Richard Willis Email and Phone Number
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As the Senior Director of Global E-commerce at Zippo, I lead the strategy and execution of US/LATAM/EMEA/India e-commerce channels for the iconic consumer goods brand and its subsidiary, Case Knives. With over 15 years of experience in digital marketing, eCommerce, and CRM across multiple industries and geographies, I have a proven track record of unlocking new revenue frontiers and transforming consumer experiences. I have over a decade of deep experience with Amazon.In my current role, I work across diverse markets, including the US, LATAM, EU, and India, to optimize the performance of key eCom accounts, 3P marketplaces, and owned platforms. I also spearhead the evolution and acceleration of Zippo's B2B platform, Zippo Gateway, which serves over 2,000 distributors and retailers worldwide. Additionally, I lead the global eCommerce new business development, identifying and pursuing new opportunities and partnerships that align with Zippo's vision and values. My mission is to drive explosive global eCommerce growth for Zippo and Case Knives, while enhancing customer loyalty and satisfaction.
Zippo Manufacturing Company
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Senior Director, Global EcommerceZippo Manufacturing Company Dec 2021 - PresentBradford, Pa, Us- Leading global eCommerce for Zippo and Case Knives across diverse geographies (US, LATAM, EU, India).- Spearheading the evolution of Zippo's B2B platform, Zippo Gateway.- Driving new business development efforts. -
Darwin Ilab Lead (North America)Irobot Feb 2021 - Dec 2021Bedford, Massachusetts, Us- Led cross-functional team (15+) to rapidly evolve iRobot web properties globally.- Created testing framework resulting in over 250 successful tests on digital strategy.- Drove immediate and tangible results.- Expanded iLab project globally, leading to EMEA iLab establishment. -
Director Of Digital MarketingSkillsoft Jan 2020 - Dec 2020Nashua, New Hampshire, Us- Built and led an agile digital marketing team for demand generation, revolutionizing global go-to-market strategy.- Developed customer-centric, mobile-first .com destinations for Skillsoft and SumTotal.- Established an e-commerce framework, achieving the first e-commerce sales in the organization's history.- Pioneered transition of in-person events to successful digital events amidst COVID-19. -
Consultant And Editor-In-ChiefInbound Pilot Jan 2019 - Jan 2020- Provided expertise in digital strategy, e-commerce, and CRM for CPG clients -
Director Digital Marketing: EuropeMattel, Inc. Oct 2017 - Dec 2018El Segundo, California, Us- Directed European teams, driving digital marketing and eCommerce excellence.- Led a team of 8 specialists across multiple markets, consistently outperforming industry standards.- Orchestrated omni-channel marketing campaigns across global product brands.- Directed eCommerce digital marketing across owned properties and partner channels. -
Senior Manager Digital Marketing: EuromeaMattel Jun 2014 - Mar 2017El Segundo, California, Us- Directed European digital marketing and eCommerce teams, achieving exceptional performance.- Led cross-functional team across 11 markets, consistently surpassing market conditions.- Oversaw eCommerce digital marketing across owned properties and retail channels.- Orchestrated omnichannel campaigns for sustained eCommerce growth. -
Senior Manager Digital Marketing: Core EuropeMattel Jul 2013 - Jun 2014El Segundo, California, Us- Established and executed pioneering European digital marketing strategy across mobile, web, and social platforms.- Introduced social media to the region, transforming our online presence and reshaping internal perceptions.- Formed and led a specialized digital media team, driving strategic insight and flawless execution in a complex multi-market environment.- Accelerated digital media understanding through leadership in social, online video, YouTube, display, and programmatic channels.- Enhanced digital operations, optimizing over 100 websites across Europe.- Defined crucial digital metrics, guiding the organization through a multi-generational roadmap to digital transformation.- Managed renowned global brands, including Barbie, Hot Wheels, Fisher-Price, and more. -
Digital Customer Communications Manager EmeaHtc Aug 2012 - Jul 2013Taoyuan, Tw, Tw- Spearheaded 'Best in Class' social customer service adoption in EMEA, leveraging Facebook and Twitter for Northern European regions.- Contributed to the global team revolutionizing HTC's digital customer engagement approach.- Developed robust internal infrastructure, enabling business-wide empowerment and insights. -
Consultant: Ecommerce, Digital Marketing And CrmInbound Pilot Nov 2011 - Aug 2012- Provided freelance consultancy to Entertainment and Consumer Electronics industries, offering strategic insight and digital content expertise.- Led projects for brand preference, social media strategy, and digital content across diverse clients. -
Digital Marketing Manager EmeaSega Networks Inc. Jul 2010 - Nov 2011San Francisco, California, Us- Drove SEGA's EMEA digital strategy, fostering agility and strategic responses in the digital marketplace.- Orchestrated innovative first-party marketing strategies across various platforms and executed campaigns for diverse titles. -
First Party Marketing ManagerSega Nov 2009 - Jun 2010Gb- Identified opportunities within first-party platforms, collaborating with stakeholders to develop effective digital strategies.- Explored new product types and played a pivotal role in SEGA's entry into virtual spaces. -
Account DirectorCandyspace Jan 2009 - Nov 2009London, England, Gb- Advised Blue Chip clients on innovative digital strategies, emphasizing ROI and transformative adoption.- Streamlined reporting processes, enhancing visibility of effectiveness for clients. -
Synchs And Brands Manager[Pias] Aug 2007 - Dec 2008London, Gb- Pioneered a digital-focused marketing department, expanding digital routes to market.- Managed social media relationships and drove engagement for [PIAS] UK artists. -
Mobile Manager (Worldwide)[Pias] Jul 2005 - Jun 2007London, Gb- Established [PIAS]'s mobile strategy and business unit, facilitating non-traditional channels and brand relationships. -
Marketing Manager[Pias] Oct 2001 - Jun 2005London, Gb- Transformed marketing strategy, aligned with non-music brands, and introduced digital practices.
Richard Willis Skills
Richard Willis Education Details
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Imperial College Business SchoolBusiness -
University Of NottinghamSociology
Frequently Asked Questions about Richard Willis
What company does Richard Willis work for?
Richard Willis works for Zippo Manufacturing Company
What is Richard Willis's role at the current company?
Richard Willis's current role is Global eCommerce Leader @ Zippo | MBA | Strategic Vision | Business Development | Digital Transformation.
What is Richard Willis's email address?
Richard Willis's email address is ri****@****oft.com
What is Richard Willis's direct phone number?
Richard Willis's direct phone number is +131025*****
What schools did Richard Willis attend?
Richard Willis attended Imperial College Business School, University Of Nottingham.
What are some of Richard Willis's interests?
Richard Willis has interest in Mobile, Social Media, Gaming, Art, Photography, Business, Travel, Emergent Platforms.
What skills is Richard Willis known for?
Richard Willis has skills like Digital Marketing, Digital Strategy, Mobile Marketing, Mobile Devices, Marketing Strategy, Strategy, Video Games, Digital Media, Social Media Marketing, E Commerce, Social Media, Brand Development.
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