Technical marketing professional with a strong understanding of the life sciences, the research market, its customers, and sales relationships provides leadership of full-spectrum marketing programs. Over 15 years of marketing and sales expertise in the areas of kits, reagents, consumables, and instrumentation in academic, government, biotechnology, and pharmaceutical accounts. A leader in negotiations, problem solving, and communications with prospective and partner vendors, internal teams, and all levels of management.Specialties: Marketing Campaign Management • Brand Management • Customer Acquisition & Retention • Account Penetration • New Product Launches • Forecasting & Budgeting • Margin Growth • Tradeshows • Market Share Expansion • Targeted Marketing • Sales Collateral • Corporate Identity • Business Development