Lisa Richardson

Lisa Richardson Email and Phone Number

Vice President, Strategic Solutions and Commerce @ Rightpoint
Ann Arbor, MI, US
Lisa Richardson's Location
Ann Arbor, Michigan, United States, United States
Lisa Richardson's Contact Details
About Lisa Richardson

I’m a forward-thinking marketing strategist and client partner with 20+ years of experience shaping brand evolution for Fortune 100 clients across retail, CPG, healthcare, and technology. A recognized thought leader, I specialize in blending high-level creativity with data-driven insights, harnessing emerging trends and technologies to create tailored campaigns that fuel both consumer engagement and business growth.Throughout my career, I’ve partnered with iconic brands like Coca-Cola, Kraft, Gillette Venus, Purina, DiGiorno, Victoria’s Secret, and Kohl’s, consistently delivering innovation-powered strategies that drive measurable success. I’m known for building trusted client relationships, empowering cross-functional teams, and spearheading initiatives that lead to lasting impact.My areas of expertise span: Digital Transformation | Innovation & Trends | Client Relationships | Account Management | Marketing Strategy | Business Development | Marketing Optimization | Brand Growth | Budget Management | Strategic Direction | CX Strategy | Data Insights & Analytics | CPG & Retail | Executive Consulting | Team Leadership | Organizational Culture | Change Management | Employee Experience

Lisa Richardson's Current Company Details
Rightpoint

Rightpoint

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Vice President, Strategic Solutions and Commerce
Ann Arbor, MI, US
Website:
rightpoint.com
Employees:
519
Lisa Richardson Work Experience Details
  • Rightpoint
    Vice President, Strategic Solutions And Commerce
    Rightpoint
    Ann Arbor, Mi, Us
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  • Rightpoint
    Vice President, Strategic Growth And Commerce
    Rightpoint Apr 2024 - Present
    Chicago, Il, Us
    Spearhead high-impact digital transformation initiatives at the intersection of customer experiences (CX), employee experiences (EX), and data-driven business solutions for Rightpoint & Genpact clients. • Act as a strategic advisor to C-suites, leading global parent company and clients through human-centered transformation initiatives that drive meaningful behavior changes and brand growth • Author thought leadership articles on emerging trends, technologies, and market opportunities within the CPG/Retail industry • Cultivate and nurture exceptional relationships with global clients, including Coca-Cola HBC, The Kraft Heinz Company, and McDonald’s• Develop custom digital offerings and go-to-market plans that integrate emerging trends such as Gen AI into service offerings and commerce solutions
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  • Rightpoint
    Senior Director, Strategic Growth
    Rightpoint Aug 2021 - Mar 2024
    Chicago, Il, Us
    Earned promotion from Senior Director to VP of Strategic Growth due to proven leadership in integrating Rightpoint’s organization and clients with its parent company, Genpact.
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  • Regroup
    Senior Vice President, Strategy & Growth
    Regroup Jun 2018 - Aug 2021
    Ann Arbor, Michigan, Us
    Recruited by the Michigan-based marketing and advertising firm to reimagine its branding, consumer offerings, and go-to-market strategy. • Defined and rolled out agency rebrand and new positioning with focused offerings around digital transformation, consumer insights, CX, and integrated marketing • Oversaw partnerships, agency marketing, and thought leadership, in addition to leading strategic planning and consulting with clients across multiple industries • Scaled agency’s offerings and developed new products with standardized pricing across emerging platforms and new media• C-suite advisor to client and strategic mentor to account teams and direct reports • Pitched and won the state of Michigan’s COVID-19 advertising PSA program sponsored by DTE, leading collaboration with agencies, media, and public officials to create timely messaging and campaigns
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  • Perficient Digital
    Managing Director, Strategy, Research & Innovation
    Perficient Digital Sep 2015 - Jun 2018
    St Louis, Mo 63141, Mo, Us
    Joined the digital consultancy two months prior to its acquisition by Perficient.• Championed strategy, research & innovation efforts by leading design thinking workshops and technology-focused innovation labs for high-profile clients• Partnered with technology business units to pioneer new products, win contracts, and integrate agency offerings / end-to-end services rolled out nationally• Managed a multidisciplinary team across Brand, CX, Content Strategy & Research• Developed and standardized CX strategy offers, including consumer research, journey mapping, content strategy and transformation planning• Effectively led the 60-person agency through multiple acquisitions, in addition to launching a new digital agency within the larger corporation.
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  • Abbott Nutrition
    Senior Manager, Integrated Marketing
    Abbott Nutrition Aug 2014 - Aug 2015
    Abbott Park, Illinois, Us
    Recruited to co-lead an internal creative agency within Abbott Nutrition. • Led and managed 20-person multidisciplinary team servicing Abbott Nutrition's suite of brands, including Pedialyte, Ensure, Glucerna, Similac, and Pediasure• Helmed forward-thinking integrated marketing plans and campaigns to evolve the brand’s product offerings and consumer engagement • Leader on the agency BAL operating model and processes for internal and external partners, creating consistency and standardization• Oversaw Abbott Nutrition’s largest CRM program, and optimized CRM, digital, social, and print programs in partnership with internal teams
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  • Resource/Ammirati
    Director Of Strategy
    Resource/Ammirati Aug 2012 - Jul 2014
    Columbus, Oh, Us
    Recruited back to help diversify the agency’s CPG portfolio, prior to its acquisition by IBM IX, the world’s largest digital agency network. • Directed integrated strategy for the agency’s large-scale CPG portfolio servicing high-profile clients, including P&G and Nestlé-owned brands (Purina, Cat Chow, Fancy Feast, Lean Cuisine, DiGiorno, California Pizza Kitchen)• Served as Co-leader of the agency’s Strategy department across five offices, recruiting top talent, mentoring cross-discipline strategists, and ensuring highest standards of excellence• Established agency’s thought leadership in branding and social media, and served on internal task force to create socially fueled, proprietary insight methodologies• Liaised with internal R&D Lab to integrate emerging technologies and digital innovations into clients’ core brand offerings and ecommerce experiences
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  • Resource/Ammirati
    Associate Strategy Director
    Resource/Ammirati Sep 2011 - Jul 2012
    Columbus, Oh, Us
    Managed strategy and thought leadership for a portfolio of CPG clients, while leading multi-disciplinary team of strategists (Account Planners, Media, Analytics, Social, Mobile and Commerce).
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  • Critical Mass
    Director, Marketing & Media
    Critical Mass May 2011 - Sep 2011
    Calgary, Alberta, Ca
    Recruited to scale digital marketing efforts, including its new mobile marketing programs, at the full-service creative agency. • Pioneered the agency’s digital marketing efforts, serving as the department leader for media marketing across the Critical Mass network and international offices • Guided team of 8 digital marketing and media experts in retail media operations, mobile marketing, and SEO for high-profile clients• Managed Best Buy’s internal ad operations program, acting as the key media partner for major brands like Samsung and optimizing on-site advertising campaigns• Shaped experience planning processes in collaboration with Account Planning, User Experience, and Social Media teams, enhancing cross-functional integration
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  • Resource Interactive
    Associate Strategy Director, Social & Digital
    Resource Interactive Aug 2010 - May 2011
    Columbus, Oh, Us
    Promoted due to proven leadership in innovating new digital media business offerings for the agency prior to its acquisition by IBM IX. • Built, trained, and led the agency’s first-ever Social and Digital marketing team, honing standard operating procedures and client product offerings• Nurtured lasting client relationships and drove business development with CPG / Retail clients such Gillette-Venus, Victoria Secret, The Limited, Sherwin-Williams, Kohl’s, Shaw, and Gain• Co-chaired two agency thought leadership committees, “Redefining Insights” and “Real-Time Data”
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  • Resource Interactive
    Senior Strategist, Insights & Planning
    Resource Interactive Sep 2007 - Aug 2010
    Columbus, Oh, Us
    Shaped strategic integrated marketing strategy and media planning across key CPG and Retail accounts in addition to new business pursuits.
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  • Sbc Advertising
    Digital Media Supervisor
    Sbc Advertising Oct 2005 - Aug 2007
    Columbus, Oh, Us
    Recruited to build and launch the advertising agency’s first digital media division. • Managed all digital media planning and buying for national clients, and pitched and won the first cross-channel digital marketing program for the agency
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  • Starcom Worldwide
    Media Associate, Strategy & Investment
    Starcom Worldwide Aug 2004 - Aug 2005
    Chicago, Il, Us
    Oversaw strategic planning and media buying for global technology clients.
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  • John & Low And Company Inc.
    Broadcast Associate, Media Planner/Buyer, Account Executive
    John & Low And Company Inc. Sep 2001 - Aug 2004
    Served in various roles supporting John and Low’s national discount grocery client, ALDI Foods.

