Jay Richardson

Jay Richardson Email and Phone Number

Marketing Analytics Manager @ PlatinumBlack
Houston, TX, US
Jay Richardson's Location
Houston, Texas, United States, United States
Jay Richardson's Contact Details

Jay Richardson work email

Jay Richardson personal email

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About Jay Richardson

I’m an experienced Marketing Manager with over seven years of experience building, maintaining, and running successful digital marketing campaigns. I have a proven track record of effectively leading and managing teams of creative professionals to achieve and surpass digital marketing objectives. I have a background in developing and implementing successful online video, photo, and print marketing campaigns–leading to strengthened partnerships for all parties. My current goal is to create results-driven campaigns for innovative organizations. I have enjoyed many positions throughout my career in marketing and media production. Through a combination of personal and professional experiences, I have learned a few things about myself:I can successfully grow a brand from 30k followers to 100k in 1 year.- Effectively managed creative projects, promoting a superior Web3 brand. - Implemented digital SEO practices that improved CTR & overall engagement by 50%- Assessed the strategies of competitors, while increasing our own productivity. I’m able to create and lead world-class media teams from 10 to 100 people.- Produced and released 100+ commercials, music videos, documentaries, & short films- Effectively managed pre-production planning and budgeting - Intermediary between the production studio, investors, and the creative teamI excel at developing data campaigns and A/B testing campaigns to improve campaign performance by 30%- Increased inbound leads over 25%- Utilized real time marketing data to update spend reporting to increase ROI - Implemented real-time reporting on marketing spend to adjust bid strategyI enjoy collaboration and understanding new perspectives. Feel free to connect with me to talk about artificial intelligence, emerging technologies, creative software, or sports. Professional SkillsDigital Marketing | Campaign Management | Data Analytics | Team Development | Brand Development | SEO | Art Direction | Designer | SaaS | Web3 Marketing Domain KnowledgeAdobe Creative Suite | Multiple Ai softwares | Small Business Software |

