Lisa Richardson Email & Phone Number

Ann Arbor, Mi, Us

Chicago, Il, Us

Spearhead high-impact digital transformation initiatives at the intersection of customer experiences (CX), employee experiences (EX), and data-driven business solutions for Rightpoint & Genpact clients. • Act as a strategic advisor to C-suites, leading global parent company and clients through human-centered transformation initiatives that drive meaningful behavior changes and brand growth • Author thought leadership articles on emerging trends, technologies, and market opportunities within the CPG/Retail industry • Cultivate and nurture exceptional relationships with global clients, including Coca-Cola HBC, The Kraft Heinz Company, and McDonald’s• Develop custom digital offerings and go-to-market plans that integrate emerging trends such as Gen AI into service offerings and commerce solutions

Chicago, Il, Us

Earned promotion from Senior Director to VP of Strategic Growth due to proven leadership in integrating Rightpoint’s organization and clients with its parent company, Genpact.

Ann Arbor, Michigan, Us

Recruited by the Michigan-based marketing and advertising firm to reimagine its branding, consumer offerings, and go-to-market strategy. • Defined and rolled out agency rebrand and new positioning with focused offerings around digital transformation, consumer insights, CX, and integrated marketing • Oversaw partnerships, agency marketing, and thought leadership, in addition to leading strategic planning and consulting with clients across multiple industries • Scaled agency’s offerings and developed new products with standardized pricing across emerging platforms and new media• C-suite advisor to client and strategic mentor to account teams and direct reports • Pitched and won the state of Michigan’s COVID-19 advertising PSA program sponsored by DTE, leading collaboration with agencies, media, and public officials to create timely messaging and campaigns

St Louis, Mo 63141, Mo, Us

Joined the digital consultancy two months prior to its acquisition by Perficient.• Championed strategy, research & innovation efforts by leading design thinking workshops and technology-focused innovation labs for high-profile clients• Partnered with technology business units to pioneer new products, win contracts, and integrate agency offerings / end-to-end services rolled out nationally• Managed a multidisciplinary team across Brand, CX, Content Strategy & Research• Developed and standardized CX strategy offers, including consumer research, journey mapping, content strategy and transformation planning• Effectively led the 60-person agency through multiple acquisitions, in addition to launching a new digital agency within the larger corporation.

Abbott Park, Illinois, Us

Recruited to co-lead an internal creative agency within Abbott Nutrition. • Led and managed 20-person multidisciplinary team servicing Abbott Nutrition's suite of brands, including Pedialyte, Ensure, Glucerna, Similac, and Pediasure• Helmed forward-thinking integrated marketing plans and campaigns to evolve the brand’s product offerings and consumer engagement • Leader on the agency BAL operating model and processes for internal and external partners, creating consistency and standardization• Oversaw Abbott Nutrition’s largest CRM program, and optimized CRM, digital, social, and print programs in partnership with internal teams

Columbus, Oh, Us

Recruited back to help diversify the agency’s CPG portfolio, prior to its acquisition by IBM IX, the world’s largest digital agency network. • Directed integrated strategy for the agency’s large-scale CPG portfolio servicing high-profile clients, including P&G and Nestlé-owned brands (Purina, Cat Chow, Fancy Feast, Lean Cuisine, DiGiorno, California Pizza Kitchen)• Served as Co-leader of the agency’s Strategy department across five offices, recruiting top talent, mentoring cross-discipline strategists, and ensuring highest standards of excellence• Established agency’s thought leadership in branding and social media, and served on internal task force to create socially fueled, proprietary insight methodologies• Liaised with internal R&D Lab to integrate emerging technologies and digital innovations into clients’ core brand offerings and ecommerce experiences

Columbus, Oh, Us

Managed strategy and thought leadership for a portfolio of CPG clients, while leading multi-disciplinary team of strategists (Account Planners, Media, Analytics, Social, Mobile and Commerce).

Calgary, Alberta, Ca

Recruited to scale digital marketing efforts, including its new mobile marketing programs, at the full-service creative agency. • Pioneered the agency’s digital marketing efforts, serving as the department leader for media marketing across the Critical Mass network and international offices • Guided team of 8 digital marketing and media experts in retail media operations, mobile marketing, and SEO for high-profile clients• Managed Best Buy’s internal ad operations program, acting as the key media partner for major brands like Samsung and optimizing on-site advertising campaigns• Shaped experience planning processes in collaboration with Account Planning, User Experience, and Social Media teams, enhancing cross-functional integration

Columbus, Oh, Us

Promoted due to proven leadership in innovating new digital media business offerings for the agency prior to its acquisition by IBM IX. • Built, trained, and led the agency’s first-ever Social and Digital marketing team, honing standard operating procedures and client product offerings• Nurtured lasting client relationships and drove business development with CPG / Retail clients such Gillette-Venus, Victoria Secret, The Limited, Sherwin-Williams, Kohl’s, Shaw, and Gain• Co-chaired two agency thought leadership committees, “Redefining Insights” and “Real-Time Data”

Columbus, Oh, Us

Shaped strategic integrated marketing strategy and media planning across key CPG and Retail accounts in addition to new business pursuits.

Columbus, Oh, Us

Recruited to build and launch the advertising agency’s first digital media division. • Managed all digital media planning and buying for national clients, and pitched and won the first cross-channel digital marketing program for the agency

Chicago, Il, Us

Oversaw strategic planning and media buying for global technology clients.

Served in various roles supporting John and Low’s national discount grocery client, ALDI Foods.

Bachelor Of Arts - Ba, Liberal Arts, Film Studies

Marketing Masters Course