Richard Wong

Richard Wong Email and Phone Number

Vice President Director, Data and Analysis @ Digitas North America
New York, NY, US
Richard Wong's Location
New York, New York, United States, United States
Richard Wong's Contact Details
About Richard Wong

10+ years of analytics experience, specializing in marketing, communications and customer insights8+ years of leadership and management expertise, establishing the analytics teams as the go-to experts for insights, research and measurementA proven builder, marketing and leader of digital and social analytics, informing and improving communications strategies for clients across different industry verticals. Transformed an unmet client need of resources and time into a $600K reporting service offering at Quid. Launched a proprietary owned content performance offering at VaynerMedia that contributed to the highest Labor Day Sales weekend for a mattress retailer. Optimized awareness, engagement and conversion by uncovering iterative improvements in content strategy daily, weekly, monthly and quarterly. Increased deployment to ten clients, yielding over 222M impressions across 150 different audience segments.Specialties: research, insight generation, SEO, keyword identification, social listening, search query building, data visualization/story telling, report development, campaign marketing, content strategy, completive landscape analyses, launch/crisis monitoring, statistical modeling, trend spotting, influencer marketing, network mapping, correlation and predictive analyses.Tools: Quid, Meltwater, Brandwatch, Sprinklr, TalkWalker, Tableau, PowerBI, Excel, PowerPoint, Google Analytics, SAP, Adobe Analytics

Richard Wong's Current Company Details
Digitas North America

Digitas North America

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Vice President Director, Data and Analysis
New York, NY, US
Richard Wong Work Experience Details
  • Digitas North America
    Vice President Director, Data And Analysis
    Digitas North America
    New York, Ny, Us
    View
  • Digitas North America
    Vice President Director, Data & Analysis
    Digitas North America Mar 2024 - Present
    Boston, Massachusetts, Us
    View
  • Freelance
    Analytics Consultant
    Freelance Feb 2023 - Mar 2024
  • Vaynermedia
    Senior Director, Analytics
    Vaynermedia Jun 2022 - Feb 2023
    New York, Ny, Us
    Launched a new service offering that transformed the content creation process from a subjective art form to a scientific process backed by data. Optimized the speed and effectiveness of paid efforts, through statistical modeling and benchmarking of meaningful performance metrics to prioritize content themes, types, etc. Provided iterative strategic and creative recommendations based on daily, weekly, monthly and quarterly trends.Expanded deployment from one to ten clients, resulting in over 222M+ impressions across 150 different audience segments (TikTok, Instagram, Facebook, LinkedIn, Twitter, Pinterest, etc.). Contributed to a mattress retailers largest Labor Day sales weekend through monitoring/optimization of social content via a proprietary Tableau dashboard
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  • Nbcuniversal Media, Llc
    Director Of Analytics & Strategy - Diversity, Equity & Inclusion
    Nbcuniversal Media, Llc Jan 2021 - Jun 2022
    New York City, Ny, Us
    The trusted advisor for all diversity, equity and inclusion-related data and analytics needs. This includes the analysis of monthly, quarterly and ad hoc workforce data to improve workforce parity by informing decisions such as hiring, promotions and terminations. Managed two consecutive DiversityInc survey submissions, where Comcast NBCU ranked top 10 in both yearsDeveloped an entertainment-specific competitive audit to benchmark NBCU's workforce mix against peers, identifying potential areas for improvement. Monitored and identified DEI trends, policies, and standards by assessing peer collateral such as environmental, social and governance and corporate impact reports on a quarterly basis.
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  • Syneos Health (Previously Inc Research/Inventiv Health)
    Director, Digital & Social Analytics
    Syneos Health (Previously Inc Research/Inventiv Health) Nov 2016 - Jan 2021
    Morrisville, Nc, Us
    Established the analytics team from a new department into the go-to experts for insights, research and measurement, generating over $2.1M in service revenue in total Expanded the analytics team from 4 to 8 while simultaneously building out the product portfolio, which includes influencer identification, social landscape analyses, monitoring/reporting, audience segmentation, owned social audits, network analyses, customer journey mapping, etc.
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  • Netbase Solutions, Inc.
    Report Services Lead
    Netbase Solutions, Inc. Oct 2015 - Oct 2016
    Santa Clara, Ca, Us
    Generated $600K in service hours by transforming an unmet client need for staff resources to a thriving business offering. Partnered with clients as an extension of their team; structuring, analyzing, distilling and packaging social data in-house on their behalf. This service expedited product deployment and client onboarding while also boosting renewals, reducing churn and optimizing results for users.Developed monthly, quarterly and ad hoc reports for clients such as United Airlines, L’Oreal, T-Mobile, Arby’s, Keurig, Nature’s Bounty, Western Union, Metlife etc.
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  • Real Chemistry
    Analytics Manager
    Real Chemistry Feb 2013 - Oct 2015
    New York, Ny, Us
    Assessed and optimized communications strategies for clients such as Verizon, P&G, Warner Bros, Nissan and Citi. Uncovered industry trends, identified key influencers, conducted audience segmentations and network mapping for precision marketing by leveraging proprietary tools and inferential statistics. Also executed real-time monitoring to assess and mitigate reputational risks. Social listening: The identification of industry trends, competitor news, customer journeys, the unmet needs of patients, etc. This informed marketing strategies by providing a macro/micro perspectives, competitive business intelligence, leveraged audience segmentation to identify optimal touch-points to sway customer decision-making, etc.Social properties audit: Assessed owned content performance and bench-marked against competitors to uncover improved content development opportunities, uncover trending themes, notable partnerships, etc.Influencer Identification: Determined industry stakeholders (organizations, journalists/media, advocates, patients, doctors, etc.) for brand partnerships, rapport-building, monitoring, etc.Clients: Verizon, Citi, Warner Brothers, P&G, Genentech and Pfizer
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  • Syneos Health (Previously Inc Research/Inventiv Health)
    Business Development And Internal Marketing
    Syneos Health (Previously Inc Research/Inventiv Health) Aug 2008 - Feb 2013
    Morrisville, Nc, Us
    Increased the win-to-loss ratio of new business assignments by 20% since joining the agency. Contributed to over 200 new business pitches for PR professionals.Curated weekly company-wide newsletter and development of the internal knowledge sharing database (case studies, responses, bios, etc.)
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  • Aig Global Asset Management
    Strategic Development Analyst
    Aig Global Asset Management Oct 2006 - Aug 2008
    New York, Ny, Us
    Increased the revenue of AIG’s strategic development team's by conducting research, analyzing and engaging leads in the second tier banks market. Executed and brainstormed new developments in market strategies with the team on a weekly basis.
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  • The New York Historical Society
    Library Assistant
    The New York Historical Society Aug 2005 - Aug 2006
    New York, Ny, Us
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  • The Science Industry And Business Library
    Page
    The Science Industry And Business Library Aug 2004 - Aug 2005
    New York, Ny, Us
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Richard Wong Skills

