As a Sales Optimisation Specialist, with more than 2 decades of experience and hence expertise in sales leadership, sales coaching, sales performance, sales strategy and customer retention and acquisition, I work with my clients to help them drive optimum outcomes with their sales faculty.Sales Optimisation is such a vital success factor especially in today’s overly administrative world, as sales professionals across all industries are struggling more than ever to get customer facing time and even revenue generating time in their day.So often sales teams squander precious selling time and get stuck in process rather true customer engagement. Organisations engage me to help sales teams lift their eye-line and plot faster and more effective pathways to maximise sales success.Selling has evolved over the decades and customers demand a different engagement than previously and yet so many sales professionals have not evolved their own ways of selling. This is where organisations benefit from an external lens to bring their sales teams into the modern ways of customer interactions. Sales Operating Rhythms have lost their impact on pipeline building, so this is where sales professionals enjoy the greatest impact on their results.A thorough segmentation helps to reduce ineffective sales activities as this then mandates a richer Territory approach, almost like having a GPS to navigate faster and more accurate courses to optimum sales success. How are you or your sales teams evolving and staying ahead of their craft?