Richard Wong Email and Phone Number

Seasoned performance marketing leader with decades of experience in positions of increasing responsibility. Mix of client side and agency side experience, across a broad set of industries (Healthcare, Financial Services, Insurance, Travel, Consumer Electronics, B2B).Deep expertise in digital media with broad experience across other marketing disciplines. Problem solver with an entrepreneurial spirit and bias for action. Passionate about delivering a great Customer Experience and using Acquisition and Lifecycle marketing strategies to maximize business outcomes. Experience managing over $100M in annual budgets, leading cross-functional teams in a matrixed organization. Key Skills & Competencies:Business Growth - Growing P&L, creating strategic partnerships, identifying new markets or areas of opportunity, supporting launch of new market or productGo-to-Market Strategies - Omni-channel marketing plans for both B2C and B2B, new or existing products and servicesPaid Media campaign planning and execution - Search, Social, Display, Native, Streaming Audio, Radio, OOH, Video, TV, OTT, Affiliate, Directories and PrintDelivering great Customer Experience (CX) - content and creative strategy, CRM, personalization, website development, ecommerce, landing page testing/conversion optimization and SEOFinancial management - P&L management, vendor management and scope negotiation, budget stewardship, business forecastingData and Analytics - Customer Segmentation, Marketing Technology in web analytics, tagging, attribution, clean room, marketing mix modeling; data driven insights and recommendation, storytelling to drive understanding and buy-in, business intelligence tools (e.g. Tableau, Domo)