Richard Shirtcliffe Email & Phone Number

Wellington, Nz

Wellington, Nz

Evolve is the global leader in sustainable innovation in technical hunting & fishing apparel. Our goal is to build the world's most influential Hunting/Fishing apparel brands (Hunters Element & Desolve), by designing, making, and selling the highest-performing, longest-lasting, specialist hunting & fishing apparel, while striving to reduce our environmental impact to zero. Inspired by Patagonia's Yvon Chouinard, who said: 'A love of the wild places demands participation in the fight to save them', our mission is to 'Unleash boundless wild adventures', inherent in which is not just enabling extraordinary hunting & fishing adventures and the elimination of boundaries, but an active role in ensuring that the 'wild' will forever be protected.

Operating as a fractional Chief Growth/Revenue Officer/CMO I specialise in enabling purpose-driven impact businesses (especially climate tech) to scale internationally, marrying marketing, sales & strategy with purpose & profit.By 'seeing around corners' and developing robust commercial strategy, unique brand proposition & story-telling, talent acquisition, and raising capital, I work alongside founders helping to both develop early-stage impact businesses into investable entities that raise capital, and assist existing growth-minded businesses to pivot, transform performance, and successfully scale.

Wellington, New Zealand, Nz

We founded The Wild Group to spin out a sequence of businesses all focused on finding ways to commercially tackle the global plastic waste issue. The first is WildClean. A BCorp and the world’s 1st and only carbon-negative, plastic-negative cleaning products company, its taking plastic out of the wild, waste out of waste streams, & toxins out of cleaners, so our homes can have that clean, fresh, whiff of good conscience.- Developed commercial and brand strategy- Developed and executed go-to-market in NZ and the USA- Developed IM to successfully raise seed capital- Navigated the business to BCorp accreditation

Wellington, Nz

Wellington, Nz

I’ve been asked a lot over the past year what I’m up to. My answer has been ‘figuring a way to commercially tackle ocean plastic waste’. I’m hugely proud to be unveiling noho.co, a brave new D2C furniture brand that does just that.A spin-out of the world renowned NZ design studio, Formway, noho is on a mission to transform the well-being of both people and planet through dynamic furniture manufactured from up-cycled waste and sustainable materials.- Co-developed ground-up commercial and brand strategy- Founded the business in Colorado, USA- Launched and ran noho.co in the USA in April 2020, NZ in June 2020, and Australia in February 2021.www.noho.co. Life enriching furniture. Designed for you. Designed for the earth. Born and built in Aotearoa, New Zealand. #meetnoho

Wellington, Wellington Region, Nz

Helping some outstanding F&B start-ups on the road to success

Wellington, Nz

Coffee Supreme was New Zealand's #1 locally-owned coffee roaster and distributor, with offices/cafes/roasteries in Christchurch, Wellington, Auckland, Melbourne, Sydney, and Brisbane.Supreme was a legacy business seeking transformation. - We recut the mission to be making extraordinary things happen over coffee, worldwide- Developed a transformation strategy to grow products, channels, markets, and culture - Established a new People&culture role and commitment to being one of Australasia's most outstanding places of work, and ambitious metrics of team welfare, development & sustainability- Developed a new NPD programme with 3 new product lines- Launched Supreme in Tokyo, Japan- Rationalised the Australian business to return it to profit within a yearwww.coffeesupreme.com

Lower Hutt, Wellington, Nz

Kaynemaile is a Wellington business that fundamentally transforms spaces with its globally unique reimagining of traditional chainmaile. Kaynemaile creates a polycarbonate chainmail mesh using an innovative, award-winning technology which is being used to form, divide and protect spaces inside and outside buildings around the world.www.kaynemaile.com

Helping some outstanding F&B start-ups on the road to success

Nz

An iconic Wellington brand, Tuatara emerged from the mists of the Akatarawa Valley in the year2000, and has quickly become one of the leaders of New Zealand’s craft beer revolution. Having experienced explosive growth - here and offshore - in the last 3 years, Tuatara is now NZ's largest independent brewery.With a core range of beloved classics, and an adventurous programme of limited releases, it creates full and flavoursome beers true to style, showing more and more kiwis what they’ve been missing all these years! Key achievements:- Trebled EV in 3 years (50% CAGR)- 13 new export markets- 1500 new NZ doors- 37 new products- Doubled capacity to 3 million annual litres (scaling to 4.5M by 2018)- Formed the NZ Craft Beer (export) collective- Brewery of the year 2016- IM produced that led to the successful sale of Tuatara to DB, January 2017

