Richard Wong Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Atlanta, Ga, Us

Lead for Marketing across all our Orthopedic practices. With a focus on new patient acquisition, established patient retention & funnel management, owned & earned assets (e.g. website, social media, business listings, brand reputation), creative and paid media.

Windsor, Ca

Provide marketing strategy and support for companies looking to improve their customer acquisition or customer experience efforts. End-to-end services includes auditing, strategic recommendation, tactical implementation, optimization and reporting. Project or hours based scoping.

Mclean, Va, Us

Drive revenue and increase lifetime value through customer acquisition, retention and upsell of our smart home security system with subscription; Lead team in paid media, CRM (email and SMS), content, creative, ecommerce and SEO.Using 1st and 3rd party data to fuel insights and targeting; develop and execute marketing program to significantly improve Customer Acquisition Cost (50% lower) and Retention Rate (30% higher).Create and execute review solicitation strategy to improve online reputation while finding the opportunity to create feedback loop to Customer Support and Product team to enhance customer experience. Resulting in rating increase from 2.4 to 4.4 (out of 5).Improved email deliverability from 60% to 99% and created SMS channel strategy to complement email communication.

Chicago, Il, Us

Led the media team to support B2C and Recruitment marketing efforts across various brands in our portfolio, including Aspen Dental, Chapter Aesthetic Studio, Motto Aligners and WellNow Urgent Care. Developed integrated channel strategy that balances individual needs across our 1000+ locations, as well as the chain-wide business goals.Continued new channel testing to expand list of proven tactics we can deploy based on business need. Went from only running 3 channels (Directories, Paid Search and TV), to adding 7 more in the mix (Native, OLV, Programmatic Display, Social, Streaming Audio, DRTV and Direct Mail). Used MMM to inform go-to-market strategy and media mix. Led Digital Center of Excellence, to share best practices and learnings (for media and creative) across brands in portfolio.Significantly improved revenue (+24%) and ROAS (+40%) YOY. Developed campaign KPIs and goals based on understanding of LTV and CAC.

Boston, Massachusetts, Us

Clients: Bank of America, Delta Vacations, HP EnterpriseShaped and articulated vision on audience and data led media planning. Integrated paid search with media strategies across other channels to deliver on clients' business goals.Evaluated, tested and on-boarded new marketing technology such as Data Management Platform (DMP), Tag Management Solution, Multi-touch Attribution and Campaign Trafficking/Management Platform.Define audience segmentation strategy to create more targeted and personalized marketing programs. Turn insights into action for campaign optimizations. Always-on iterative testing.

Boston, Massachusetts, Us

Paris, Fr

Clients: Allstate, Bose, Hyatt, MoneyGram.Client Strategy and Performance Media lead; Led strategy and execution for global accounts, with activities in Performance media (Search, Social, Programmatic Display), SEO, analytics, website design and testing.Met and exceed client's business and revenue goals annually, through integrated marketing plans, on-going testing and optimizations for marketing tactics.Accountable for client account P&L, scope of work development, vendor relationships, direct oversight of a team of 15 and an additional 15 dotted line cross-functional team members.

Paris, Fr

Paris, Fr

Paris, Fr

Paris, Fr

Developed and managed email, search and social media initiatives that resulted in a 30% increase in new customer acquisition, doubled site traffic and a tenfold increase in brand awareness. Supervised customer support and sales team. Managed all client and vendor relationships.Evaluated overall effectiveness of marketing initiatives based on campaign reach, customer segmentation, site analytics, customer retention and acquisition rates.

New York, New York, Us

Performed market research and data analysis to identify solutions for increasing customer retention and acquisition. Conducted a competitive analysis to help understand performance variances in different markets. Made recommendation to change tactical execution for local markets based on analysis.

Evanston, Illinois, Us

Developed research agenda to support recruitment and marketing efforts. Synthesized qualitative and quantitative data from market research; helped prepare seminar and conference materials.

Zurich, Ch

Generated over $1MM in cost savings through completion of projects in quality control and production scrap reduction. Identified solutions for optimal production via statistical analysis and predictive models.

M.S., Integrated Marketing Communications

B.S., Industrial Engineering