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"Rather than focusing on results. Focus on the process. The results will follow" I help companies accelerate growth by making marketing and advertising more effective. If your business or brand needs to increase sales, revenue, and market share I can provide a proven process that involves analysis, strategic planning and campaign management to improve results. Call, email or message me for a free consultation.

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Authenticity: Building a Brand in an Insincere AgeAvailable on Amazon or direct from publisher.http://ow.ly/aToP50wpHOL A common problem in marketing is what a brand says in advertising isn't always what customers and employees experience. This book shows you how to align your marketing efforts with the purpose of your brand.Too many companies depend on marketing tactics that don't match the needs and concerns of their customers, or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way.Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business.Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.FeaturesSupports reading in small doses through short, provocative chaptersOffers refreshed principles and strategies to help reveal or recover authenticity in your branding, messaging, advertising, and marketingRoots advice in over five decades of combined business and marketing experiences producing award-winning campaignsProvides examples and analysis of brands that align marketing with their genuine purposesRelates surprising and commonsense wisdom in an engaging style, free of business jargon

Award Winning Branding and Advertising Agency that Specializes in Storytelling. Co-Author of "Authenticity: Building a Brand in an Insincere Age" (Praeger Press). Established consulting practice and SOPs; grew billable revenue from $0 to $1M. Conduct marketing audits, present insights, implications and recommendations to clients. Lead workshops with C-suite executives to clarify brand value proposition and develop a story map.

Independent grocery chain operating 37 stores with $900M in annual revenue and 5K employees.Annual Budget: $10 Million, Direct Reports 5, Indirect Reports 36, Vendors & Agencies Managed 10.Responsible for increasing customer traffic, average sale, and annual revenue. Oversaw strategic planning, marketing, branding, advertising, direct mail, events, promotions, point-of-sale, social media, and website.  Developed “Indiana Made” campaign; reversed years of sales decline, grew weekly traffic by 12%. Optimized sales promotions; generated 500K transactions per week and $900M in annual sales. Introduced marketing automation for weekly ad circular; eliminated 9K labor hours, saved $3.5M. Added programmatic video and digital radio to media mix; boosted target audience reach 20%. Refined direct mail targeting and offer strategy; cut costs by 30% & increased redemptions 25%. Secured $1M in co-op funds from CPG manufacturers to fund contests, sweepstakes & events. Redesigned website to support mobile user experience; decreased bounce rate from 70% to 20%. Partnered with Instacart to launch online shopping; added $300K per week in new revenue. Honored with 2016 Davey Award and 2017 Communicator Award for “Indiana Made” campaign.

$400M Global Retail Consulting Firm Specializing in Data Analysis, 300 Employees, acquired by Amex. Built sales process and marketing plan; cultivated relationships and wrote $5M in proposals. Advised clients on using shopper data to improve marketing, pricing, promotion & merchandising.  Key clients: Walgreen’s, Lowes Foods, Giant Eagle, Carrefour, Lenta, Darden Restaurants

Top 25 ranked Digital and Interactive Marketing Agency, $250M in Revenue, Fortune 500 clients. Created and implemented a sales and marketing plan that produced $2M in new projects. Directed consultative sales process, prepared proposals, pitched ideas and wrote contracts. Built client relationships: Microsoft, MathWorks, Nike, University of Illinois, Juno Lighting, more ...

$50M Social Media Agency Specializing in Word-of-Mouth Marketing, part of Omnicom and Ketchum. Acquired by Critical Mass. Launched integrated sales and marketing campaign; grew revenue by $4.5M in 12 months. Established new business pipeline; prepared 65 proposals, achieved 57% close rate. Spearheaded marketing for industry conference; attracted 7,200 attendees.

Ipsos is a global research firm with $1.5B in annual revenue specializing in marketing, advertising, brand loyalty, public affairs, and forecasting. The company operates in 53 countries and employs 10K staff. http://www.ipsosna.com/ Installed consultative selling practices; delivered $5.5M in proposals, captured $550K in revenue. Launched multichannel sales and marketing effort; procured 60 leads, exceeded forecast by 25%. Revamped value proposition; increased response rates by 28% and win rate by 10%.

$50M VC Backed Software Technology Company, 75 Employees, acquired by Satmetrix. Vice President, Midwest Sales, contract March 2006 – June 2007 Created & implemented an integrated sales & marketing plan; produced $3.5M in revenue. Secured projects with Capital One, Barilla, Wyeth, P&G, Bose, Feld Entertainment and LEGO.

Full-Service Marketing Agency with a Proprietary Approach to Improving Advertising Effectiveness. Planned and launched business; grew annual revenue from $500K to $5M over a 5-year period. Invented proprietary model for improving advertising effectiveness; boosted client results by 15%. Clients: Advocate Health Care, Zoysia Farms, WOW (Wide Open West), Grainger, Fifth Third Bank, Diner’s Club.

Leading Sales Promotion and Direct Marketing Agency with $50M in annual billings. Directed the firms Strategic Consulting and direct marketing practice  Managed a cross-functional team of 35 people. Developed a unique Acquisition & Loyalty program for a leading telecommunications provider. Grew client market share from 2-17pct over a 3-year time period; netted $300M in revenue.

Fortune 100 Telecommunications Company with $3.5 Billion in annual revenue from subscribers. Oversaw $100M in advertising and promotions to drive revenue for $3.5B a year in revenue.  Selected Agencies and managed vendor relationships.  Served as subject matter expert on 6 cross-functional business teams.

Full-Service Marketing Agency Serving Leading Brands. Directed and managed the agencies largest account - The U.S. Postal Service. Generated $45M in YOY revenue. Grew staff from 45 to 250 in 2 years. Built a training program to on-board new hires and establish service standards.

Global Advertising Agency serving many of the largest and most well-known brands in the world. Supervised and managed $400M in media planning and buying for General Motors Oldsmobile.  Launched 5 new carline models, enabled 10% annual product-line growth. Optimized campaign performance to deliver 92% unaided brand awareness. Created and executed media campaigns for The Beef Industry Council and Black & Decker.