Duties:•Responsible for HubSpot projects, with 3 direct reports, delivering on a wide range of consultations and implementations. These projects include Marketing and Sales Operations, Web front and back end, CRM and integrations and spanned finance, L&D and MarTech industries to name a few. •Responsible for user interviews and developed detailed user stories, guiding solution architecture and implementation for client products. This approach ensured user-centric design and enhanced client satisfaction.•Spearheaded a comprehensive upskilling initiative in product management for team members at various levels. Successfully cultivated a self-reliant, highly effective team capable of handling complex projects autonomously.Standout Achievements:•L&DI: Successfully launched a transactional membership website with a dedicated members area and an event and course checkout system, integrated with Stripe & Sage. Enhancing user experience and operational efficiency.•Protex: Led the sales pipeline and systems implementation, streamlining sales processes and improving efficiency.•Icon: Spearheaded the entire product management lifecycle for creating of an internal LMS system, including stakeholder interviews, user story creation, solution design, tech selection and project management of implementation. •Insights: Designed and implemented a lead management system with D365 CRM integration, enhancing lead processing and reporting.•ThoughtLeader4: Design of multiple, interlinked integrations with HubSpot, Circle, Stripe & Sage, enhancing operational capabilities and financial processing.•Daft Co: System architecture and implementation of automated sales process in HubSpot, including digital signature capture, Stripe payment and invoice integration and management and timesheet management, including usage and refund functions. Plus comprehensive reporting, including sales commission reporting and monitoring.

Duties:Scale up SaaS B2B tech company in the sales intelligence industry Heading PLG for Cognism, including 1st party data collection service Cognism Signatures.Responsible for performance marketing, including Paid Search, Paid Social, Direct Traffic, tracking and reporting. Strategic and hands on management of the various platforms including Google Ads.Developed and executed Midmarket and Enterprise acquisition plan, following a ICP pivot.Managed EMEA, AMER & DACH performance marketing, with a focus on UK & USA.Standout Achievements:4.5x increase in new MRR from Paid Media in the first 3 months2x increase in new MRR from Direct traffic in the first 3 monthsMoved marketing reporting from manual and inconsistent to granular and ROI based.2X increase in SEO traffic & CPA goal exceeded in first 2 months of Cognism Signatures launch.

Duties;• Established SaaS B2B tech company in the customer experience, ratings and review space. • Responsible for inbound acquisition and retention, including MarTech stack, paid media & SEO.• Strategic management of a new product development and launch (REA). Working in collaboration with Product and Google on a market first product, that takes review snippets and implementing them in Paid Search ad copy.• Leading a small team, developing the individuals to achieve personal development and performance goals. • Project manages end to end ROI tracking, feedback & reporting, including re-platforming the website, implementing data syncs and MarTech implementation, including management of two 3rd party agencies. • Increased team efficiency by implementing automation and implementing new processes.• Implemented a MVP for online transaction, automating account creating and accounting integration. • Matured the digital marketing function in 2 years from non-existent department to decentralised function that became the primary focus of the marketing strategy.Standout Achievements:• 47% YoY MQLs & 66% YoY MRR increase for Paid Search despite the pandemic and -25% budget.• 2x YoY increase in MRR & MQLs for Organic Search despite an initial drop in traffic during the pandemic.• Q1 YoY increase in lead conversion rate for the website (+79%) and paid search landing pages (+127%), resulting in 789 additional leads (+91%).

Duties:• SaaS B2B tech start-up, with ambitious growth.• Responsible for digital acquisition at Global App Testing, focused but not limited to Search marketing.• Budget and CAC tracking and management across Search, SEO, Social & Display.• Automation of lead flow and tracking through to SQL. • Identify and implement email follow up sequences for TOFU users.Standout Achievements:• 2x in Paid Search & total Web traffic lead in month 3.• 2x increase in PPC CR over 6 months.• Rankings increases for highly relevant search across the board, new ranking for “mobile app testing services” and 3 place increases to P1 for “app testing”.• Launch of FB, LinkedIn, Yahoo & GDN In-Marketing campaigns, all with CPL’s at 50% or less than AdWords baseline.

Duties:• Providing leadership and motivation to 15 colleagues across Organic and Paid Media to maintain performance and ensure that best practices are followed. • Managing client relationships/expectations with aim of maximising revenues. • Understanding customer requirements and their position in the buying cycle, before tailoring and presenting bespoke digital solutions.• Identifying commercial opportunities as well as supporting the negotiation of new contracts or contract renewals including upselling.• Providing technical training to colleagues, assessing performance, conducting appraisals via 1-2-1s and recognising individuals’ needs for further coaching and training.• Managing multiple financial processes across the digital departments including P&L, budget and cost balancing. Standout Achievements: • Recruited and mentored colleagues and led growth in headcount from 4 to 30 colleagues. • Created and implemented digital product/service strategy that resulted in the number of clients growing from 60 to 250 and turnover from £250K to £8M over a year.• Delivered presentations and pitches to senior figures across multiple verticals and successfully negotiated to win profitable new contracts and grow renewals.• Developed and implemented sign off sheets with physical signatures that has reduced the number of mistakes that get spotted via the sign off review as well as initial by listing all the key items to check.

Duties:• Developing and implementing processes and rules including auditing, sign off sheets, training and time sheets.• Supporting colleagues with constructive feedback, and highlighting areas of improvement. • Developing key strategies to target account growth, potential sales, retention and engagement across verticals. • Tailoring approaches to customers at the strategic level to deliver innovative, unique key account experience.Standout Achievements: • Led multiple projects including the redevelopment of Search, Social and Display products as well as the internal CRM system development map.• Implemented 4 technology platforms as well as processes and guidelines that have improved efficiency and productivity.

Duties:• Fostering close working relationships with key accounts to identify solution and product gaps. • Employing a consultative approach to key account sales to deliver ultimate matches to products and solutions.• Identifying and analysing sector needs, trends and opportunities to seize entry to potential new business.

Duties:• Full account management responsibility and regular reporting to Senior Management on performance against s targets.• Creating a motivational environment for colleagues using to deliver results and development of line reports.Standout Achievements: • Successfully developed the UK media strategy and activation for ‘All Things Hair’ (https://www.youtube.com/channel/UC1LtfcMPmJWdRXLObmvOTBg) and led the development of video content via Search trend research of the initial 100 videos, which reached 30K subscribers within 2 months at less than £3 per subscriber. • Managed 45 brands directly with one executive and planned 8M in media spend (Paid Search & YouTube) for Unilever across 45 brands including 45 strategies and individual budgets.• Selected as part of a team of 12 to review the bid management platform Quisma in Munich based on reputation for technical expertise.

Duties:• Working with a range of high-profile clients including Dyson, Dyson Airblade, Play.com and Provident to develop new campaigns based on through-the-line activity.• Supporting the larger business by providing relevant client feedback, intelligence, forecasting to other departments.

Duties:• Performance responsibility for PPC accounts and some SEO strategy and implementation.• Ensuring the provision of web support as well as implementing SEO meta data, social media buttons & Schema.org micro data.

Duties:• Developing PPC marketing campaigns and driving more traffic to clients’ websites.• Creating, managing, testing and tracking of pay per click accounts and email campaigns.• Developing websites to promote clients services more effectively and improving conversion rates.• Using statistical data to improve advertising campaigns and meet marketing goals.• Solving low visitor problems and implementing new ideas to improve ROI.

Duties: • Statistical reporting• Event management assistance• Assisting with incidents decisions in relation to equality and diversity