Richard Raju Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Exclusive private boutique business growth and marketing consulting agency embedded with the CEO's and senior management team as Principal Consultant, specialising in Business Growth, end-to-end Strategic Digital Marketing, Media and eCommerce for a selected group of clients.

Bangkok City, Thailand

• Setup business operations in Asia from scratch.• Established approach to luxury brand protection technology to deliver real-time consumer engagement.• Recruited and trained 6 regional business managers and strategic business partners across Asia.• Implemented actionable qualitative and quantitative market research to identify business opportunities.• Managed developed and managed in-house corporate marketing campaigns and sales strategies.

Asia Pacific Region, Bangkok, Thailand

• Established foundation for growth through brand awareness, consideration and trial with a marketing budget of AUD$1.5 million to generate a new business pipeline of AUD$200 million in 2017.• Contributed to doubling the company share price in 1st 6 months.• Created and implemented comprehensive company marketing and client management plan.• Increased revenue by 38% in 1st year and delivered a new business pipline of $78 million over 3 years.• Implemented customised marketing campaigns to engage target client audience in luxury brands, government, pharmacuitical, consumer electronics, food and beverage manufacturer categories.• Established digital marketing platforms for sustained and profitable new business acquisition.

Shanghai City, China

• Pioneered on-line-2-off-line-2-on-line (O2O2O) marketing by integrating traditional advertising, paid, owned and earned digital and social media marketing.• Lead digital convergence marketing across the company. • Expanded business exclusively with Nestle: Nescafe, Confectionery and infant nutrition.• Developed and executed comprehensive marketing strategies to effectively increase company revenue. • Managed operations and a large and multidisciplinary team to achieve and exceed business objectives. • Conducted audits to ensure that all client organisational policies and procedures are followed correctly.• Won competitive business bids for digital and mobile O2O2O media convergence for Nestle F&B; US$8 million gross billing and Gerber infant nutrition; US$ 2 million gross billing.• Achieved net revenue of US$1.8 million in 2013, US$ 2.5 million in 2014, US$ 3.9 million in 2015.

Shanghai, Greater China Region

• Developed successful digital communications at retail, branded mobile content, and 3D touch screen visual merchandising. • Established organisational goals and objectives to drive success and motivation for the team.• Maintained company and investment growth including the achievement of profits.• Implemented retail brand activation, branded experiential consumer events• Led and won high profile business pitches with Nestle and Apple worth $84 million in the first year.• Introduced retail activation and sales events resulting in 42% incremental sales and 30% coverage.• Media optimization in Tier 3 and Tier 4 cities for Nestle China.

Shanghai City, China

• Achieved successful expansion and streamlined business operations in a timely and efficient manner.• Delivered eincremental revenue through data collection, analytics, Digital@Retail, and reporting.• Utilised eHR and online digital sales force training to create sustainable revenue growth.• Developed digital mobile@retail communication, branded content, 3D point of sale and visual merchandising performance measurement and real time reporting.• Expanded service offering and operations from 12 to 40 cities in China. • Led and won competitive bids, securing $80 million with Nokia and L’Oréal.

Philippines & Taiwan

Global flagship Advertising Agency of WPP. Rich heritage of producing the best talent. Initially hired as Managing Director, OgilvyOne, Philippines. Specifically selected by CEO, Asia Pacific to relocate to Taiwan and lead growth with global clients in Greater China. Swiftly rose through ranks, becoming, Area Director East Asia, Area Director South Asia and Managing Director, OgilvyAction Taiwan. Responsible for senior client relationships, general management, strategic planning, talent acquisition, training, development, new business development and retention, in all positions.MANAGING DIRECTOR, OGILVY ACTION, TAIWAN, TAIWAN: July 2008 to June 2009• Managed US$160 million revenue with 280 staff and 9 direct reports.• Grew revenue by 13%, with SONY, Mercedes Benz, BAT, Nestle, Kraft, and Unilever. • Delivered 33% net margin.

East Asia

• Managed business with BAT in Taiwan, Hong Kong, Thailand, Indonesia, Singapore Philippines and Vietnam.• Responsible for budget of US$ 57 million and delivered 39% net margin.• Migrated local premium brands into global brands and increasing market share by 9%.

South Asia

• Managed business with BAT in Pakistan, Bangladesh and Sri Lanka.• Responsible for budget of US$14 million at 33% net margin• Realigned local business with global objectives and grew market share by 12%.

• Managed budget of US$25 million with Unileverr and BAT.• Delivered US$6 million in net billing with 30% net margin.• Quadrupled BAT market share in 2 years.

Philippines

• Stabilised and turned around business, achieved divisional target revenue of US$ 8 million and net margin of 33%, by restructuring team, reducing costs and focus on core business.• Grew business with global clients: Nokia, Nike, Amex, IBM, Mazda, Nestle and DHL.

Manila, Philippines

MotivationAsia is an Asian regional marketing services agency, specialising in CRM, customer/trade loyalty, incentive marketing, events and trade marketing in offices in The Philippines, Malaysia, Thailand and Hong Kong

Melbourne, Australia

US based CRM, customer/trade loyalty, conference and event management, with market leadership in Australia. Lead new business development, client retention and growth initiatives

Senior Executive Education & Training, Managing A Professional Services Firm

Activities and Societies: Business management, research/analytics, insights/application, marketing/sales, finance/commerce, on-line &.

Senior Executive Learning & Training, Senior Management Development Program (Smdp)

Activities and Societies: All Aspects of managing a professional services firm from generating revenue to delivering profit.