As Head of Product for Thrive and Mobile Apps at Humanforce, I oversee two key functions that drive employee engagement and productivity across our Human Capital Management suite. 1. Thrive - Employee Financial Wellbeing: I lead the long-term strategic roadmap for Thrive, our financial wellbeing product. My focus is on ensuring Thrive remains aligned with market needs and tightly integrated with the broader Humanforce HCM ecosystem. By providing features like earned wage access, financial coaching, reward + recognition, and superannuation management, Thrive helps employees achieve greater financial security and resilience—while enhancing the employee value proposition for our clients. 2. Mobile Product Development: I also oversee the product strategy for mobile apps within our Workforce Management platform, which supports employee time and attendance for a diverse range of industries. We currently operate three mobile applications, all designed to simplify workforce management and improve operational efficiency.Our mobile products serve over 500,000 monthly active users, and my team is focused on delivering high-impact, user-centred solutions that meet the needs of employees and employers alike.

Strategy Lead - ArkadeIn early 2020 I moved from Product Manager of Omneo (an Arkade SAAS product) to Strategy lead for Arkade. My role still includes significant input into the Omneo product strategy and execution. The majority of my focus is now leading multiple agile delivery teams ranging from 1-8 people to deliver omni-channel customer experience upgrades for our clients. Responsible for:* Managing Client Roadmaps* Solution Design* Project outcome delivery. * Preparing scopes, quotes and managing budgets* Client relationships during delivery* Delivery and workflow system design During this role I am also Product Managing a number of reusable services and solutions in development within the Arkade teams.Including:* Headless ecommerce platform* In-store and point of sale (POS) interaction tools* Promotional engines* Preference and profile centres* Mobile applications

Omneo is a B2B SAAS, CX suite providing the tools to leverage, support and supplement your existing customer and transactional platforms. It creates an ecosystem that provides customers with an exceptional omni-channel experience that perfectly melds customers' online and offline shopping experiences. Omneo provides a unified customer view and the ability to action every opportunity in order to create customer engagement and relevant brand experiences.As the Omneo Product Manager, my role is to optimise the feature set and capability of the Omneo to bring the greatest value to clients and consumers.

Treasury Wine Estates operate some of the worlds most Iconic Wine brands, including Penfolds and Beringer. With over 40 wineries and brands across US, ANZ and Europe generating over $2 billion/year in revenue.My team was responsible for delivering and optimising and the technology/products that enable over $120 million per year in annual B2C ecommerce sales. As the digital product manager for commerce, my role specifically focused on ecommerce in all areas outside of the US, with a heavy focus on AU B2C. My work at TWE was a process of continuous improvement using agile methodologies to gather requirements, prioritise features, prototype and wireframe, coordinate development & testing and managing implementation.Process applications:- Standing up new commerce-enbabled websites and apps- Optimisting existing web stores and ecommerce platforms- Building tools and features that engage and delight consumers- Reviewing and analysing user flows, user experience- Analysing conversion and marketing funnels to build context and ensure maximum ROI via further enhancements.

At YourGrocer we help local independent shops sell their produce online. My role oversaw growth and digtial product development across our Melbourne city offering, including new features, experience design, and building growth on both sides of the marketplace . This included;- Growing and refining our customer experience including: product, offering, features etc- Researching product-market fit across suburbs- Customer acquisition experiment design and testing - Establishing and managing new business partnerships- Testing and Managing Marketing campaigns across PPC, SEM, EDMs, social media, PR and in-store

Currently working with Hagens Organics in a web marketing capacity. Helping to build ecommerce sales, social media following, and online content. - Website design & maintenance - Product design- Food photography and styling- Referral tracking and Google Analytics - EDM campaigns - Branding and market positioning - Running promotions.

In this role I managed the sales to a handful of the company's best regular clients and VIPs. My goal is to match people to the best wines most suited to their palates at the lowest price. I work mostly with Australian wines from all regions, also some NZ and European wines. The Vinomofo business model places a large emphasis on purchasing limited high-value product. Stock is turned over quickly which requires constant familiarisation with the product and moving quickly to maximise sales. My role also includes:- Writing weekly sales copy, and compiling KSPs and awards. - Profiling customers from our 280,000 - strong database for likelihood to purchase offers and identify sales trends. - Targeted sales campaigns based on habitual buying habits and purchasing data- Client acquisition and reactivation - CRM design beta testing- Liaising with purchasing, content and customer service

Adaptive Mindsets is a young start-up out of Stanford University, looking to move into the US education market. I worked on a team developing the Adaptive Mindsets business model. This included: market research, financial analysis, product development and sales strategy.

Cold weather vehicle-technology start-up. Finalist and prize winner in the University of Canterbury business plan competition (Entre)