Wellington, Wellington Region, Nz

Hunter Safety Lab's mission is to eliminate the death and heartache caused by hunting accidents. Why? Watch the video: http://www.huntersafetylab.com/index.html.HSL's IRIS product has launched! Check it out on indiegogo.com: http://www.indiegogo.com/projects/iris-hunter-safety-technology/x/5118386Every year thousands of people have their lives destroyed by hunting accidents. Friends kill friends, fathers accidentally shoot and kill their sons. The heartache is almost unimaginable.HSL believes that smart technologies can augment safe hunting practice and help prevent these tragedies, and it's on the cusp of releasing IRIS®: The world’s first active warning system for hunters. The clip-to-scope IRIS laser sensor instantly warns a shooter if it detects IRIS material in the direction of fire. Anyone from hunters, to hikers, to wildlife watchers, to field workers can attach IRIS material to their clothing and equipment to reduce the risk of being mistaken for game. Using an IRIS sensor is as simple as switching it on at the start of the day then hunting as usual.IRIS will save lives. Simple as that.

Broomfield, Colorado, Us

A phenomenal Wellington techco, ikeGPS had developed ground-breaking technology that the enabled measuring, geo-locating, and 3D modelling of any physical asset up to 1 km away, from a single photograph. I joined the team to:- Rebrand the business, developing a new proposition and creative roll-out ahead of IPO- Launch and run a kickstarter campaign for Spike ( http://lnkd.in/bF8hznw ), the world's first laser accurate smartphone accessory, enabling users to measure & 3D model the outside world, experience laser accurate Augmented Reality, and develop immersive laser based smartphone experiences, simply by taking a snapshot of an object on their smartphone

Wellington, Nz

Phil&teds' philosophy is simple: build a large, sustainable, multi-brand business out of Wellington by designing phenomenally adaptable products - underpinned by unique, compelling brands - that enable parents to escape nursery prison and live dynamic lifestyles with kids. The group now consists of a quiver of businesses (phil&teds, Mountain Buggy, Mokopuna merino, and until recently: Prorack) whose products are sold in 2000 stores in 50 odd countries.- Developed rebrand and roll-out for phil&teds- Scaled phil&teds brand from 3 to 50+ markets over 4 years (revenue growth of 600% over that time)- Ran global marketing for phil&teds, Mountain Buggy and Mokopuna brands- Developed, rolled-out and ran phil&teds e-commerce - Developed rebrand of Mountain Buggy, post acquisition - Director of Mokopuna merino and Prorack- Part of deal team for the sale of Prorack to Yakima in 2010

Wellington, Nz

Phil&teds' philosophy is simple: build a large, sustainable, multi-brand business out of Wellington by designing phenomenally adaptable products - underpinned by unique, compelling brands - that enable parents to escape nursery prison and live dynamic lifestyles with kids. The group now consists of a quiver of businesses (phil&teds, Mountain Buggy, Mokopuna merino, and until recently: Prorack) whose products are sold in 2000 stores in 50 odd countries.

Wellington, Wellington, Nz

Brand & business consulting; specifically start-up

Brand & business consulting

Phil&teds acquired Prorack (Hubco) in 2009. I was appointed to the board with a sales/marketing focus. Key elements of the subsequent two years:- development of 'Whispbar' technology, "the world's first silent roof rack"- channel expansion into Australia, USA, Canada, UK, Germany- rebrand of the consumer product arm to 'Whispbar'- negotiation of a JV with Yakima USA- negotiation of the sale of the business to Yakima

Auckland, Nz

Once monthly Presenter on 'Good Morning' show

Auckland, Nz

- Distributed sales team management- market sales strategy- Retail sales training strategy and implementation- Key account management

After Ravi & Chet at Imano acquired Netenz, I joined the staff to manage the sales/marketing effort.

A London based, NZ digital marketing and application development company, whose key clients included:KLM Royal Dutch AirlinesCitibankCSFBInternational RailSold to Imano (www.imano.com) in 2003

Bachelor Of Arts (B.A.), History And Languages

Education record