Head Of Product Design
CurrentI joined QikServe to re-establish the design function and drive the company’s pivot from SME to enterprise-level solutions. Over the last four years, I’ve built a high-performing team and developed a product suite used by over 8,000 customers in 42 countries, including enterprise brands like Burger King, Avolta, and Caffè Nero. My work combines strategic design leadership with a focus on accessibility, brand-led growth, and handling the incredible complexity required for global digital transformation.Product Design for Growth and Global ScaleI lead the full product design lifecycle, from user research and wireframing to high-fidelity UI/UX development. My team builds complex, scalable platforms that handle guest-facing experiences, staff interfaces, and middleware solutions. Designed to drive growth, our products navigate the complexities of global legislations, multi-language support, and accessibility requirements. Notably, we delivered the first WCAG 2.1 AA compliant mobile ordering platform and ADA-compliant kiosks. Sales SupportI work closely with our sales and customer success teams, aligning design strategies with QikServes' business goals. My contributions to pitches, proposals, and key client engagements have directly supported QikServe’s expansion into new markets and secured long-term partnerships with global hospitality leaders. My focus on creating compelling, customer-centric design narratives has been pivotal in winning enterprise contracts and deepening our client relationships.Digital SuccessIn addition to product design, I consult with leading hospitality brands on digital transformation, accessibility and branding. My focus is on making digital success achievable through accessible, future-proofed design that aligns with business objectives and branding.