Breathe is more than a battery performance company. We help you do more with the power you have. Because we believe an electrified future requires superior customer experiences. Our physics-based battery management software helps the world's most iconic electric vehicle and consumer electronics brands deliver products with faster charging, greater cycle life and zero compromise on safety.We dream that one day everyone will breathe clean air. That's why we make batteries better.

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Instrumental in taking a world-class custom ASIC design & supply technology company with 250 employees to an AIM IPO 10/2022, working with the CEO/Board and leading a global sales & marketing team of 14 delivering £multi-million revenues and qualified sales pipelines across the UK, US, and ChinaShaped and leads the execution of a strategic product roadmap, differentiated value-add business model to drive ARR, channel strategy, GTM, and aligned product marketing to position Sondrel as a global market-leading custom semiconductor solution provider.

Instrumental in NI’s global Digital & Business Transformation programmes and rollout of a Customer Portfolio Management Strategy that doubled Enterprise revenues in 3 years, aligning business processes, redefining the coverage strategy, upskilled teams, changing people culture, and rebalanced investments. Improved customer value across enterprise accounts & ‘Consultancy’, developing GTM strategies, driving £multi-million sales & ARR across UK&I, Nordics & Benelux, France, Italy, Spain, Israel & Russia by building a high-performing sales team of 40. Identified complementary technology vendors, established strategic partnership agreements to share or co-develop IP, and turned around underperforming countries. Directed NI’s UK site with 120 employees, implementing a Customer, Community, and Strategy framework to optimise employee engagement and initiate community CSR activities. A leading member of NI’s post-COVID-19 crisis response team for the region, accelerating virtual working and retaining top talent.

Helped establish a new European organisation & regional shared service centre, building/developing an award-winning team of 5, shaping country GTM strategies, and transitioning the business model from hardware-driven to enterprise standardisation of NI’s software suite (SaaS).Drove £multi-million enterprise software sales across Semiconductor/ Consumer Electronics, Automotive, Aerospace & Defence industries, exceeding targets and winning Sales Manager of the Year 2017.

Developed new Radio Frequency & Wireless Consulting service propositions and GMT strategies to exploit the 4G opportunity in the transportation sector.

Shaped/executed GTM strategies, securing £multi-million contracts with Defence, Consumer Electronics & Semiconductor clients. ‘Employee of the Quarter’ in 3 consecutive years. Established NI’s credibility in the UK as a member of the Technology Strategy Board’s Wireless Technology & Spectrum working group (government-funded ICT Knowledge Transfer Network to stimulate innovation).

Recognised for technical acumen, undertook product engineering, sales, marketing, and requirement gathering in a customer-facing role – one 3 nominees globally to receive the ‘Rookie of the Year Award’.