London, Gb