Richard Petersen

Richard Petersen Email and Phone Number

Software Technology Marketing
Richard Petersen's Location
Santa Clara, California, United States, United States
Richard Petersen's Contact Details
About Richard Petersen

For more than twenty years I've helped technology companies develop new ideas into successful businesses. I'm experienced in pioneering new solution categories, building company momentum and market traction, and fostering growth of customer, developer and partner ecosystems.Specialties: Startup management, team-building, strategic planning, fundraising, marketing operations, technical and business communications.

Richard Petersen's Current Company Details

Software Technology Marketing
Richard Petersen Work Experience Details
  • Jetstream Software, Inc
    Vice President, Marketing
    Jetstream Software, Inc Oct 2016 - Sep 2023
    San Jose, California, Us
    Incorporated in 2016, JetStream Software began full-scale operations in mid-2017. The company's focus is to develop and support software that enables Disaster Recovery capabilities on Cloud platforms such as Microsoft Azure (SaaS DR, aka DRaaS).I led all marketing activities, including marketing communications, branding, content development and strategy, press and analyst relations, competitive positioning, solutions marketing, events and lead generation, etc. I managed enterprise customer and partner requirements, including marketing collaboration, GDPR compliance and technical communications. I participated in raising the company's seed investment and Series A venture round.As a co-founding startup executive, I also managed a number of general business operations related to legal, finance and HR.
    View
  • Sandisk - A Western Digital Brand
    Director, Marketing Management
    Sandisk - A Western Digital Brand Feb 2012 - Oct 2016
    Milpitas, Ca, Us
    In February 2012, SanDisk acquired FlashSoft, and in May 2016 Western Digital acquired SanDisk. At SanDisk, I continued my work leading the marketing effort for the company's enterprise software products, including FlashSoft products for Windows Server, Linux and VMware vSphere. In 2016-2017, our software team spun out from Western Digital to launch JetStream Software.In my role as a director, I recruited and led a team of marketing professionals, including product managers, marketing managers, and communications specialists. I also coordinated the efforts of the enterprise software marketing team with the larger corporate marketing team, including marketing communications, press and analyst relations, events, marketing, legal, procurement, etc. In my role as an individual contributor, I presented at various industry events, briefed analysts and technology journalists, and authored numerous marketing materials, case studies and white papers. I launched and administered the company's enterprise technology blog, and I posted (and ghost-wrote and edited) a great number of articles. I also managed the day-to-day logistics of SanDisk's OEM relationship with Dell for the SanDisk DAS Cache software, which was sold as an option for Dell PowerEdge servers.
    View
  • Flashsoft
    Vice President, Marketing
    Flashsoft Feb 2011 - Feb 2012
    Us
    FlashSoft was a Silicon Valley technology startup providing software to enable solid-state devices (SSDs) for server-side storage caching, improving application performance and storage efficiency without disruptive changes to existing applications, server operating systems or storage infrastructure. I led the company's marketing operation, including all marketing communications, press and analyst relations, competitive analysis and positioning, and lead generation. FlashSoft was acquired by SanDisk in February 2012.
    View
  • Sk Telecom Americas
    Director, Technology Analysis
    Sk Telecom Americas Mar 2008 - Apr 2010
    Sunnyvale, Ca, Us
    I researched and developed business opportunities related to enterprise 2.0 and collaboration, cloud computing and mobile infrastructure, mobile social networking, mobile video, mobile application stores and fulfillment, mobile OS and device platforms, location technologies and services, sensors and controls, personalization and recommendation systems, and mobile music and lifestyle applications
    View
  • Iona Technologies
    Director, Open Source Marketing
    Iona Technologies Apr 2007 - Mar 2008
    Us
    IONA acquired LogicBlaze in 2007, and I continued in my role, leading the marketing of products and services related to the company's open source SOA offerings. I developed and maintained our team's collaboration infrastructure, user community site and services.
    View
  • Logicblaze, Inc
    Vice President, Marketing
    Logicblaze, Inc Jun 2005 - Apr 2007
    LogicBlaze provided development, services and support for open source business integration solutions including the ActiveMQ messaging platform, ServiceMix Enterprise Service Bus and Apache Camel integration framework. I led the company's marketing strategy and operations. LogicBlaze was acquired by IONA Technologies in April 2007.
  • Infravio, Inc
    Vice President, Product Marketing
    Infravio, Inc Oct 2001 - Aug 2003
    Us
    Infravio was a software startup that developed a leading management platform for Web Services and Service Oriented Architecture (SOA). Our customers included enterprises in healthcare, financial services, consumer products, and industrial/manufacturing industries. I led the company's product marketing effort from the first product launch onward. As SOA and Web Services were relatively new and unfamiliar technologies at the time, much of my focus was to educate line-of-business decision makers about the value of these technical capabilities to their day-to-day operations. Infravio was acquired by WebMethods, which was subsequently acquired by Software AG.
    View
  • Interwoven, Inc.
    Manager / Vice President, Marketing
    Interwoven, Inc. Mar 1997 - Aug 1999
    San Jose, California, Us
    I joined Interwoven as one of the company's first twenty employees. I managed press and analyst relations, field marketing, and competitive positioning. We told stories of Web development teams growing 10x to 100x thanks to our software platform.Our small team brought one of the most innovative systems for Web Content Management to market, featuring groundbreaking collaboration capabilities. We developed new marketing capabilities, such as webinars before webinar services (Webex) existed. I led product demonstrations for Fortune 500 customers and traveled frequently with sales teams to in-person customer demonstrations. The company's initial product launch was in 1997, and the company's IPO took place in 1999.
    View
  • Insignia Solutions
    Product Manager, Asia-Pacific & Latin America
    Insignia Solutions Mar 1995 - Aug 1997
    Us
    Insignia Solutions developed SoftWindows, an x86 emulator that enabled Windows applications to run on Mac and UNIX platforms. I was product manager for the company's software products localized for Japan, Korea, and Latin America. I developed MRDs and PRDs for product localizations. In support of the company's international sales efforts, I traveled extensively to work with local distributors and resellers in Japan, Korea, Pacific Rim countries, Australia and Latin America.
    View
  • Interbrand Japan
    Team Leader, Lingusitics & Creative
    Interbrand Japan 1990 - 1993
    港区, 東京都, Jp
    In the Tokyo office of the world's leading brand development agency, I led a team engaged in new brand development, brand strategy and corporate identity for Japanese and non-Japanese multinational corporations. Our clients included Coca-Cola Japan, Fuji Film, JAL, Toyota, NTT, IBM, Kia, Olympus, Asahi Beer, Compaq, Shiseido, Asahi Pentax, and the Yokohama BayStars baseball team.
    View

