Vocalize U's mission is to provide the next generation of music artists affordable access to elite, award-winning mentors, music executives and coaches from Hollywood.I was brought on to capture the annual 10-day artist intensive through photo/video and develop the storyline to help the program reach a new audience. From social media content, to longform storytelling, and brand creative direction, we've built an international reputation as a premiere source for Artist Development & Music Business

Produced photo and video content to grow Time Out footprint in LA by capturing stories behind the city's best (new and OG) restaurants and the community that drives them.Content includes restaurant photography, chef interviews, vox pop interviews, restaurant spotlights, and event coverage.

STUDIO MUDI is updating / under construction. Collectively rooted in the design, fabrication and the pursuit of purpose, we produce commercial photography and video content to bridge the gap between well-designed products and the people they were made for.

Industry: Food/Restaurant, Music (Artists), Entertainment (Influencers), Lifestyle.Portfolio: https://richardtranley.carbonmade.comWith my strong background in the social media, digital marketing, entertainment, and advertising industry from both the vendor and agency perspective, I provide a healthy mix of Left and Right brain expertise to help brands learn more about who they are, and develop the roadmap to get their stories out to the rest of the world. From creative/art direction to brand strategy, the best part of each project is collaborating with clients and other creatives, to make something we're truly proud to write home about. (To be fair, happy hour brainstorms and collaborative lunches are pretty damn awesome too.)"Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.”

MSG Studios is a Design & Production house based in LA at the intersection of art, food and culture. Community comes first, from designing spaces of gathering, such as coffee shops and restaurants, to producing events centered around celebrating third culture stories and the art it inspires (@DOPIUM LA).

DOPIUM LA is an annual art experience that creates a canvas for a full spectrum of cultures to display their multi-disciplinary work, while showing its inspirational influence on up-and-coming creatives in Los Angeles.

Brands: RSA Films, Black Dog Films, Scott Free Productions, Hey WonderfulCollaborate with agencies, production shops, and directors to create tailored content supporting brand/marketing initiatives for large Film/TV projects.

Clients: Uniqlo, Microsoft, Lenovo, JOIFUL, Western Union, Concur- Managed core team of graphic designers, videographers, photographers and creatives to produce, direct and deliver branded content at a weekly, monthly, and yearly basis. (On top of seasonal campaigns)- Managed communications between the creative team and the strategy/data/sales teams to set expectations, pricing, and deliverables.- Concepted, developed, and pitched new campaigns to new/existing clients.- Collaborate regularly with clients to identify challenges, opportunities, solutions and priorities- Develop strategies to creatively solve client challenges at short term, quarterly and yearly goals- Encourage all teams to stay creative, and have fun : "Pleasure in the job puts perfection in the work."

Clients: Windows, Microsoft Developer, Microsoft BizSpark, Rebel Rock Entertainment, Oakley's Learn 2 Ride, Safer Online - Developed the creative arm of the agency to add graphic design, animation, photography, videography and web design to the list of services offered- Managed and art directed the creative team to produce branded content tailored to client goals- Identified and created opportunities for revenue growth within new/existing client projects.- Cultivated strong relationships with all clients, and team members, to build trust, encourage transparency and strengthen integrity of work- Managed budgets, costs and resources of client projects for efficiency- Mapped digital/social trends to forecast opportunities for clients, and our internal team, to succeed- Specialized in Microsoft accounts focused on developer, student and startup experiences to bridge the gap between the services/products and their consumers- Reviewed all outgoing/client-facing work to ensure highest quality of content- Built tailored messaging/response framework for teams to develop valuable relationships between brands and their audiences- Focused on building and delivering social/digital experiences, rather than products

- Specialized in copywriting and content production for tech, entertainment and fashion/lifestyle clients- Produced data-driven editorial calendars on a daily/weekly/monthly basis to create and maintain relationships between brands and their consumers- Built response and messaging frameworks to lead conversations and generate conversions through respective social platforms- Created visual assets through photography, videography and graphic design to accommodate social campaigns.- Developed multiple community management strategies to connect target markets to specific client goals- Used multiple analytics tools to design and deliver reports on monthly performance

- Managed budgets, timelines and production of consistent video content for multiple campaigns to meet monthly quota- Promoted and advertised separate online channels, brands and broadcast networks through original content- Pulled reports and analytical data to optimize video content performance across multiple platforms

- Piloted YouTube's first Partner Program as an early adopter and influencer- Produced video content in partnership with Google to advertise for 3rd party brands and generated revenue through online traffic.- Managed Social Media Networks and developed professional relationships with Entertainment Tastemakers on various platforms including Twitter, Facebook and YouTube resulting in a dedicated fan base and influence on New Media Market- Earned multiple awards/recognition for optimized content and use of YouTube's partnership functionalities

- Developed brand identity, tone & voice prior to launch- Creative consultant on brand's launch commercial- Developed and designed the brand's first social media GTM playbook outlining strategy and overall creative direction- Created digital content framework for editorial calendars, and produced creative as graphic designer and copywriter- Compiled reports and optimized performance with the use analytics and measurement tools.- Occasionally sampled contents of the product. For R&D purposes, of course.

- Stage Alias: Richard Tranley- Composed, Arranged and Produced original music for myself and clients- Performed at live venues, including Ford Amphitheatre, House of Blues Anaheim, Room 5, etc- Guitarist on call for studio recordings of all genres

- Developed and designed marketing packages and plans, based on competitive consumer research, to deliver optimal, efficient services.- Responsible for acquiring, educating and maintaining new clients - Actively strategized with marketing team to improve brand equity, relevance and ultimately profits of clients.- Redesigned previous and new Deck/Presentations with Photoshop and Illustrator

- Ensured optimal customer service and satisfaction by providing knowledge and suggestions to best accomodate shoppers, resulting in repeat and word-of-mouth referral business.- Educated customers on musical products and services resulting in higher than average sales.- Merchandised an aesthetically pleasing store improving the in -store user experience.- Responsible for troubleshooting and repairing acoustic and electric guitars, basses, and orchestral string instruments