Rick Richards Email & Phone Number

Worcester, MA, US

Carrboro, NC

Carrboro, NC

• Strategic director of content for a business coach for entrepreneurs - raised the price of his mid-level package by 300% while maintaining conversion rates using the blogs, email autoresponders, webinar script, sales.
• Take clients from underperforming and unexplored brand messaging to a clear sequence to communicate the unique value they provide to the customers most likely to see the best results from their business.
• Increased donor base for an order of monks by 25% using evergreen content marketing strategies and social media - their guest house is constantly full. Organically grew their list to over 24k subscribers in 5 years.
• Developed an overall subscriber and visitor engagement strategy for The Sun magazine, utilizing their 40 years of content and culture. This plan included integration with a custom CMS and website still in active.
• Help businesses develop brand voice and content marketing strategies to attract their ideal customers (even if they don’t know who the ideal client is).
• Deliver rock solid blog and email content, sales copy, white pages, and additional lead magnet offers.

• Coached over 30 entrepreneurs and small business owners on offer development and automated marketing funnel creation. Supported over 100 users with Facebook Ad Setup and Optimization, Content Creation, and Email.
• Responsible for keeping clients on track to achieve initial funnel launch in the first 90 days
• Generated leads at profitable margins (most below $5) from cold audiences from all paid ad funnels.
• Solved technical issues ranging from broken tracking and misfiring automations to poor CX and user flow; Improved customer retention by systematizing and documenting a step-by-step launch process

Work with farmers, who cannot find a market for their excess produce, to provide fresh, local food to those in need. Lead a statewide team of remote regional coordinators & personally coordinated with 100s of partner agencies to deliver between 4 and 7 million pounds of donated food each year.

West Newbury, MA

• Created and implemented training curriculum and procedures
• Recruited and trained 12 crew leaders to assist in event planning and execution
• Served as head crew leader at 14 events with 100s of volunteers, taking full responsibility for safety and productivity
• Drafted safety protocols and standards for all volunteers, coordinated safety committee to revise and expand policies
• Unified goals of numerous US Forest Service departments with partner agencies
• Authored end-of-year manual still used to train and prepare incoming Coordinators

Hallockville, MA

Environmental Education and Conservation Field Work

• Gathered and synthesized fundamentals of a variety of software within 1-2 hours, having no prior experience and minimal documentation, to walk faculty and staff through problem resolution
• Compiled thorough documentation for all advanced issues and applications to serve as University’s online support resources