Rich Soddy Email and Phone Number
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I am the Co-Founder of Sebadore Sports Marketing - a specialist marketing agency that exists to build business at the intersection of sport and technology.Having worked in the sports industry for my entire career, I have experienced life agency-, brand-, and rights holder-side which has provided me the platform to understand complex marketing situations from multiple perspectives.As the world of technology grows and diversifies at an ever-increasing rate, the opportunity for sports to adopt new and innovative solutions are becoming more tangible than ever. By bringing technologies from industries as diverse as autonomous driving, robotics, haptics, or oil & gas, we can advance the digital transformation of sport faster than ever.We are Sebadore, the intersection of sport and technology.
Sebadore Sports Marketing
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Co-FounderSebadore Sports Marketing Feb 2019 - PresentLondon, GbCo-founder of a new sports marketing consultancy specialising in building brands at the intersection of sport and technology. Supporting businesses across their sports strategy, rights negotiation, partnership activation and brand consultancy.https://www.sebadore.com
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Co-FounderLegends Experiences Aug 2023 - PresentLondon, GbCo-Founder of a brand new hospitality company that brings fans closer than ever before to the Legends of Formula 1. We create immersive hospitality experiences whilst raising money for the charities and foundations close to the Legends' hearts.https://www.legendsexperiences.com -
Head Of Account Management | MotorsportsCsm Sport & Entertainment Mar 2017 - Jan 2019London, GbAs CSM's global integration to one business takes full effect, JMI is now operating as the motorsports experts of CSM Brands. Still focusing on all things with an engine, we refer to ourselves as CSM Motorsports and will continue to harness the power of motorsport for our clients around the world.The role is ultimately accountable for delivering excellent client service, budgeting, forecasting and maintaining the business's financial performance and developing our staff by making CSM Motorsports a great place to work. -
Senior Global Account DirectorJust Marketing, Inc. Jul 2015 - Mar 2017Zionsville, In, UsLeading a team of 25 people to deliver global motorsport sponsorships in Formula One, WRC, MotoGP, WSBK and WEC. Based in London I head up the account teams on JMI's Avanade, Castrol, Martini, Unilever and UPS accounts to deliver strategic sponsorship management, world class marketing communications and exclusive motorsport hospitality. -
Director, Account ManagementJust Marketing, Inc. Mar 2014 - Jul 2015Zionsville, In, UsWorking out of Unilever HQ in London, I am on secondment to the client to work within the Global Media Team and am accountable to the Executive Board and Global Brand Teams.I am responsible for driving the overall strategy of Unilever's sponsorship of Lotus F1 Team and for maximising the impact of the CLEAR and Rexona brands as well as other relevant brands within the group.
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Pr And Sponsorship Manager (Contract)Investec Oct 2013 - Jan 2014London, Greater London, GbBased in the Group Marketing team, my role was to manage the day to day PR and sponsorship activities for Investec Specialist Bank. The bank sponsors some of the most high profile sports in the UK; England Cricket, England Hockey and the Epsom Derby Festival and partners with some of the country's most iconic brands such as Harvey Nichols and Philip Treacy.In addition to traditional sports marketing, the role incorporated internal communications and external/business PR responsibilities. -
Senior Accout ManagerRed Bull Racing Jan 2013 - Sep 2013Milton Keynes, GbEmployed to manage a team of account managers and an account executive to deliver the sponsorship rights in which some of the Team's most high profile partners had invested. The account management team was required to create, deliver and manage the marketing campaigns alongside the marketing teams of the partner.The partners included Infiniti (the luxury brand of Nissan Motor Company), Renault, TOTAL, Pirelli and Alpinestars and responsibilities ranged from developing the marketing strategy alongside the partners, to managing photoshoots, ad shoots and campaigns, contractual driver and team appearances and being the conduit for all manner of requests from the partners for the team. -
Account ManagerRed Bull Racing Jan 2012 - Mar 2013Milton Keynes, GbAccount manager responsible for the delivery of contractual assets to some of Red Bull Racing's key partners.
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Communications ManagerJust Marketing International Jan 2011 - Jan 2012Zionsville, In, UsCommunications Manager responsible for the delivery and implementation of Johnnie Walker's sponsorship of Vodafone McLaren Mercedes in Formula One.
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Account ManagerFast Track Dec 2009 - Jan 2011London, GbResponsible for managing the commercial relationships between Lucozade Sport and their elite football partners - the Premier League, 19 of the Premier League clubs, the FA and Steven Gerrard. -
Account ManagementPrism - Public Relations & International Sports Marketing Aug 2008 - Dec 2009London, England, GbAccount Manager at Shell's sponsorship PR and activation agency. Responsible for the communication of the Shell technical partnership with Ferrari Formula One and Ferrari GT cars. -
Account ExecutivePrism - Public Relations & International Sports Marketing Sep 2007 - Aug 2008London, England, GbResponsible for hospitality and ticket handling for partners of the UEFA Champions League. Worked with Ford, Sony and Playstation marketing managers across Europe to ensure delivery and management of hospitality tickets. Other responsibilities included event planning and execution (in the UK and abroad) and budget management.
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Athletic Union PresidentUniversity Of Exeter Students' Guild Jun 2006 - Jul 2007Exeter, GbAn elected figurehead of an organisation of over 4,000 members. Develop marketing, recruitment and CSR strategies. Income generation from sponsorship and one-off events. Event organisation and management for up to 2,500 people.
Rich Soddy Skills
Rich Soddy Education Details
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University Of ExeterPsychology
Frequently Asked Questions about Rich Soddy
What company does Rich Soddy work for?
Rich Soddy works for Sebadore Sports Marketing
What is Rich Soddy's role at the current company?
Rich Soddy's current role is Co-Founder at Sebadore Sports Marketing | Co-Founder at Legends Experiences.
What is Rich Soddy's email address?
Rich Soddy's email address is ri****@****l.co.uk
What is Rich Soddy's direct phone number?
Rich Soddy's direct phone number is +131734*****
What schools did Rich Soddy attend?
Rich Soddy attended University Of Exeter.
What skills is Rich Soddy known for?
Rich Soddy has skills like Sponsorship, Sports, Event Management, Public Relations, Event Planning, Football, Sports Marketing, Marketing Communications, Sports Management, Media Relations, Sponsorship Activation, Marketing Strategy.
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