Data and Analytics Leader experienced in understanding data to improve decisions and drive growth in Finance, Healthcare, Advertising, and Publishing, involving Finance, Risk, Master Data, Operations, Sales, and Marketing. STRATEGY: Delivered P&L optimization engine to increase balances by $2B annually by driving cross-functional planning and implementation, using a combination of competitive intelligence and phased reintroduction plan in response to Covid-19 uncertainty.DEMOGRAPHICS: Developed insurance coverage population map, detailing covered lives to allow providers and pharmaceutical organizations to understand preferred status as compared to peers.OPTIMIZATION: Developed media auction bidding system that increased revenues $7M annually.ANALYTICS: Experience in deploying and developing in Microsoft Azure, Tableau Server, Snowflake, SAS and Python.ROBOTIC PROCESS AUTOMATION: Developed comprehensive eDiscovery File Automation system, reducing processing time from 40 minutes to 3.
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Associate Director, Marketing AnalyticsOnemain Financial Jun 2021 - PresentBaltimore , Md, Us- Managed $80M+ Direct Mail budget in order to optimize response and return.- Worked across Marketing, Risk, Operations, and Finance to ensure success of our main marketing channel. -
Assistant Vice President, Strategic AnalyticsBarclays Jan 2018 - May 2021London, Gb- Responsible for strategy planning and implementation of Python-based P&L engine that forecasted incremental 3-year benefit.- Led monthly Global Knowledge Sharing meetings with UK and India based teams.- Led fluid response to Covid-19 mitigation efforts with stepped risk approach to re-entry.- Closely monitored competitive landscape to ensure strategy and market aligned.- Member of Barclays Citizenship ScopeAthon event in 2020. Assisted Family Counseling Center of St. Paul's in web and analytics best practices. -
Senior Data ScientistMmit (Managed Markets Insight & Technology) Jul 2014 - Jan 2018Yardley, Pennsylvania, Us- Developed Covered Lives algorithm that estimated 200 million commercial lives across the entire United States using multiple disparate sources of data.- Led multiple analytic projects to develop key BI metrics for Sales, Marketing, Research, and Operations departments, using Tableau, Power BI, SSIS and SSRS. -
Senior Data ScientistCadent Mar 2013 - Jul 2014New York, Ny, Us- Built, implemented, and maintained Sales analytics portfolio, showcasing clients’ current and historical commercial airings in Tableau.- Sourced, designed, and developed brand new Sales site that allowed clients to drill down to single record levels or aggregation of millions of commercials.- Mentored and provided technical best practices to ensure alignment across designs. -
Data AnalystElsevier Oct 2012 - Mar 2013Amsterdam, North Holland, Nl -
Senior Business AnalystCadent Apr 2010 - Nov 2011New York, Ny, Us
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Business AnalystMerck Jun 2009 - Mar 2010
Richard Hurst Education Details
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Villanova UniversityStrategic Management And International Business -
Temple UniversityStatistics
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Villanova UniversityMathematics
Frequently Asked Questions about Richard Hurst
What company does Richard Hurst work for?
Richard Hurst works for Onemain Financial
What is Richard Hurst's role at the current company?
Richard Hurst's current role is MStat / MBA.
What schools did Richard Hurst attend?
Richard Hurst attended Villanova University, Temple University, Villanova University.
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