Richard Trtanj Email & Phone Number

Worldwide

As an Interim Manager, I specialize in driving strategic initiatives, enhancing organizational effectiveness, and fostering cross-functional collaboration to achieve business objectives. My expertise spans a broad range of areas critical to executive leadership and operational excellence:Strategic Planning and Execution | Developing and implementing actionable strategies aligned with organizational goals, with a focus on digital transformation, innovation, and business… Show more As an Interim Manager, I specialize in driving strategic initiatives, enhancing organizational effectiveness, and fostering cross-functional collaboration to achieve business objectives. My expertise spans a broad range of areas critical to executive leadership and operational excellence:Strategic Planning and Execution | Developing and implementing actionable strategies aligned with organizational goals, with a focus on digital transformation, innovation, and business growth.Change Management | Leading organizational restructuring, process optimization, and team alignment to ensure seamless transitions during periods of change.Stakeholder Management | Collaborating with internal and external stakeholders, including C-level executives, to build consensus and ensure project success.Project and Program Leadership | Overseeing high-impact projects, from strategic planning to execution, ensuring alignment with organizational priorities and timely delivery.Operational Excellence | Streamlining workflows, improving cross-departmental communication, and driving efficiencies across key business functions.Brand and Marketing Strategy | Advising on brand positioning, go-to-market strategies, and integrated marketing campaigns to enhance market presence and drive revenue growth.Digital Innovation and Transformation | Supporting the development and implementation of digital initiatives, including product innovation and go-to-market strategies.Interim Leadership | Stepping into critical roles to provide leadership, structure, and strategic direction during transitional periods, ensuring business continuity and sustained progress.With a proven track record of managing complex projects, aligning cross-functional teams, and driving impactful outcomes, I excel at bridging strategy and execution to deliver measurable results in dynamic business environments. Show less

München, Bayern, Deutschland

Supporting Sport1 in their transformation and interim project management for the production of the new sport reality format EXATLON Germany.

Bad Oldesloe, Schleswig-Holstein, Deutschland

The goal of our non-profit cooperative is to promote future viability in rural areas and to develop the economic, ecological and educational interests of all stakeholders through innovative solutions and to drive change. In this way, we create relevant added value for its members and for the common good of the region.

Hamburg, Deutschland

Working as a Principal Consultant for selected clients.

Hamburg, Deutschland

Working as an Principal Consultant focusing on kids and family marketing and communication for selected clients.

Berlin, Deutschland

Working as an Principal Consultant and Interims Manager focusing on B2B Marketing and Communication for selected clients.

Supporting the Experience Marketing department, including development of the eLearning capabilities.

Berlin, München, Frankfurt

Working as an External Business Consultant and Interim PO focusing on Digital Transformation / Innovation and Strategic Marketing initiatives for selected clients.

Hamburg, Deutschland

Supporting the agency in different roles, set-ups and clients

Metropolregion München

Strategical and contextual support of the Deutschen Telekom in their Equal eSports Initiative

Berlin Und Umgebung, Deutschland

Management and consulting of strategic key accounts such as Lufthansa German Airlines in planning, organization and implementation of the Lufthansa FlyingLab platform.

Hamburg, Frankfurt And Berlin

External Marketing Consultant, working for different clients such as Deutsche Lufthansa / Digital Innovation Team and Lufthansa Systems.

Hamburg And Zürich

Freelance Marketing Consultant, worked for the SBB (Swiss Railway), responsible for the development and implementation of a new and innovative service in a new consumer based business segment.

Prague, The Capital, Czech Republic

Responsible for:- The overall consumer and trade marketing planning and the development of through-the-line programs for all local JTI brands (Camel, B&H, LD, Ronson, Winston) - Development and translation of trade and brand strategies into specific programs and materials - Development of all consumer and trade activities (on- and offline) across all brands; evaluation of those activities; definition, monitoring and controlling of the budget - Strategy development… Show more Responsible for:- The overall consumer and trade marketing planning and the development of through-the-line programs for all local JTI brands (Camel, B&H, LD, Ronson, Winston) - Development and translation of trade and brand strategies into specific programs and materials - Development of all consumer and trade activities (on- and offline) across all brands; evaluation of those activities; definition, monitoring and controlling of the budget - Strategy development, evaluation and implementation of merchandising programs and materials across all trade channels - Programs evaluation, maximizing their effectiveness and cost efficiency, monitoring timely implementation - Efficient utilization and management of the total consumer and trade marketing budget - Leading and managing eight direct reports through effective and permanent tasks allocation according to skills level, control and feedback and development possibilities- Compliance with JTI policies, procedures processes and perform J-SOX controls as specified in the J-SOX Global Reference Model Show less

