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@zippo.com
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3 phones found area 310 and 162
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Richard Willis is listed as Global eCommerce Leader @ Zippo | MBA | Strategic Vision | Business Development | Digital Transformation at Zippo Manufacturing Company, based in Boston, Massachusetts, United States. AeroLeads shows a work email signal at zippo.com, phone signal with area code 310, 162, and a matched LinkedIn profile for Richard Willis.
Richard Willis previously worked as Senior Director, Global eCommerce at Zippo Manufacturing Company and Darwin iLab Lead (North America) at Irobot. Richard Willis holds Mba, Business from Imperial College Business School.
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AeroLeads found 1 current-domain work email signal for Richard Willis. Compare company email patterns before reaching out.
As the Senior Director of Global E-commerce at Zippo, I lead the strategy and execution of US/LATAM/EMEA/India e-commerce channels for the iconic consumer goods brand and its subsidiary, Case Knives. With over 15 years of experience in digital marketing, eCommerce, and CRM across multiple industries and geographies, I have a proven track record of unlocking new revenue frontiers and transforming consumer experiences. I have over a decade of deep experience with Amazon.In my current role, I work across diverse markets, including the US, LATAM, EU, and India, to optimize the performance of key eCom accounts, 3P marketplaces, and owned platforms. I also spearhead the evolution and acceleration of Zippo's B2B platform, Zippo Gateway, which serves over 2,000 distributors and retailers worldwide. Additionally, I lead the global eCommerce new business development, identifying and pursuing new opportunities and partnerships that align with Zippo's vision and values. My mission is to drive explosive global eCommerce growth for Zippo and Case Knives, while enhancing customer loyalty and satisfaction.
Listed skills include Digital Marketing, Digital Strategy, Mobile Marketing, Mobile Devices, and 46 others.
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A career timeline built from the work history available for this profile.
Bradford, Pa, Us
- Leading global eCommerce for Zippo and Case Knives across diverse geographies (US, LATAM, EU, India).- Spearheading the evolution of Zippo's B2B platform, Zippo Gateway.- Driving new business development efforts.
Bedford, Massachusetts, Us
- Led cross-functional team (15+) to rapidly evolve iRobot web properties globally.- Created testing framework resulting in over 250 successful tests on digital strategy.- Drove immediate and tangible results.- Expanded iLab project globally, leading to EMEA iLab establishment.
Nashua, New Hampshire, Us
- Built and led an agile digital marketing team for demand generation, revolutionizing global go-to-market strategy.- Developed customer-centric, mobile-first .com destinations for Skillsoft and SumTotal.- Established an e-commerce framework, achieving the first e-commerce sales in the organization's history.- Pioneered transition of in-person events to successful digital events amidst COVID-19.
- Provided expertise in digital strategy, e-commerce, and CRM for CPG clients
El Segundo, California, Us
- Directed European teams, driving digital marketing and eCommerce excellence.- Led a team of 8 specialists across multiple markets, consistently outperforming industry standards.- Orchestrated omni-channel marketing campaigns across global product brands.- Directed eCommerce digital marketing across owned properties and partner channels.
El Segundo, California, Us
- Directed European digital marketing and eCommerce teams, achieving exceptional performance.- Led cross-functional team across 11 markets, consistently surpassing market conditions.- Oversaw eCommerce digital marketing across owned properties and retail channels.- Orchestrated omnichannel campaigns for sustained eCommerce growth.
El Segundo, California, Us
- Established and executed pioneering European digital marketing strategy across mobile, web, and social platforms.- Introduced social media to the region, transforming our online presence and reshaping internal perceptions.- Formed and led a specialized digital media team, driving strategic insight and flawless execution in a complex multi-market environment.- Accelerated digital media understanding through leadership in social, online video, YouTube, display, and programmatic channels.- Enhanced digital operations, optimizing over 100 websites across Europe.- Defined crucial digital metrics, guiding the organization through a multi-generational roadmap to digital transformation.- Managed renowned global brands, including Barbie, Hot Wheels, Fisher-Price, and more.
Taoyuan, Tw, Tw
- Spearheaded 'Best in Class' social customer service adoption in EMEA, leveraging Facebook and Twitter for Northern European regions.- Contributed to the global team revolutionizing HTC's digital customer engagement approach.- Developed robust internal infrastructure, enabling business-wide empowerment and insights.
- Provided freelance consultancy to Entertainment and Consumer Electronics industries, offering strategic insight and digital content expertise.- Led projects for brand preference, social media strategy, and digital content across diverse clients.
San Francisco, California, Us
- Drove SEGA's EMEA digital strategy, fostering agility and strategic responses in the digital marketplace.- Orchestrated innovative first-party marketing strategies across various platforms and executed campaigns for diverse titles.
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- Identified opportunities within first-party platforms, collaborating with stakeholders to develop effective digital strategies.- Explored new product types and played a pivotal role in SEGA's entry into virtual spaces.
London, England, Gb
- Advised Blue Chip clients on innovative digital strategies, emphasizing ROI and transformative adoption.- Streamlined reporting processes, enhancing visibility of effectiveness for clients.
![[Pias]](https://cimg.aeroleads.com/ln/logos/62/dbf1304866b00cc56734fa4e5cf76d26.jpg)
London, Gb
- Pioneered a digital-focused marketing department, expanding digital routes to market.- Managed social media relationships and drove engagement for [PIAS] UK artists.
London, Gb
- Established [PIAS]'s mobile strategy and business unit, facilitating non-traditional channels and brand relationships.
London, Gb
- Transformed marketing strategy, aligned with non-music brands, and introduced digital practices.
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Richard Willis works for Zippo Manufacturing Company.
Richard Willis is listed as Global eCommerce Leader @ Zippo | MBA | Strategic Vision | Business Development | Digital Transformation at Zippo Manufacturing Company.
AeroLeads has found 1 work email signal at @zippo.com for Richard Willis at Zippo Manufacturing Company.
AeroLeads has found 3 phone signal(s) with area code 310, 162 for Richard Willis at Zippo Manufacturing Company.
Richard Willis is based in Boston, Massachusetts, United States while working with Zippo Manufacturing Company.
Richard Willis has worked for Zippo Manufacturing Company, Irobot, Skillsoft, Inbound Pilot, and Mattel, Inc..
You can use AeroLeads to view verified contact signals for Richard Willis at Zippo Manufacturing Company, including work email, phone, and LinkedIn data when available.
Richard Willis holds Mba, Business from Imperial College Business School.
Richard Willis is listed with skills including Digital Marketing, Digital Strategy, Mobile Marketing, Mobile Devices, Marketing Strategy, Strategy, Video Games, and Digital Media.
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