Rich Taylor Email & Phone Number

Omaha, Nebraska, US

Omaha, Nebraska, US

Omaha, Nebraska, US

If you're a small or midsize company spending money on marketing but not seeing sales results, the yorCMO system can help. Our fractional Chief Marketing Officer program offers a simple and highly effective 6-step approach to help you grow your brand(s) and business. We offer unbiased advice, guidance and support that enables business owners to achieve ROI.

Omaha, Nebraska, US

Omaha, Nebraska, US

Omaha, Nebraska, US

Omaha, Nebraska, US

Omaha, Nebraska, US

Omaha, Nebraska, US

Naperville, IL, US

"Rather than focusing on results. Focus on the process. The results will follow" I help companies accelerate growth by making marketing and advertising more effective. If your business or brand needs to increase sales, revenue, and market share I can provide a proven process that involves analysis, strategic planning and campaign management to improve.

Omaha, Nebraska, US

The Fractional Professionals Association (FPA) is a unique peer-to-peer community dedicated to helping fractional executives and consultants working with small and midsize businesses to grow their practices. Visit www.fractionalpros.com for details.

Cincinnati, OH, US

fraXtion is an affordable Advice as a Service platform for small and midsize businesses to talk with functional experts who have C-suite experience.

Santa Barbara, CA, US

Authenticity: Building a Brand in an Insincere AgeAvailable on Amazon or direct from publisher.http://ow.ly/aToP50wpHOL A common problem in marketing is what a brand says in advertising isn't always what customers and employees experience. This book shows you how to align your marketing efforts with the purpose of your brand.Too many companies depend on.

Golden, CO, US

Award Winning Branding and Advertising Agency that Specializes in Storytelling. Co-Author of "Authenticity: Building a Brand in an Insincere Age" (Praeger Press). Established consulting practice and SOPs; grew billable revenue from $0 to $1M. Conduct marketing audits, present insights, implications and recommendations to clients. Lead workshops with.

Highland, IN, US

Independent grocery chain operating 37 stores with $900M in annual revenue and 5K employees.Annual Budget: $10 Million, Direct Reports 5, Indirect Reports 36, Vendors & Agencies Managed 10.Responsible for increasing customer traffic, average sale, and annual revenue. Oversaw strategic planning, marketing, branding, advertising, direct mail, events.

München, DE

$400M Global Retail Consulting Firm Specializing in Data Analysis, 300 Employees, acquired by Amex. Built sales process and marketing plan; cultivated relationships and wrote $5M in proposals. Advised clients on using shopper data to improve marketing, pricing, promotion & merchandising.  Key clients: Walgreen’s, Lowes Foods, Giant Eagle, Carrefour.

Top 25 ranked Digital and Interactive Marketing Agency, $250M in Revenue, Fortune 500 clients. Created and implemented a sales and marketing plan that produced $2M in new projects. Directed consultative sales process, prepared proposals, pitched ideas and wrote contracts. Built client relationships: Microsoft, MathWorks, Nike, University of Illinois.

Chicago, IL, US

$50M Social Media Agency Specializing in Word-of-Mouth Marketing, part of Omnicom and Ketchum. Acquired by Critical Mass. Launched integrated sales and marketing campaign; grew revenue by $4.5M in 12 months. Established new business pipeline; prepared 65 proposals, achieved 57% close rate. Spearheaded marketing for industry conference; attracted 7,200.

Paris, FR

Ipsos is a global research firm with $1.5B in annual revenue specializing in marketing, advertising, brand loyalty, public affairs, and forecasting. The company operates in 53 countries and employs 10K staff. http://www.ipsosna.com/ Installed consultative selling practices; delivered $5.5M in proposals, captured $550K in revenue. Launched multichannel.

US

$50M VC Backed Software Technology Company, 75 Employees, acquired by Satmetrix. Vice President, Midwest Sales, contract March 2006 – June 2007 Created & implemented an integrated sales & marketing plan; produced $3.5M in revenue. Secured projects with Capital One, Barilla, Wyeth, P&G, Bose, Feld Entertainment and LEGO.

Full-Service Marketing Agency with a Proprietary Approach to Improving Advertising Effectiveness. Planned and launched business; grew annual revenue from $500K to $5M over a 5-year period. Invented proprietary model for improving advertising effectiveness; boosted client results by 15%. Clients: Advocate Health Care, Zoysia Farms, WOW (Wide Open West).

Chicago, IL, US

Leading Sales Promotion and Direct Marketing Agency with $50M in annual billings. Directed the firms Strategic Consulting and direct marketing practice  Managed a cross-functional team of 35 people. Developed a unique Acquisition & Loyalty program for a leading telecommunications provider. Grew client market share from 2-17pct over a 3-year time.

Dallas, TX, US

Fortune 100 Telecommunications Company with $3.5 Billion in annual revenue from subscribers. Oversaw $100M in advertising and promotions to drive revenue for $3.5B a year in revenue.  Selected Agencies and managed vendor relationships.  Served as subject matter expert on 6 cross-functional business teams.

New York, New York, US

Full-Service Marketing Agency Serving Leading Brands. Directed and managed the agencies largest account - The U.S. Postal Service. Generated $45M in YOY revenue. Grew staff from 45 to 250 in 2 years. Built a training program to on-board new hires and establish service standards.

Chicago, Illinois, US

Global Advertising Agency serving many of the largest and most well-known brands in the world. Supervised and managed $400M in media planning and buying for General Motors Oldsmobile.  Launched 5 new carline models, enabled 10% annual product-line growth. Optimized campaign performance to deliver 92% unaided brand awareness. Created and executed media.