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Richard Spangenberg, CEO and Executive Director of Digital Directorship, is a senior c-suite level executive, innovative strategic marketing leader, and digital/big data/AI specialist familiar with digital transformation, cybersecurity, startups, and social media integration to existing programs.Available for Corporate Board and Advisory Positions, Speaking Engagements and Strategic Consulting in the US▪ Unique combination of highly innovative, out-of- the box thinking as well as strong strategic and financial planning and oversight for a major corporation in United States, Canada and South America.▪ Works collaboratively with internal and external stakeholders to achieve bottom-line results in highly competitive markets, such as Travel, CPG, Credit Card, and Consumer Banking industries.▪ Subject matter expert in the area(s) of big data, artificial intelligence in marketing and digital channels, cybersecurity, content marketing, cybersecurity, and integrated social media marketing in consumer oriented environments.▪ Highly cross-functional communicator, trusted advisor, and experienced consensus builder at the c-suite and top executive level focusing on business development, product life cycle, and product development.▪ Served on high level committees assessing strategy, risk, financial reporting and management performance. Provided high impact critical thinking, mentoring and collaboration with various departments.
Digital Directorship
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Ceo And Executive DirectorDigital DirectorshipWestport, Ct, Us
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Ceo & Executive DirectorDigital Directorship Feb 2017 - PresentWestport, Ct▪ Successful development of a national online-resource that sets the tone for an organization’s digital future and culture. Targeted to board members, high-level management, directors and investors in technology.▪ The site maintains a blog and news items that raise technology related issues that affect board members and senior management across many industries and corporations. Currently, there are over 7,500 subscribers in top management, board member and key technology leadership areas.▪ The sites focus is on the business implications of digital transformation and emerging technologies that can be applied in innovative ways to assist an organization to successively generate growth and revenue while reducing risk & cost.▪ The site has established myself as a subject matter expert across US board rooms on digital transformation, cybersecurity, big data, and artificial intelligence in financial technology, health technology, and other industries.
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Board MemberCurrent Board Of Director Positions Jan 2014 - PresentUnited StatesRichard currently serves on the Board of Directors for:▪ TrustWrx, a breakthrough next-level cybersecurity firm that delivers end-to-end IoT security, privacy and anonymity – along with strong endpoint protection – against all known and future threats to the privacy and security of fixed and mobile IoT operations. Role: Board Advisor, Business Issues, Strategic Planning, Innovation, Strategy & Finance, Investments and fundraising. Develop partnerships and provide assistance in product strategy and product development.▪ Verne Mendel Medical Corp., a developmental stage pharmaceutical company located in La Jolla, CA. Verne Mendel Medical Corp has been issued a Patent for its treatment of Parkinson's and Alzheimer's Diseases. Role: Board Member: Bringing AI to assist in drug discovery and assisting with fundraising.▪ Broken Promises Foundation , a non-profit helping single parent families and their children. Role: Chairman of the Board, Acting Executive Director.
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Chairman Of The Board And Acting DirectorBroken Promises Foundation Apr 2015 - PresentUnited States▪ Founded and established non-profit foundation to assist struggling single parent families across the county.▪ Created several Advisory Groups; CT-based Clinical Psychologists; Directors of Early Learning Centers in CT, and a Board of Trustees.▪ Wrote business plan and by-laws and successfully obtained (501)(c)(3) status from IRS within 12 months, 6 months ahead of normal 18 month waiting period.▪ Developed and implemented a highly successful program benefitting children “Help is on the Way!” provided pre-K education for at-risk children, and developed “Believe in Yourself”, a tutoring support system for K-12 and college students whose implementation is pending financing.▪ Utilized multi-channel SEO, email, video, direct mail and social media marketing tools to create local awareness.