Social Media Analytics Strategic Communications Internal Communications Marketing Public Relations Research Business Development Powerpoint Strategy Social Media Marketing Corporate Communications Marketing Communications Healthcare Facebook Marketing Strategy Integrated Marketing Crisis Communications Problem Solving Brand Development Digital Marketing Product Marketing Content Strategy Market Research Quantitative Research Quantitative Analytics Data Analysis Competitive Analysis Business Intelligence Project Management Analytical Skills Business Analysis Segmentation Strategic Planning Customer Insight Customer Relationship Management Product Development Integration Web Analytics Microsoft Excel Google Analytics Tableau Management Leadership Relationship Building People Management Critical Thinking Data Analytics Marketing Analytics Business Strategy

Richard Wong Education Details

  • Hunter College
    Hunter College
    Economics
  • High School For Leadership And Public Service
    High School For Leadership And Public Service

Frequently Asked Questions about Richard Wong

What company does Richard Wong work for?

Richard Wong works for Digitas North America

What is Richard Wong's role at the current company?

Richard Wong's current role is Vice President Director, Data and Analysis.

What is Richard Wong's email address?

Richard Wong's email address is ri****@****dia.com

What is Richard Wong's direct phone number?

Richard Wong's direct phone number is +134755*****

What schools did Richard Wong attend?

Richard Wong attended Hunter College, High School For Leadership And Public Service.

What are some of Richard Wong's interests?

Richard Wong has interest in Health, Economic Empowerment.

What skills is Richard Wong known for?

Richard Wong has skills like Social Media, Analytics, Strategic Communications, Internal Communications, Marketing, Public Relations, Research, Business Development, Powerpoint, Strategy, Social Media Marketing, Corporate Communications.

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