Richard York Email & Phone Number

Cambridge, England, United Kingdom

Cambridge, England, United Kingdom

Monumo's mission is to bring a new wave of innovation to the world of electric motors, making them smaller, lighter, more efficient, and with minimal use of those rare earth magnets that can have such a detrimental environmental impact.

Cambridge, England, United Kingdom

As an Independent Marketing Consultant, I provide strategic marketing and communications advice to a startup from the University of Cambridge, including compelling audience-targeted messaging to support the institution's mission and objectives with a positive outcome.

Cambridge, England, United Kingdom

During this time, I directed the growth of the ADAS system by defining the customer "whole product" needs and leading European automotive Tier One, OEMs, and ecosystem engagements. I have identified product deficiencies using STLs software to ensure close alignment with client requirements. I have also produced content articulating the gap and co-ordinated multi-stage solutions with the internal stakeholders and management team.Here are a few examples of my contributions to the organization:• Established partnerships with third-party vendors for long-term growth and capture business expansion.• Managed sub-contract proposals for future product development to ensure quality, detailed specifications, and full internal buy-in.

Cambridge, England, United Kingdom

Hand-picked by the VP and GM to be part of the core team delivering Arm Flexible Access. Throughout my term in the position, I drove business development by cultivating long-term partnerships with Arm's top clients. I led complex deals, prospected new customers, delivered product presentations, and generated proposals. In addition, I conducted market research and analysis to establish growth areas and secure a future pipeline of profitable clients.Here are a few examples of my contributions to the organization: • Converted 50% of major customers to the new model, directly enabling a wider evolution of products with the top 5% of customers.• Turned around an underperforming market by building an engagement and operating process and facilitated training to educate the sales and trade team on account requirements.

Cambridge, United Kingdom

Here, I developed new business revenue by changing the internal perception of design houses from a short-term revenue source to a long-term multiplier and growth driver for the company.Here are a few examples of my contributions to the organization: • Cultivated relationships with numerous global silicon design house partners.• Instrumental as a key contributor to the trendy book Custom Chips for Dummies, which was adopted by the chip design community and used as a marketing tool.

Cambridge, United Kingdom

To achieve company goals, I headed the embedded segment communications and marketing for automotive, industrial, microcontrollers, HDD/SSD, and smart analogue. I have grown a competitive drive for new business by building connections with OEMs and Tier Ones, including Nissan, Audi, Toyota, VW, BMW, Bosch, Denso, and Continental.Here are a few examples of my contributions to the organization: • Competently delivered webinars, podcasts, and press interviews at numerous investor and analyst events to promote company goals.• Directed efforts for enabling company-wide approval of Arm-based products throughout the BMW Group through leading workshops with engineering and quality assurance teams at BMW headquarters.• Raised time-triggered vehicle network awareness by presenting the premier Electronics in Vehicles conference (ELIV) with the TTTech CEO in Baden-Baden.

Cambridge, Uk

As a VP of Embedded CPU Marketing, I chaired all Cortex-R and Cortex-M product lines and technologies aimed at creating a sustainable product line that met the needs of the key target markets. I led numerous product launches of the Cortex-R and Cortex-M processor products. In addition, I monitored complex and tight design cycles with 40 engineers.Here are a few examples of my contributions to the organization: • Drove all marketing initiatives and product promotion strategy and execution, earning significant design agreements with Bosch and Texas Instruments companies.• Headed PR agency through three major product launches, 40 press and analyst briefings, and published articles and white papers.• Delivered effective sales force and FAE training and mentored fellow product marketers to achieve peak performance.• Recognised for selling eight licenses in the first year, enabling Cortex-R4 Arm's most licensed product with more than $20 million in sales.

Product manger at ARM running many product families including the SecurCore family of smart card processors and The TrustZone technology for securing open platforms such as Smart Phone. I also managed the development of the Cortex-R4 family, one of the most successful recent products built by ARM.

Started with ARM as an engineer working on maintaining the ARM7TDMI processor. Then worked as the technical lead on a project to build a DSP and finally moved in to an engineer/protect manager role for ARM's advanced trace technology.

Msc, Computer Research

Computer Engineering