Dick Talens

Dick Talens Email and Phone Number

Co-Founder @ Mint Academy, Co-Founder Fitocracy (Acquired 2016) | Corgi Enthusiast | Trained Classical Pianist @ Mint Academy
Dick Talens's Location
New York, New York, United States, United States
Dick Talens's Contact Details

Dick Talens personal email

n/a
About Dick Talens

***Note: I usually only consider working with companies via reference/introduction only, sorry! Just want to avoid wasting anyone’s time***Growth hacker that's directly run $20m+ in acquisition budget for 99.99th percentile results. I've taken dozens of companies from 0 to millions in revenue or from seed to profitability + next round of financing. With the latter group, I frequently replaced "top" agencies that were losing money and arrived at profitable acquisition in a few months.My skill set is equal parts creative and technical and work the entire marketing stack. e.g. I'll write the sales/ad copy and also code scrappy tools that take advantage of inner workings of platforms like Facebook.--Growth hacking has always been second nature to me…e.g. scraping the entire Wharton alumni database with python in 2004 and using it to help my friends cold email thousands of people to score internships.Shortly after college, I founded Fitocracy, one of the most popular fitness apps in the world, where I led its growth to millions of users organically and created partnerships with Arnold Schwarzenegger, Red Bull, and even accidentally ended up being Miss America’s trainer (ask me about that later). I also conceived and launched its group fitness program, one of the first online training platforms of its kind at the time.After Fitocracy was acquired in 2015, I began a quest to become a world-class performance marketer.In the last 4 years, I’ve directly managed $20m+ in ad spend while advising or directly run acquisition for dozens of companies–Paleo Bakehouse (mom-and-pop store to million-dollar company), Pavlok, VarietyFun (from 100 to 5-digit active subscribers), Gabi (from Seed to Series A), OhMD (next round of financing), Sprayable, Senreve, and SoShape to name a few.

Dick Talens's Current Company Details
Mint Academy

Mint Academy

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Co-Founder @ Mint Academy, Co-Founder Fitocracy (Acquired 2016) | Corgi Enthusiast | Trained Classical Pianist
Dick Talens Work Experience Details
  • Mint Academy
    Co-Founder
    Mint Academy Jan 2022 - Present
    New York, Us
    Mint Academy tagline is "Refreshing education" and seeks to identify those who have enormous upside in different fields, equip them with the required skills to excel in a span of 4 months, and then match them with high-paying employers.
  • Columbia Startup Lab
    Growth Hacker In Residence
    Columbia Startup Lab Jun 2021 - Present
    Ny, New York
    Growth Hacker in Residence @ Columbia's startup accelerator program.
  • Self-Employed
    Chief Growth Freak
    Self-Employed Jan 2016 - Feb 2022
    I focus on growth via Facebook ads and have managed $20m+ in budget over the last 4 years for a 2-6x RoAS w/ returns at the 99.99th percentile. This includes campaign design, ad/sales copy, scaling growth and budgets (sometimes to 10k+/day), and developing sophisticated technical tools via Vue.js, Django, and more.A few highlights include:• Leading customer acquisition for Gabi from seed round to Series A• Profitably taking subscription box co from $10k/month (500 subs) in revenue to $500k/month (20k+ subs) in 6 months, while cutting CAC in half.• Taking a Thiel-backed supplement company from $5k/month to $200k/month in revenue (supplement industry)• Taking a company from mom-and-pop shop to multimillion dollar company by 10x'ing monthly revenue (see graph)• Taking several companies to their next round of fundraising by cutting CAC as much as 90%• Building several sophisticated growth hacking tools that allow you to do things such as: price A/B testing on Shopify, using 3rd party articles as a landing page for Facebook ads, and programmatically identifying and crawling top Instagram influencers• Partnered with JUICE Labs, LLC, one of the fastest growing growth agencies to teach a Facebook Ads Class sponsored by NASDAQ (https://class.thinkjuice.com)
  • Lifehacker, Thrillist, Others
    Contributor
    Lifehacker, Thrillist, Others Jan 2014 - Dec 2016
    Frequent writing contributor at various publishers totaling tens of millions of views.
  • Fling - See The World
    Chief Growth Officer
    Fling - See The World May 2015 - Mar 2016
    London, England, Gb
    Recruited by The Up Group to lead growth at one of 2015's fastest growing apps in London. Doubled 30D retention and led growth of millions of users through paid acquisition on Facebook, Twitter, and App Store. Managed team of 10 and responsible for all growth KPI's such as acquisition, retention, engagement, etc.
  • Fitocracy (Acquired, 2016)
    Founder, Chief Growth Officer
    Fitocracy (Acquired, 2016) Aug 2010 - Aug 2014
    Founded/led growth at Fitocracy, one of the most popular fitness apps in the world at the time it was acquired. Fitocracy was named one of TIME's 50 Best Websites of 2014 and has been featured on CNN, The Economist (Print), The Dr. Oz Show, Bloomberg, The Sun, and many other places (even the feature of an XKCD comic).At Fitocracy, I also led partnerships with brands/people such as Red Bull, Arnold Schwarzenegger, Uber, and more.
  • Comscore
    Product Management Analyst
    Comscore Sep 2009 - Sep 2010
    Reston, Va, Us
    - Advertising Effectivess Norms lead. Spearheaded development of systems, processes, and methodology to measure aggregated lifts across verticals, placement, and creatives. Managed Norms team in order to meet strict deadlines to deliver insights for conferences, deliverables, and whitepapers.- Tapped by CEO to work on a handful of special R&D projects, such as using Python to discover and classify tens of thousands of new products
  • Cupmakes
    Founder
    Cupmakes Feb 2008 - Jan 2010
    Founded Philadelphia's original customizable cupcake bakery, with franchises in University City (delivery only) and Old City/Society Hill (bakery).
  • Jpmorgan Chase
    Technology Intern
    Jpmorgan Chase May 2006 - Sep 2006
    New York, Ny, Us
  • Merrill Lynch
    Wealth Management Summer Intern
    Merrill Lynch May 2005 - Aug 2005
    New York, Ny, Us

