Brett Richardson Email & Phone Number

Ottawa, Ontario, Canada

In my capacity as the Team Lead for Digital Performance at CMHC, I was instrumental in steering the direction of our digital strategies, ensuring they aligned with our organizational goals and resonated with our target audiences. My responsibilities and achievements included:Digital Strategy Oversight: Spearheaded the development and execution of robust digital strategies, with a keen focus on traffic growth, user experience best practices, and compelling digital marketing content.Team Leadership: Led a dynamic team of Subject Matter Experts (SMEs), fostering a culture of high performance, continuous coaching, and adherence to industry best practices.Unified Content Strategy: Championed the development and implementation of a unified content strategy across CMHC's digital platforms, ensuring content consistency, relevance, and engagement.UX Practices: Supervised and refined digital user experience practices, instituting processes that fostered innovation and continuous improvement.Performance Metrics: Established and monitored key performance metrics for content and user engagement, leveraging insights to drive continuous enhancements and achieve our digital objectives.Collaborative Efforts: Collaborated closely with marketing teams to optimize our paid digital marketing efforts, ensuring maximum reach and engagement.Through my leadership, I ensured CMHC's digital initiatives were both innovative and effective, meeting the needs of our audience and aligning with our broader organizational objectives.

Ottawa, Canada Area

In my role as the sole Content Strategist at CMHC, I had the unique opportunity to shape and direct numerous projects that significantly impacted Canadians. My responsibilities and achievements encompassed:Content Modernization: Leveraged my 12 years of experience to modernize the marketing and communications department, bringing about advancements in processes, technology, and resource allocation.Email Marketing: Introduced outbound engagement tactics for the email marketing channel, revitalizing our approach to content and spearheading subscription growth campaigns. This initiative led to a more targeted and effective communication strategy with our audiences.Automation: Successfully introduced automation email tactics, resulting in a clearer understanding of our sales funnels and a marked improvement in the quality of applicants.Information Architecture: Guided the redesign and testing of the Information Architecture for the upcoming website release, focusing on improving findability based on a product-centric methodology.Achievement Highlights: My efforts in lead capture and nurturing tactics led to a significant increase in email subscribers over a short period. Additionally, I played a key role in improving the overall average search ranking position for the entire website.Throughout my tenure as Content Strategist, I was dedicated to ensuring CMHC's digital content was both impactful and relevant, meeting the needs of our diverse audience and aligning with our organizational objectives.

Ottawa, Ontario, Canada

At CMHC, in my role as Senior Officer of Content Optimization, I was at the forefront of driving digital excellence and ensuring content was optimized for maximum impact. My responsibilities and achievements included:Content Strategy: Advised internal clients on tactics to maximize the performance of their content, ensuring that only the most impactful and relevant content was presented to our audiences.Analytics & Measurement: Developed comprehensive analytics and measurement strategies for new website initiatives, ensuring we had a clear understanding of user behavior and could make data-driven decisions.Website Redevelopment: Played a pivotal role in the website redevelopment project, identifying opportunities and risks, and ensuring the new site was optimized for search engines and user experience.Campaign Development: Created and executed a launch campaign for the new website, engaging internal employees and effectively communicating the advancements of the website to stakeholders.SEO Strategy: Introduced an SEO strategy that quickly reestablished website rankings after the launch of the new site, ensuring our content remained easily accessible to our target audiences.Content Audit: Led a rigorous content audit, collaborating with multiple business lines to make decisions around their content. This initiative resulted in a significant reduction of content, ensuring only the most relevant and impactful content was presented.My role was characterized by a blend of strategic oversight, hands-on execution, and a commitment to ensuring CMHC's digital content was optimized for both search engines and our target audiences.

Ottawa, Ontario, Canada

Through my freelance work, I channel my passion for digital marketing into a freelancing venture that allows me to work on diverse projects and continuously refine my skills. Beyond the monetary benefits, my freelance work serves as a platform for me to experiment with new tactics, ensuring I stay at the forefront of industry trends. Some key aspects of my role include:Digital Consultation: Providing expert advice to clients on managing their digital presence across various platforms, ensuring they effectively reach and engage their target audiences.Web Design & Development: Crafting websites for small to medium-sized businesses, ensuring each site is tailored to the client's unique needs and objectives.Continuous Learning: Leveraging the controlled environment to understand the risks and rewards of certain digital implementations, ensuring I offer clients the most up-to-date and effective solutions.I've had the privilege of working with a diverse range of clients, each project offering its own set of challenges and learnings, further enriching my expertise in the digital domain.

During my time at Atomic Motion, I embraced a multifaceted role that allowed me to delve deep into the realms of digital strategy and online marketing. As a Senior Digital Strategist, I was entrusted with the responsibility of:Strategic Development: Crafting comprehensive online marketing plans, writing technical proposals, and ensuring that the marketing needs of our diverse clientele were met at every stage of the development process.Client Engagement: Successfully managing and executing online marketing initiatives for a wide range of clients, from home builders to national brands. My efforts were instrumental in ensuring that brands effectively communicated with their target audiences, driving engagement and conversions.Team Leadership: While leading the team, I also maintained the accounts and tasks from my previous role as Web Marketing Coordinator, ensuring seamless project execution and client satisfaction.Achievements: My tenure saw significant milestones, including the revamp of a major home builder's brand and website, which led to a substantial increase in organic traffic. I also introduced outbound engagement tactics to several clients, resulting in improved open and conversion rates over previous campaigns.My role at Atomic Motion was more than just a job; it was an opportunity to shape the digital narratives of various brands, ensuring they resonated with their audiences and achieved their desired outcomes.

Ottawa, Ontario, Canada

In a fast-paced and dynamic environment at Atomic Motion, I thrived as the Web Marketing Manager, playing a pivotal role in shaping and executing digital marketing initiatives. My responsibilities encompassed:Client Advisory: Regularly advised clients on their digital marketing strategies, ensuring their online presence was optimized for maximum engagement and reach.SEO & Analytics: Managed ongoing SEO efforts and provided comprehensive analytics reports to clients. My analytical insights helped improve traffic and user experience for over 150 websites, leveraging tools like Google Analytics.Strategic Execution: Led the implementation of online strategic planning, guiding meetings to articulate our clients' objectives clearly and ensuring their goals were met through our digital strategies.Achievements: Under my leadership, Atomic Motion not only expanded its client list but also enhanced the quality of the clients served. My efforts were instrumental in transitioning the company's focus from local small businesses to large national brands and mid-sized enterprises, resulting in a significant increase in annual sales.My tenure as Web Marketing Manager was marked by a blend of strategic thinking, hands-on execution, and a relentless pursuit of excellence, ensuring our clients' digital narratives were both compelling and effective.

Advanced Diploma In Advertising, Advertising And Marketing

During my academic journey at Algonquin College, I pursued an Advanced Diploma in Advertising, immersing myself in the intricacies.

Education record