Lisa Richardson Skills

Digital Media Digital Strategy Digital Marketing Advertising Interactive Marketing Integrated Marketing Strategy Sem Social Media Marketing Marketing Social Media Online Advertising Interactive Advertising Media Planning Brand Development User Experience Email Marketing Content Strategy Creative Direction E Commerce Facebook Customer Insight Ppc Mobile Marketing Web Analytics Interaction Design Comscore

Lisa Richardson Education Details

  • The University Of Kansas
    The University Of Kansas
    Film Studies
  • The Ohio State University Fisher College Of Business
    The Ohio State University Fisher College Of Business
    Marketing Masters Course

Frequently Asked Questions about Lisa Richardson

What company does Lisa Richardson work for?

Lisa Richardson works for Rightpoint

What is Lisa Richardson's role at the current company?

Lisa Richardson's current role is Vice President, Strategic Solutions and Commerce.

What is Lisa Richardson's email address?

Lisa Richardson's email address is li****@****ent.com

What is Lisa Richardson's direct phone number?

Lisa Richardson's direct phone number is (866) 426*****

What schools did Lisa Richardson attend?

Lisa Richardson attended The University Of Kansas, The Ohio State University Fisher College Of Business.

What skills is Lisa Richardson known for?

Lisa Richardson has skills like Digital Media, Digital Strategy, Digital Marketing, Advertising, Interactive Marketing, Integrated Marketing, Strategy, Sem, Social Media Marketing, Marketing, Social Media, Online Advertising.

Who are Lisa Richardson's colleagues?

Lisa Richardson's colleagues are Gautam Budidha, Loretta Lee, Sean Sartell, Darci Fieuw, Kayla E. Picciano, Deepthi L., Ashok Mittal.

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