Dick Talens Skills

Fitness Training E Commerce Social Media Facebook Api Performance Based Marketing Sdlc Online Marketing Facebook Marketing Yodeling Revenue And Profit Growth Funnel Optimization User Experience Marketing Analytics Customer Retention Start Ups Fitness Instruction Financial Modeling Business Development Market Research Web Development Web Analytics Content Marketing Facebook Ads Digital Marketing Advertising Fitness B2b Marketing Strategy Vue.js Social Media Advertising Mobile Applications Facebook Online Advertising Subscription Sales Entrepreneurship Nutrition Social Networking Marketing Dtc Product Management Conversion Optimization Social Media Marketing Email Marketing Sql Python Customer Acquisition Management Selenium Webdriver Knitwear Coaching Analytics Marketing Strategy Copywriting Growth Hacking Django User Interface Growth Marketing

Dick Talens Education Details

  • The Wharton School
    The Wharton School
    Managing E-Commerce

Frequently Asked Questions about Dick Talens

What company does Dick Talens work for?

Dick Talens works for Mint Academy

What is Dick Talens's role at the current company?

Dick Talens's current role is Co-Founder @ Mint Academy, Co-Founder Fitocracy (Acquired 2016) | Corgi Enthusiast | Trained Classical Pianist.

What is Dick Talens's email address?

Dick Talens's email address is di****@****ens.com

What is Dick Talens's direct phone number?

Dick Talens's direct phone number is +150450*****

What schools did Dick Talens attend?

Dick Talens attended The Wharton School.

What are some of Dick Talens's interests?

Dick Talens has interest in Llc, Physiqonomics, Hunter Bjork, Gabi, Following Fit, Airswap, Inc, Show Me Strength, Community, Noboundariessport.

What skills is Dick Talens known for?

Dick Talens has skills like Fitness Training, E Commerce, Social Media, Facebook Api, Performance Based Marketing, Sdlc, Online Marketing, Facebook Marketing, Yodeling, Revenue And Profit Growth, Funnel Optimization, User Experience.

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