Lead of paid channel strategy + investment and external partnerships - Develop, track, and optimize investment strategies and budgets across paid media channels- Identify, vet, propose, test, analyze, manage, measure, and optimize (or kill) new paid, earned, and owned channels- Manage partnerships with external agencies / operators including direction, budgeting, deliverables, objectives, and results- Identify, vet, launch, and manage or train team members on new tools intended improve growth + efficiency of the organization.- Develop strategy and manage specific paid channels including Google Ads, Pinterest Ads, TikTok Ads, Reddit Ads, and direct mail- Report past results vs. goals, forecast future results vs. goals, and provide analysis and recommendations to ensure we achieve or exceed those goals- Collaborate with various departments including inventory, customer care, marketing, and finance to help reduce friction and improve efficiency where possible

Strategic direction, marketing, partnerships, customer service, and whatever needs doing...Deep Cut is home goods and decor e-comm brand. We design, hand-make, and sell wooden home goods including record storage and display shelving, floating bookshelves, cutting boards, and more. Our products use clean designs made from beautiful materials that arrive at your door step ready to install (easily). Everything we make is intended to help our customers get more joy out of their homes.

Digital advertising planning, execution, and on-going optimization, focusing on new customer acquisition, retention, and increasing customer lifetime value. Specialization in Google Ads and Pinterest Ads (my favorites) along with Meta Ads, TikTok Ads, and Reddit Ads for ecom DTC brands.

Integrate and manage operations, plan and develop client strategies and scopes of work, manage and cultivate client relationships, manage, direct, and oversee execution and execution team including internal team members and external partners to deliver client success.

Develop and manage agency partnership network, lead direct client business development, develop content marketing and paid acquisition strategies, lead and direct internal marketing team, oversee and support senior account services team.

Managed account services team across client base, personally managed key accounts, led and directed business development activity, oversaw operations and implementation planning and execution, identified and assisted in developing new and diversified product offerings.Ambient Group (now QMS NZ) is a diverse agency with an offering spanning experiential marketing, out-of-home media, event production, and PR services. The agency delivers best in class executions across the various pillars of the business for brands like LG Electronics, Coca Cola, Huawei, Auckland Transport, Vodafone, TVNZ, Jetstar Airlines, and Paramount Pictures among others directly and/or in collaboration with agency partners. The focus is delivering memorable and engaging placements and experiences for consumers, businesses, and/or influencers on behalf of brands to achieve spectacular results. I joined Ambient in its infancy just two years after its founding. Throughout my time there, I grew and developed with the company through various roles. I was involved with virtually every aspect of the business at one time or another, but my main areas of focus were client services, business development, team management, out-of-home and experiential strategy and tactical implementation, client communication, creative ideation, and internal strategy. The strong earned relationships I developed with clients while at Ambient along with visionary leadership and a spectacular team are what I consider to be the key drivers of the company's success.

Managed account services team across client base, personally managed key accounts, led and directed business development activity

Managed portfolio of approximately 50% of direct and agency clients, developed and implemented business development activity

Managed portfolio of display advertising clients, serviced accounts, pitched special features and initiatives, designed short and long-term print advertising strategies.APN News & Media (now NZME) is the largest media supplier in New Zealand with an offering that spans print (daily press, magazine), online, radio, and e-commerce brands. The New Zealand Herald is the largest daily print and online news source in the country.