• Work with CXO and senior-level executives to drive transformational agenda’s within their companies, their customers and their partners across strategy, operations and communications disciplines.• Manage the high-tech business practice for a 30-person, multimillion dollar business consulting firm. Negotiate, sell, and manage large and medium scale client relationships and engagements with Fortune 100 firms.• Work with diverse functional groups at client firms including executive leadership, finance, product development, sales and marketing to create change, structure and results in ambiguous, challenging business environments.• Provide strategic recommendations and initiatives to address planning, partnering and marketing that fundamentally shape competitive positioning, gain market advantage and shift operational models for clients.• Design, build and innovate operational frameworks to drive efficiency and effectiveness, deliver compelling business value and maximize business return.• Create executive level communication plans, messaging frameworks and presentations that provide motivation, inspire action and drive confidence within customer, partner, analyst and internal audiences.• Build teams, skills and capabilities within clients to successfully execute recommendations and models.

• Set program strategy and direction. Worked with internal teams, partners and customers to understand business requirements, competitive situation and define program vision.• Managed partner experience including transaction systems, partner program branding and satisfaction feedback systems.• Defined program roadmap. Establish core program requirements and benefits delivered. Establish business priorities around program development. Author detailed business requirements for systematic program releases in partnership with business IT.• Drove international compliance around corporate framework. Ensure local subsidiaries complied with corporate governance and guidelines. Managed requirements for localization and internationalization of program.• Set program pricing and provide operational budget management for program P&L.• Drove scaled through-partner and to-partner marketing to drive specific partner behaviors around demand across 600,000 to reach and support SMB and corporate customers.• Held accountable for partner satisfaction, revenue, activity metrics and department level budget.• Managed diverse team in a complex cross-group organization.• Acted as decision maker in many aspects of partner engagement.

• Helped develop Microsoft’s breadth model for partner and customer community development marketing as a key management team member.• Led research and analysis to determine areas of competitive strength and weakness. Drew from multiple data sets to counter significant competitor threats and drive market share.• Integrated cross-functional business plans for multiple products releases and channel evolutions by working with marketing leaders across divisions.• Prioritized customer purchase scenarios to drive cross-product and cross-services sales within the partner base.• Developed and assessed area revenue growth plans to yield a comprehensive, worldwide sales plan for the breadth sales channel. Conducted post-mortems to inform and improve future plans.• Set organization objectives with supporting processes to monitor and measure worldwide success. Used scorecard information to drive accountability, investment and return.• Managed a team responsible for driving worldwide scaled partnerships.

• Developed key partnerships and programs that increase Microsoft share and revenue per PC in the small and medium business market space by determining with which companies to partner. • Drove development of key business processes including development of core content, timely delivery of reoccurring deliverables and communication of team direction.• Collaborated with the business units, field organizations and other corporate groups to drive cross-group initiatives by gaining sponsorship of plans from senior management. • Managed a team responsible for driving worldwide sales partnerships.

• Acted as part of team, responsible for developing the channel reach and frequency strategy. Measured and analyzed existing market coverage and future requirements. • Promoted channel development’s objectives and plans to all elements of the company. • Managed spends against budget. Setting and tracking attainment of programmatic business metrics.

• Managed the development and execution of all corporate research including focus groups and qualitative surveys by gathering metrics for market sizing, opportunity management, and program efficacy.• Developed a customer characteristic- and needs-based segmentation model. Sizing and prioritizing each market segment by identifying key predictor variables for segmentation membership. • Used promotions and other marketing programs to create demand and action within targeted market segments by applying whole-product concept to increase sales of high margin add-on and cross-sale products.

• Designed the channel program and support infrastructure winning the VARBusiness Annual Report Card as best of category channel program for three years.• Built a comprehensive channel database containing detailed profile information on all reseller partners including business model, driving needs, transactional history and indexed loyalty. Implemented structured marketing programs using mass customization to tailor offerings for individual resellers.• Managed national programs for distributors, VARs and retailers to increase market share and revenues. Instituted benchmarks to control expenses and track program profitability.

- Conducted all aspects of a sale including prospecting, qualifying, presenting, overcoming objections and closing.- Quickly became a consistent, top closer.- Managed a portfolio of customers yielding a strong base of repeat and referral business.

• Developed and designing programs to build brand equity through positioned products, enhanced client loyalty, increased customer perceived quality, and heightened brand awareness. • Championed products and brand both internally and externally.• Managed revenue and market forecast including variance reporting and annual budget creation.• Created short- and long-term market plans directing company's objectives, strategies and tactics used to successfully sell services and products.