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President And Executive DirectorBoater’S Life 2003 - 2013Ct, Usa▪ Created first ever, interactive customer-driven website for the industry and distributed newsletters to 275,000+ boaters based on interest and geography▪ Oversaw and maintained CRM system that flagged readers by intent to buy, boating interest, boat type and geographic segments▪ Delivered a high return rate and improved readership levels an average of +20% by employing interactive marketing techniques and highly effective content management processes based on visitor interests▪ Developed and ran revenue-generating, direct online marketing promotions using HD video for boat manufacturers Beneteau Yachts, Tiara Yachts, DONZI, and others
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President & FounderAdvanced Database Marketing 1995 - 2002Stamford, Ct Usa▪ Led a team of 18 developers in the design and built a Big Data targeting database utilized consumer behavior data of over 27 million cardholders from leading bank card issuers based on Behavior Data, RFM, Modeling, Demographic, and Psychographic data silos▪ The design facilitated a 90% reduction in data storage costs and time required to access targeting data by delivering predictable, and stronger program response rates than any previously obtained by the 12 card issuing banks and 15 participating retail merchants▪ Used Artificial Intelligence (AI - Cascading Neural Networks) in targeting, trend detection and behavioral change. Protected customer privacy while improving targeting efficiency and accuracy based on RFM data, behavioral data, psychographics, demographics and geographic parameters. ▪ Designed and executed Card Activation/Reactivation programs for Chase/Manhattan and Sears; Designed Frequent Shopper Programs for Sears Roebuck Corporate and Zellers (Hudson Bay Co.) in Canada▪ Managed a staff of 45 in IT, Creative, Sales and Finance/Accounting and made great strides in new product marketing, resulting in industry breakthrough technology and programs▪ Designed internet development and counter-terrorist security systems for use across the Middle East, with emphasis on high security across sites, email, and all communications platforms. Emphasis was on counter terrorist deterrence and security desk notification of such activity.
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Senior Vice President, Marketing - Us, Canada, & Latin AmericaHertz Rent-A-Car 1988 - 1994New York, Ny Usa▪ Provided a full company financial review and developed a strategic business plan for future growth and cost reduction presented to RCA (parent company)▪ Managed staff of 96 and a budget of $100M+ in marketing and advertising with full P&L responsibility reporting directly to the Chairman of the Board on a c-suite level.▪ Led a team that developed a data-driven frequent renter program, supporting corporate wide marketing that included tracking systems, reward systems, direct mail/statement system and program evaluation▪ Spoke at Direct Marketing Association (DMA) on advanced marketing and targeting trends and methodologies ▪ Created significant inroads on competitive market share and secured company position as number #1 in top ten markets while improving operational profits an average of 28% in key markets▪ Designed and developed a state-of-the-art database marketing system maintained by Epsilon Data Management that analyzed and targeted customers, drove loyalty and retention, and increased sales revenues▪ Reduced costs by designing system infrastructures and operational efficiencies within locations to better utilize fixed assets and increase facility and car utilization▪ Built a program to deliver capitulation of competitor’s aggressive marketing tactics and successfully met goals within a six-month period▪ Delivered market increases in operational efficiency completely offset cost of all incremental marketing and promotion
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Prior Background:Avon Products, Ted Bates, Ssc&B, And Hicks & Greist Advertising 1982 - 1988Regularly promoted through various levels account work to Senior Group Director. Clients included Warner Lambert (Certs Mints, Dentine), Lever Brothers (Concentrated all, Liquid all), National Bank of North America and Almay Cosmetics.
Richard Spangenberg Skills
Richard Spangenberg Education Details
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Computer Science Studies -
Business Administration -
Baruch College, Zicklin School Of BusinessMasters In Business Administration (Mba) -
Film And Photography -
Film And Photography -
Marketing & Business Administration -
Graphic Arts & Photography -
Hellertown High School -
Baruch College, Zicklin School Of BusinessBusiness, Management, Marketing, And Related Support Services
Frequently Asked Questions about Richard Spangenberg
What company does Richard Spangenberg work for?
Richard Spangenberg works for Digital Directorship
What is Richard Spangenberg's role at the current company?
Richard Spangenberg's current role is CEO and Executive Director.
What is Richard Spangenberg's email address?
Richard Spangenberg's email address is rl****@****ent.com
What is Richard Spangenberg's direct phone number?
Richard Spangenberg's direct phone number is +120325*****
What schools did Richard Spangenberg attend?
Richard Spangenberg attended New York University, Lehigh University College Of Business, Baruch College, Zicklin School Of Business, Rhode Island School Of Design, Rochester Institute Of Technology, The Graduate Center, City University Of New York, University Of Pennsylvania, Hellertown High School, Baruch College, Zicklin School Of Business.
What skills is Richard Spangenberg known for?
Richard Spangenberg has skills like Video Production, Broadcast, New Media, Entertainment, Digital Media, Video, Management, Strategy Development, Content Development, Business Management, Database Marketing, Artificial Intelligence.
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