Director, Marketing
Corning, New York, Us
Led pricing, P&L, business planning, customer support, and commercial positioning for multiple products and services for one of three corporate business units. Built/led 10 person Americas marketing team that grew sales into new market from $0 to $130MM in 3 years while increasing market share and profitability. Spearheaded five year business planning process for yearly CEO presentations including target customers definition, product/share strategy development and five year financial performance projections. Led global team that developed worldwide, on-line pricing systems, significantly increasing global productivity, responsiveness and price accuracy. Managed marketing communications activities including trade show strategy, literature, and corporate website development.