Richard Tan Email & Phone Number

San Francisco, Ca, Us

Watsonville, Ca, Us

Us

Berkeley, California, Us

Led sales strategy and category insights, enabling business development efforts for all retail channels.> Accelerated identification of key internal & external business opportunities to enable rapid topline growth & improved profitability> Developed strategic & tactical sales guidance to optimize sales productivity.> Created sales forecasting & integrated business planning process for internal cross-functional teams.> Led category insights & data management strategy, optimizing resources and identifying key needs to enable fact-based selling.> Led commercialization/new product efforts for Sales guiding cross-functional teams to route-to-market approach and streamlining innovation priorities.

Irvine, California, Us

Responsible for development of omnichannel business, owning key eCommerce relationships with established retail partners, and aligning digital & in-store strategies.

Irvine, California, Us

Led revenue optimization efforts for Sales team, including developing strategic sales guidance and initiating process improvements across the organization.> Established trade spend management infrastructure and processes for financial visibility> Built & developed trade spend evaluation tools to assist in driving profitable, sustainable growth> Developed strategic sales guidance & tactics to empower Sales organization to grow their businesses> Defined pricing strategy vision across entire product portfolio, ensuring optimal spend and channel balance> Led innovation development for Sales, assisting in category landscape assessments, concept refinement, and establishing channel, pack, & pricing strategies

Emeryville, Ca, Us

> Oversaw business development initiatives for Amazon & Pure Play ecCommerce customers, creating and defining GTM tactics to maximize sales & profitability > Owned product development strategy and commercialization project management for eCommerce channel> Facilitated execution of eComm marketing initiatives, aligning sales & consumer engagement objectives> Oversaw strategic projects to reduce costs & business complexity, including transportation optimization and packaging innovation

Emeryville, Ca, Us

Emeryville, Ca, Us

> Led customer-profitability improvement projects to minimize cost-to-serve exposure including distributor optimizations, logistics improvements, & supply chain efficiency initiatives

Emeryville, Ca, Us

> Led process refinement work including broker engagement improvement, best-in-class merchandising development, & custom product development.

Emeryville, Ca, Us

> Led small team overseeing heritage product lines & merchandising development.> Co-owned enterprise process improvements for Sales & Marketing organizations including channel strategies, price-pack architecture, & new product development.

Emeryville, Ca, Us

> Created and managed custom promotion/merchandising projects for Club & Mass channels> Co-owned joint business planning with sales directors for key customers

Owned delivery of Annual Operating Plan with cross-functional team for Tomato business unit (~$400MM) including responsibilities for creation of customer/channel targets, providing GTM Sales guidance and development of unique sales tactics.Led multiple business improvement projects including a custom trade spend execution plan, channel strategy development and total company forecasting optimization

Orrville, Oh, Us

Project management role acting as key liaison between Brand Marketing and Sales Customer Marketing teams, translating Marketing objectives to Sales goals and tactics. Additionally managed all Sales-facing projects for the Brand Marketing team including key customer partnerships, shopper marketing programs, executive reviews, etc

Blackfriars, London, Gb

Managed trade spend budget for large, diverse portfolio of products while assisting business development initiatives on a $300MM business.Additional accomplishments include consulting projects (business integration/merging), category management support & process improvement work

Blackfriars, London, Gb

Worked in a customer-facing role to assist implementation of supply chain improvements to grow business performance & company profitability.Responsibilities included development of new processes, aligning on and tracking performance KPIs and adapting for unique issue resolution

Blackfriars, London, Gb

Managed daily order execution of Grocery channel working cross-functionally to consistently improve sales performance by ensuring product on-shelf availability.Assisted in process improvement initiatives with Best Practice group & leading Customer Support training program for C&FS group.

Introduction To Culinary Arts

Bachelors, Finance & Economics