Dagmersellen, Switzerland

Responsible for:- Identifying and analyzing of consumer trends and technologies- Development of business cases and plans- Feasibility study of new tools and technologies / digital media (online and mobile)- Development of scenarios on how new technologies can be used within the market legislations, e.g., in social networks like Facebook, Twitter, etc.- Conducting field tests

Dagmersellen, Switzerland

Responsible for all direct to consumer activities in Switzerland for Camel and Winston:- Budget and KPI definition / planning- Leading and coordination of all 1-2-1 Consumer activities- Strategy development and implementation of brand strategies and the consumer and trade marketing programs within the DTC channel (Events, 1-2-1 HoReCa and Image Activities) in the Swiss market - Responsible for all sponsorship activities (Strategy development, Identification, Negotiation… Show more Responsible for all direct to consumer activities in Switzerland for Camel and Winston:- Budget and KPI definition / planning- Leading and coordination of all 1-2-1 Consumer activities- Strategy development and implementation of brand strategies and the consumer and trade marketing programs within the DTC channel (Events, 1-2-1 HoReCa and Image Activities) in the Swiss market - Responsible for all sponsorship activities (Strategy development, Identification, Negotiation, Finalization)- Leading and implementation of the direct marketing and CRM activities and monitoring defined KPIs, such as contacts, brand impact and redemption rate - Leading, managing and coaching of eight direct reports Show less

Dagmersellen, Switzerland

Responsible for the planning and development of Camel and Winston ATL / BTL and digital media projects in Switzerland, including:- Development and implementation of brand strategies into ATL and BTL consumer activities including digital media- Development of program ideas together with the agencies- Set-up of KPIs and program monitoring- Managing all Direct Marketing programs and eCRM activities- Leading and coaching a team of six direct reports

Berlin Area, Germany

In charge of all JT International ATL / BTL and digital media projects in the markets Germany, Switzerland (local Marketing Team and Headquarter), Spain, Russia and Japan, including:- Direct contact person and person in charge for senior management- Development of ATL / BTL and digital program ideas together with the Strategic Consultant and Creative Consultant- Responsible for Media Sales and Online Advertising within the online projects- Development of yearly program plans… Show more In charge of all JT International ATL / BTL and digital media projects in the markets Germany, Switzerland (local Marketing Team and Headquarter), Spain, Russia and Japan, including:- Direct contact person and person in charge for senior management- Development of ATL / BTL and digital program ideas together with the Strategic Consultant and Creative Consultant- Responsible for Media Sales and Online Advertising within the online projects- Development of yearly program plans and budget allocations- Business development of new markets and projects- Leading and management of large teams- Responsibility for a multi-million dollar (USD) budget Show less

Berlin Area, Germany

In charge of initiating and guiding new projects such as Bank Vontobel (Swiss Privat Bank), Primus Online (online Marketplace), Avanturo (Insurance), Volkswagen (Automotive), etc.- First contact point for new business projects.- Budgeting and development of a business case / plan.- Set-up of team structure and briefing.- Guidance of the concept development to fulfill the customer needs.- Leading business meetings on managing board level.- Consulting of the new… Show more In charge of initiating and guiding new projects such as Bank Vontobel (Swiss Privat Bank), Primus Online (online Marketplace), Avanturo (Insurance), Volkswagen (Automotive), etc.- First contact point for new business projects.- Budgeting and development of a business case / plan.- Set-up of team structure and briefing.- Guidance of the concept development to fulfill the customer needs.- Leading business meetings on managing board level.- Consulting of the new clients. Show less

Aalen Area, Germany

Responsible for large-scale international projects, such as Reemtsma, R1 Cigarettes and Davidoff including:- Set-up and organizing the project team- Development and supervision of budget- Concept development- Guiding the design development- Management of partners

Aalen Area, Germany

Working in a project team for clients such as TUI (travel agent), Robinson (travel agent) and Metro (shopping platform). Responsibilities included:- Development of the project plan and budget- Rough concept development together with the Creative Team- Briefing of internal departments and client coordination

Friedrichshafen, Germany

Specialist in the Finance and Controlling department at MTU Friedrichshafen (machine building industry), responsible for:- Daily cash flow budget and disposition- Notification of incoming payments to the Headquarter- Accounting of bills and receipts- Organization and controlling of the cash for sales reps as well as their foreign currency

Certificate, Executive Brand Strategies

Ba, Multimedia, Multimedia Project Manager

The study took place in one of Europa's first academy in Online Marketing / Multimedia Development. Part of the curriculum was the study.

Industrial Administrator/Manager

Specialized University-Level Graduation, Commercial / Marketing, Nationally Examined Business Assistant