Jay Richardson's Current Company Details
PlatinumBlack

Platinumblack

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Marketing Analytics Manager
Houston, TX, US
Employees:
87
Jay Richardson Work Experience Details
  • Platinumblack
    Marketing Analytics Manager
    Platinumblack
    Houston, Tx, Us
  • Avelo Airlines
    Product Analyst
    Avelo Airlines
    Houston, Tx, Us
  • Avelo Airlines
    Marketing Analyst
    Avelo Airlines Oct 2024 - Present
    Houston , Tx, Us
    I play a key role in ensuring data is at the heart of every strategic decision. From managing our data infrastructure to uncovering insights that guide growth, my focus is on turning numbers into real-world impact.
  • Actup Theater, Inc
    Marketing Manager
    Actup Theater, Inc Jul 2023 - Present
    I play a pivotal role in orchestrating the development and execution of diverse digital projects while seamlessly integrating various aspects of project management and creative design. My responsibilities encompass a wide spectrum of tasks that spanned project inception to successful completion, all while ensuring alignment with stakeholders, on-time delivery, and adherence to budget constraints.Responsibilities:● Manage the project lifecycle from initiation to closure.● Develop and maintain project plans, timelines, and budgets.● Lead cross-functional teams to deliver projects on time and on budget.● Manage stakeholders and ensure expectations are met.● Create and maintain project documentation such as status reports, risk assessments, and issue logs.● Monitor project progress and take corrective action when needed.● Identify risks and develop mitigation plans.
  • Jweis Marketing
    Senior Marketing Analyst
    Jweis Marketing Nov 2023 - Nov 2024
    Sugar Land, Texas, Us
    • Worked with clients to understand business needs and translate those needs into actionable reports in Tableau, saving 10 hours of manual work each week• Designed and implemented a real-time data pipeline to process semi-structured data by integrating raw records from multiple data sources• Ingested data from disparate data sources using a combination of SQL, Google Analytics API, and Salesforce API using Python to create data views to be used in Power BI
  • Xyz News
    Senior Marketing Analyst
    Xyz News Jan 2022 - Jun 2023
    Implemented and executed overall marketing strategy, social media governance, content creation, and day-to-day oversight of digital marketing channels across multiple Web3 brands. In addition to marketing responsibilities, I produced weekly podcast for Spotify and Apple Podcasts about Web3 innovators. ● Utilized Tableau to analyze data and track customer behavior. ●Developed partnerships with domestic & international technology companies, resulting in an additional $100k in yearly revenue● Managed CMS platforms and content creation, resulting in a 30% increase in website traffic from social media referrals.● Introduced ai technology into the workflow to increase content creation speed● Grew Twitter, TikTok, Instagram, and YouTube to over 110k followers● Implemented effective SEO/SEM strategies that improved website traffic by 25%● Developed successful B2B marketing campaigns that increased lead generation.
  • Farouk Systems
    Digital Marketing Manager
    Farouk Systems Mar 2020 - Feb 2022
    Houston, Us
    Creatively and collaboratively edit quality content for broadcast and digital platforms. Used a combination of aesthetics, storytelling sensibilities, and industry leading technical knowledge to carry out a creative vision.● Produced over 100 commercials, documentaries, live events, and music videos with Comcast, Amazon, Target and Hulu with a combined budget of $1M annually.● Collaborated inter-departmentally with executives to create innovative strategies to improve video quality and increase social media engagement by 25%.● Oversaw all aspects of finance, production, post production and marketing through to consumer delivery● Assembled a production team including directors, actors, technical personnel and editors.● Managing and coordinating all aspects of content production including project timelines, budgets, and resources.● Utilizing data analytics tools like Google Analytics to track content performance and measure the effectiveness of content marketing efforts.● Conducting market research and competitive analysis to stay up-to-date on industry trends and best practices.
  • Pinkcilantro Agency
    Marketing Manager
    Pinkcilantro Agency Jan 2020 - Dec 2020
    Created insight-driven campaigns using collaborative communication with a diversified team. I would often step in as editor or writer in this fast-moving, data-driven digital marketing company. I led a team that excelled in crushing trends and creating ROI-rich campaigns for candidates in the political field.Clients include:​ ABC, CNN, Fox News, United States Congressmen ● Launched viral campaign, which generated an average of $100,000 in monthly sales for related product lines● Responsible for facilitating and researching technical solutions with 4K, Adobe Premiere Pro, After Effects and other graphic programs, Pro Tools, and VFX software systems● Understanding of audio monitoring, set design, as well as UX and visual design● Implement SEO strategies based on audience analytics● Manage Hubspot campaigns and automate lead nurturing, resulting in a 30% increase in lead conversion rates.● Utilize SQL to extract data and generate insights that informed campaign strategies, resulting in a 15% increase in customer engagement.
  • T-Mobile
    Business Analyst
    T-Mobile Feb 2017 - Jan 2020
    Bellevue, Wa, Us
    Analyzed large data sets using Excel and SQL to identify trends and insights. Additionally, I created data visualizations using Tableau to present key findings to stakeholders.● Developed and presented data visualizations using Tableau● Utilized Excel and SQL to analyze data sets, identifying trends and insights● Collaborated with stakeholders to ensure business goals were achieved through data-driven insights● Management of existing revenue, sales opportunities, and operational goals.● Analyze social media audience data with Google Analytics and develop strategies for increasing reach.● Managed all aspects of campaign design, including innovation, development, and implementation.● Used Agile workflow to cut process waste by 20%.
  • Flux Branding
    Marketing Analyst
    Flux Branding Mar 2016 - Feb 2017
    Los Angeles, California, Us
    I was responsible for generating sales leads through various digital marketing platforms. I also designed primary & affiliate websites for sales conversions, while being responsible for website analytics and development.● Setup, function, content and graphics of new public website● Built integrated social media, blog, SEO, SEM campaigns● Developed editorial calendar to improve rollout of more frequent and higher quality content to website and social media platforms● Calculated best practices to obtain the maximum return on investment through clicks, opens, and overall customer engagement● Monitored and reported on website analytics using Google Analytics● Utilized CRM tools to manage customer interactions and drive sales
  • Ventura Films
    Producer & Editor
    Ventura Films Feb 2013 - Mar 2016
    Coordinated and produced numerous music videos, commercials, & short films. I lead an award winning team in ​developing and producing completely original content within the context of the client’s brand.Clients include:​ Atlantic Records, Amazon Prime, & Our Life Music Festival ● Daily non-linear editing, color grading, and graphic design.● Identify any clearance, and copyright restrictions for acquired elements● Communicate concepts with composers, editors, graphics designers, and writerswhile supervising the execution ​of projects.● Book talent, approve budgets, and manage the calendar.
  • Quiana Group Inc
    Associate Producer & Writer
    Quiana Group Inc Jan 2012 - Jan 2013
    Producer, editor, and writer on an online show with a weekly average of 5,000 viewers.Daily tasks varied from picking up and returning rental equipment, to writing material, tovideo production.● Measure weekly traffic to all affiliated sites, blogs, and social media accounts● Writing scripts, approving copy, and publish editorial pieces to accompany videocontent.● Communicate with clients daily to ensure production deadlines are kept.

Jay Richardson Skills

Leadership Writing E Commerce Video Production Social Media Adobe After Effects Content Management Graphic Design Microsoft Powerpoint Digital Media Content Marketing Video Editing Video Post Production Web Analytics Communication Creative Ideation Digital Marketing Advertising Adobe Photoshop Content Creation Strategy Motion Graphics Video Branding Microsoft Office Microsoft Word Sales And Marketing Marketing Microsoft Excel Social Media Content Creation Event Management Entertainment Editing Marketing Campaigns Google Analytics Social Media Marketing Final Cut Pro Adobe Premiere Pro Management Art Direction Design Project Management Camera After Effects Google Ads Adobe Creative Suite Broadcasting Search Engine Optimization Media Production Growth Hacking Storytelling Branding And Identity

Jay Richardson Education Details

  • Texas A&M University
    Texas A&M University
    Data Science
  • Penn State University
    Penn State University
    Business Management
  • Los Angeles Valley College
    Los Angeles Valley College
    And Related Support Services
  • Los Angeles Valley College
    Los Angeles Valley College
    Political Science And Government

Frequently Asked Questions about Jay Richardson

What company does Jay Richardson work for?

Jay Richardson works for Platinumblack

What is Jay Richardson's role at the current company?

Jay Richardson's current role is Marketing Analytics Manager.

What is Jay Richardson's email address?

Jay Richardson's email address is jr****@****ouk.com

What schools did Jay Richardson attend?

Jay Richardson attended Texas A&m University, Penn State University, Los Angeles Valley College, Los Angeles Valley College.

What skills is Jay Richardson known for?

Jay Richardson has skills like Leadership, Writing, E Commerce, Video Production, Social Media, Adobe After Effects, Content Management, Graphic Design, Microsoft Powerpoint, Digital Media, Content Marketing, Video Editing.

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