Richard Petersen Skills

Start Ups Marketing Operations Strategic Planning Team Building Fundraising Marketing Strategy Enterprise Software Messaging Go To Market Strategy Product Marketing Product Management Competitive Analysis Product Launch Positioning Analyst Relations Thought Leadership Business Strategy Entrepreneurship New Business Development Marketing Management Marketing Communications Cloud Computing Mobile Applications Leadership Management Business Planning Strategic Partnerships Marketing Executive Management Lead Generation Business Development

Richard Petersen Education Details

  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Technology Marketing
  • Michigan State University
    Michigan State University
    Linguistics

Frequently Asked Questions about Richard Petersen

What is Richard Petersen's role at the current company?

Richard Petersen's current role is Software Technology Marketing.

What is Richard Petersen's email address?

Richard Petersen's email address is pe****@****ven.com

What is Richard Petersen's direct phone number?

Richard Petersen's direct phone number is +141521*****

What schools did Richard Petersen attend?

Richard Petersen attended University Of California, Berkeley, Haas School Of Business, Michigan State University.

What are some of Richard Petersen's interests?

Richard Petersen has interest in Exercise, Home Improvement, Reading, Shooting, Gourmet Cooking, Sports, Golf, Home Decoration, Health, Photograph.

What skills is Richard Petersen known for?

Richard Petersen has skills like Start Ups, Marketing Operations, Strategic Planning, Team Building, Fundraising, Marketing Strategy, Enterprise Software, Messaging, Go To Market Strategy, Product Marketing, Product Management, Competitive Analysis.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.